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Wix vs Semrush Comparison (2026)
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4.6
Squarespace
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Pixpa
4.7
Good recommendations?
Overview
Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.
Win every search - From traditional SEO to AI discovery. Semrush One merges keyword-based SEO metrics with prompt-level AI search insights in one platform. So you can measure your visibility across SERPs and LLMs, spot competitive gaps, and audit your site’s AI readiness. All in one place.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
10.7K
5
4
3
2
1
6.1K
3.3K
1K
166
81
- Value for money
- Ease of use
- Features
- Customer support
71%
would recommend this app4.6
2.3K
5
4
3
2
1
1.6K
606
66
9
25
- Value for money
- Ease of use
- Features
- Customer support
82%
would recommend this appPros
“To keep the project organised, I’ve set up a highly structured folder system—separating image assets by individual aircraft pages, events, partner logos, and common graphics.”
MC
Mark C.
Membership Secretary and Design
“Wix Studio and standard editor options allow me to build stunning, responsive websites for various client industries without long development cycles.”
Alona K.
CEO
“The drag‑and‑drop editor, pre‑built templates, and built‑in tools allow users to quickly design and publish content.”
SK
Sheniga K.
Consultant
Pros
“Semrush provides that every single day, audits of my websites, tracking of keywords, gaps between competitors - it all resides in a single place and, in fact, makes a difference in the work I create on a weekly basis.”
JM
James M.
Digital Marketing Manager
“Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms.”
MF
Michael F.
SEO
“It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment.”
Palash R.
Graphic design
Cons
“The clunky, click-heavy media storage system—which forces you to repeatedly dig through multiple folder layers without remembering your previous location—is a glaring UX oversight that slows down heavy design work.”
MC
Mark C.
Membership Secretary and Design
“It doesn’t anchor your last location. When you’re dealing with dozens of technical image placements, this lack of basic continuity turns a simple task into a tedious, time-wasting chore. Once the assets are finally on the canvas, the system is great—but getting them there is a painful, click-heavy experience that desperately needs a workflow overhaul.”
MC
Mark C.
Membership Secretary and Design
“My biggest regret is that once you choose a website template and it goes live, it is impossible to change it completely without having to recreate all the site content from scratch.”
AM
Alessandra M.
President of Berklee Management Club
Cons
“The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund.”
DD
Devinda D.
Digital Marketing Consultant
“I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final.”
Suzanne C.
Small Business Owner
“Automatic trial conversion can lead to unexpected charges if you are not monitoring renewal dates closely.”
DD
Devinda D.
Digital Marketing Consultant
- Vendor responds to reviews
- Last review2 days ago
- Vendor responds to reviews
- Last review23 days ago
Key features
- Total features179
- @mentions
- AI Accessibility Audit
- AI Mention Tracking
- AI Traffic Attribution
- AI Visibility Score
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Animation
- Application Management
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Attendance Management
- Attendance Tracking
- Attendee Management
- Audience Engagement
- Audience Targeting
- Audit Management
- Automated Publishing
- Automated Scheduling
- Availability Management
- BI Integration
- Backlink Management
- Backlink Monitoring
- Benchmarking
- Billing & Invoicing
- Booking Management
- Brand Tracking
- Broken Link Discovery
- CMS Integration
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Catalog Creation
- Catalog Management
- Categorization/Grouping
- Channel Management
- Charting
- Citation Intelligence
- Class Management
- Class Scheduling
- Client Database
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitive Benchmarking
- Competitor Monitoring
- Confirmations/Reminders
- Contact Management
- Content Gap Analysis
- Content Ideas
- Content Import/Export
- Content Library
- Content Management
- Content Marketing
- Content Publishing Options
- Content Sharing
- Conversion Tracking
- Credit Card Processing
- Custom Domains
- Customer Accounts
- Customer Database
- Customer Engagement
- Customer History
- Customer Journey Mapping
- Customer Management
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Discovery
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Document Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Electronic Forms
- Electronic Payments
- Email Management
