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Moz Pro vs SpyFu Comparison (2026)

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Good recommendations?

Moz Pro logo

Moz Pro

SpyFu logo

SpyFu

Overview

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

49

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

59

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

350

5

4

3

2

1

204

116

24

3

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
68%
would recommend this app

4.4

145

5

4

3

2

1

77

56

12

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
73%
would recommend this app

Pros

“I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools.”
SC

Sean C.

Marketer

“What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google.”
Verified reviewer profile picture

Apurva S.

SEO Executive

“Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools.”
Verified reviewer profile picture

Angus A.

Director

Pros

“The platform excels at competitive research and provides valuable insights for both SEO and PPC strategy development.”
BS

Blake S.

Student

“Once familiar with the interface, it becomes a powerful tool for identifying keyword opportunities and understanding competitor behavior.”
BS

Blake S.

Student

“The biggest strength of SpyFu is its competitor-focused keyword and PPC analysis.”
BS

Blake S.

Student

Cons

“The tools are ok but the customer service was so bad I couldn't continue and am not going with a different suite of tools.”
DA

Dave A.

Owner

“Some of the results in True Competitor aren't accurate and comparing more than 3 would be helpful.”
CB

Claire B.

Web Content Manager

“The problem with the software is that it does not provide the precise search volume”
WZ

Wangnin Z.

Digital expert

Cons

“It lacks the complexity of other tools like ahrefs or semrush.”
Verified reviewer profile picture

Deyan G.

Managing Editor

“There is not much to dislike about this software, except that the monthly subscription is slightly expensive.”
KL

Kathy L.

Designer

“I do not trust 100% KW difficulty.”
Verified reviewer profile picture

Klemen V.

Lead Consultant

  • Vendor responds to reviews
  • Last review5 months ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features47
  • A/B Testing
  • AI Copilot
  • AI Text Generation
  • AI Text Summarization
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad Creatives
  • Adaptive Learning
  • Advertising Management
  • Alerts/Notifications
  • Audience Targeting
  • Audit Management
  • Autonomous Task Execution
  • Backlink Management
  • Backlink Monitoring
  • Behavior Analytics
  • Benchmarking
  • Brand Guidelines
  • Broken Link Discovery
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Categorization/Grouping
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Competitor Analysis
  • Content Insights
  • Content Management
  • Content Personalization
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross-system Integration
  • Custom Domains
  • Custom Reports
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Access
  • Data Import/Export
  • Data Visualization
  • Decision Making
  • Digital Asset Management
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • For Marketing and Advertising
  • Generative AI
  • Geolocation
  • Geotargeting
  • Google Analytics Integration
  • Heatmaps
  • Issue Management
  • Keyword Rank Tracking
  • Keyword Research
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Link Analytics
  • Link Building
  • Link Editing
  • Link Management
  • Localization
  • Localization Automation
  • Mobile Friendly Test
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multi-step Planning
  • Multiple Site Management
  • Multivariate Testing
  • Natural Language Interaction
  • Pageview Tracking
  • Paid Search Data
  • Performance Management
  • Performance Metrics
  • Performance and Reliability
  • Prioritization
  • Proactive Assistance
  • Problem Area Alerts
  • Product Recommendations
  • ROI Tracking
  • Rank Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retargeting
  • SEO Alerting
  • SEO Auditing
  • SEO Change Tracking
  • SEO Management
  • SERP Rank Tracking
  • Scheduled/Automated Reports
  • Search/Filter
  • Secure Data Storage
  • Session Recording
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Subdomains
  • Technical SEO
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • URL Shortener
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Traffic
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • White Label
  • Widgets
  • Workflow Management
  • Total features111
  • A/B Testing
  • AI Copilot
  • AI Text Generation
  • AI Text Summarization
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad Creatives
  • Adaptive Learning
  • Advertising Management
  • Alerts/Notifications
  • Audience Targeting
  • Audit Management
  • Autonomous Task Execution
  • Backlink Management
  • Backlink Monitoring
  • Behavior Analytics
  • Benchmarking
  • Brand Guidelines
  • Broken Link Discovery
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Categorization/Grouping
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Competitor Analysis
  • Content Insights
  • Content Management
  • Content Personalization
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross-system Integration
  • Custom Domains
  • Custom Reports
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Access
  • Data Import/Export
  • Data Visualization
  • Decision Making
  • Digital Asset Management
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • For Marketing and Advertising
  • Generative AI
  • Geolocation
  • Geotargeting
  • Google Analytics Integration
  • Heatmaps
  • Issue Management
  • Keyword Rank Tracking
  • Keyword Research
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Link Analytics
  • Link Building
  • Link Editing
  • Link Management
  • Localization
  • Localization Automation
  • Mobile Friendly Test
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multi-step Planning
  • Multiple Site Management
  • Multivariate Testing
  • Natural Language Interaction
  • Pageview Tracking
  • Paid Search Data
  • Performance Management
  • Performance Metrics
  • Performance and Reliability
  • Prioritization
  • Proactive Assistance
  • Problem Area Alerts
  • Product Recommendations
  • ROI Tracking
  • Rank Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retargeting
  • SEO Alerting
  • SEO Auditing
  • SEO Change Tracking
  • SEO Management
  • SERP Rank Tracking
  • Scheduled/Automated Reports
  • Search/Filter
  • Secure Data Storage
  • Session Recording
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Subdomains
  • Technical SEO
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • URL Shortener
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Traffic
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • White Label
  • Widgets
  • Workflow Management

Integrations

  • Total integrationsN/A
    • Total integrationsN/A

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