- Email Marketing
- Email Reminders
- Employee Management
- Engagement Tracking
- Event Calendar
- Event Management
- Event Scheduling
- Event Triggered Actions
- For Marketing and Advertising
- For PPC Campaigns
- For Small Businesses
- For Virtual Events
- Form Builder
- Forms Management
- Full Text Search
- GEO Optimization
- Geolocation
- Geotargeting
- Goal Setting/Tracking
- Google Analytics Integration
- Graphical User Interface
- Group Scheduling
- Guest List Management
- HTML5 Technology
- Image Editing
- Image Library
- Instructor Management
- Integrated Development Environment
- Inventory Management
- Keyword Filtering
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Kitting
- Knowledge Base Management
- Landing Pages/Web Forms
- Layout & Design
- Lead Generation
- Lifecycle Management
- Link Analytics
- Link Management
- Listing Management
- Live Chat
- Localization Automation
- Loyalty Program
- Marketing Management
- Media Library
- Membership Management
- Merchandising
- Mobile Access
- Mobile Keywords
- Monitoring
- Multi-Account Management
- Multi-Brand Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multi-Language Tracking
- Multi-Location
- Multi-Platform AI Coverage
- Multi-Store
- Multiple Site Management
- No-Code
- Online Booking
- Online Booking Tools
- Online Payments
- Online Store Builder
- Order Management
- Order Tracking
- Pageview Tracking
- Payment Options
- Payment Processing
- Performance Management
- Performance Metrics
- Point of Sale (POS) Integration
- Post Management
- Post Scheduling
- Pre-built Templates
- Preview Functionality
- Price/Margin Management
- Pricing Management
- Prioritization
- Product Catalog
- Project Management
- Promotions Management
- Prompt Library
- Prompt Organization
- Prompt Visibility Monitoring
- ROI Tracking
- Rank Tracking
- Rate Management
- Ratings/Reviews
- Real Time Editing
- Real User Prompt Dataset
- Real-Time Analytics
- Real-Time Notifications
- Real-Time Updates
- Real-time Scheduling
- Recurring Appointments
- Recurring/Subscription Billing
- Referral Tracking
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Position Analysis
- Responsive Web Design
- SEO Audit
- SEO Management
- SMS Messaging
- SSL Security
- Scheduled/Automated Reports
- Scheduling
- Schema Guidance
- Search Marketing
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Sentiment Analysis
- Share of Voice (SoV)
- Shipping Management
- Shopping Cart
- Site Search Tracking
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Survey Builder
- Surveys & Feedback
- Tagging
- Task Management
- Template Management
- Templates
- Text Editing
- Third-Party Integrations
- Ticketing
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- URL Shortener
- User Interaction Tracking
- Video Management
- Video Support
- Visitor Tracking
- Visual Analytics
- Visualization
- WYSIWYG Editor
- Wait List Management
- Web Tracking
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Integration
- Website Management
- Website Monitoring
- Website Publishing Options
- White Label
- Widgets
- eCommerce Management
- Total features129
- @mentions
- AI Accessibility Audit
- AI Mention Tracking
- AI Traffic Attribution
- AI Visibility Score
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Animation
- Application Management
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Attendance Management
- Attendance Tracking
- Attendee Management
- Audience Engagement
- Audience Targeting
- Audit Management
- Automated Publishing
- Automated Scheduling
- Availability Management
- BI Integration
- Backlink Management
- Backlink Monitoring
- Benchmarking
- Billing & Invoicing
- Booking Management
- Brand Tracking
- Broken Link Discovery
- CMS Integration
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Catalog Creation
- Catalog Management
- Categorization/Grouping
- Channel Management
- Charting
- Citation Intelligence
- Class Management
- Class Scheduling
- Client Database
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitive Benchmarking
- Competitor Monitoring
- Confirmations/Reminders
- Contact Management
- Content Gap Analysis
- Content Ideas
- Content Import/Export
- Content Library
- Content Management
- Content Marketing
- Content Publishing Options
- Content Sharing
- Conversion Tracking
- Credit Card Processing
- Custom Domains
- Customer Accounts
- Customer Database
- Customer Engagement
- Customer History
- Customer Journey Mapping
- Customer Management
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Discovery
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Document Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Electronic Forms
- Electronic Payments
- Email Management
- Email Marketing
- Email Reminders
- Employee Management
- Engagement Tracking
- Event Calendar
- Event Management
- Event Scheduling
- Event Triggered Actions
- For Marketing and Advertising
- For PPC Campaigns
- For Small Businesses
- For Virtual Events
- Form Builder
- Forms Management
- Full Text Search
- GEO Optimization
- Geolocation
- Geotargeting
- Goal Setting/Tracking
- Google Analytics Integration
- Graphical User Interface
- Group Scheduling
- Guest List Management
- HTML5 Technology
- Image Editing
- Image Library
- Instructor Management
- Integrated Development Environment
- Inventory Management
- Keyword Filtering
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Kitting
- Knowledge Base Management
- Landing Pages/Web Forms
- Layout & Design
- Lead Generation
- Lifecycle Management
- Link Analytics
- Link Management
- Listing Management
- Live Chat
- Localization Automation
- Loyalty Program
- Marketing Management
- Media Library
- Membership Management
- Merchandising
- Mobile Access
- Mobile Keywords
- Monitoring
- Multi-Account Management
- Multi-Brand Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multi-Language Tracking
- Multi-Location
- Multi-Platform AI Coverage
- Multi-Store
- Multiple Site Management
- No-Code
- Online Booking
- Online Booking Tools
- Online Payments
- Online Store Builder
- Order Management
- Order Tracking
- Pageview Tracking
- Payment Options
- Payment Processing
- Performance Management
- Performance Metrics
- Point of Sale (POS) Integration
- Post Management
- Post Scheduling
- Pre-built Templates
- Preview Functionality
- Price/Margin Management
- Pricing Management
- Prioritization
- Product Catalog
- Project Management
- Promotions Management
- Prompt Library
- Prompt Organization
- Prompt Visibility Monitoring
- ROI Tracking
- Rank Tracking
- Rate Management
- Ratings/Reviews
- Real Time Editing
- Real User Prompt Dataset
- Real-Time Analytics
- Real-Time Notifications
- Real-Time Updates
- Real-time Scheduling
- Recurring Appointments
- Recurring/Subscription Billing
- Referral Tracking
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Position Analysis
- Responsive Web Design
- SEO Audit
- SEO Management
- SMS Messaging
- SSL Security
- Scheduled/Automated Reports
- Scheduling
- Schema Guidance
- Search Marketing
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Sentiment Analysis
- Share of Voice (SoV)
- Shipping Management
- Shopping Cart
- Site Search Tracking
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Survey Builder
- Surveys & Feedback
- Tagging
- Task Management
- Template Management
- Templates
- Text Editing
- Third-Party Integrations
- Ticketing
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- URL Shortener
- User Interaction Tracking
- Video Management
- Video Support
- Visitor Tracking
- Visual Analytics
- Visualization
- WYSIWYG Editor
- Wait List Management
- Web Tracking
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Integration
- Website Management
- Website Monitoring
- Website Publishing Options
- White Label
- Widgets
- eCommerce Management
Integrations
- Total integrations65
- 123FormBuilder
- ActiveCampaign
- AdScale
- Bling
- CakeMail
- Cloudinary
- Crowdin
- Databox
- Dropbox
- Envia.com
- Eventbrite
- GitHub
- Gmail
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Docs
- Google Drive
- Google Search Console
- Google Workspace
- HubSpot Marketing Hub
- JivoChat
- Klaviyo
- LiveChat
- Luigi's Box
- MailMunch
- Majestic
- Meta for Business
- Modalyst
- Multiorders
- My AskAI
- Outvio
- POWR
- PayPal
- Picreel
- Poptin
- Printful
- Privy
- ProveSource
- QuickBooks Online
- RumbleTalk
- Scalify
- Schedulista
- Sendcloud
- ShipBob
- ShipStation
- Shippo
- Shopify
- Smile.io
- SoundCloud
- Spocket
- Square Payments
- Stripe
- Syncee
- TWIPLA
- TapClicks
- Tidio
- TikTok
- Tiny ERP
- Trello
- Twitter/X
- UserWay Accessibility Widget
- VosFactures
- Weglot
- WordPress
- Wordtune
- Yext
- YouTube
- Zapier
- Zoho CRM
- accessiBe
- rankingCoach
- Total integrations11
- 123FormBuilder
- ActiveCampaign
- AdScale
- Bling
- CakeMail
- Cloudinary
- Crowdin
- Databox
- Dropbox
- Envia.com
- Eventbrite
- GitHub
- Gmail
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Docs
- Google Drive
- Google Search Console
- Google Workspace
- HubSpot Marketing Hub
- JivoChat
- Klaviyo
- LiveChat
- Luigi's Box
- MailMunch
- Majestic
- Meta for Business
- Modalyst
- Multiorders
- My AskAI
- Outvio
- POWR
- PayPal
- Picreel
- Poptin
- Printful
- Privy
- ProveSource
- QuickBooks Online
- RumbleTalk
- Scalify
- Schedulista
- Sendcloud
- ShipBob
- ShipStation
- Shippo
- Shopify
- Smile.io
- SoundCloud
- Spocket
- Square Payments
- Stripe
- Syncee
- TWIPLA
- TapClicks
- Tidio
- TikTok
- Tiny ERP
- Trello
- Twitter/X
- UserWay Accessibility Widget
- VosFactures
- Weglot
- WordPress
- Wordtune
- Yext
- YouTube
- Zapier
- Zoho CRM
- accessiBe
- rankingCoach
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