All categories

Learn why GetApp is free

Opteo Reviews

Reviews summary

Pros

Super nice userinterface, especially the "create new ads" and "Bulk upload" features, real sense of accomplishment, very useful and recommandation, around 50 different types of recommandations.

Amjad H.

Read the full review
This software is very user-friendly. It is also fantastic at telling you what to improve in your campaign and helps find mistakes in your campaign.

Shawn B.

Read the full review
Overall it's awesome, I've used much more expensive competitors like Wordstream and Opteo is more fun, easier to use and gives as good or better suggestions for a fraction of the cost.

David K.

Read the full review

Cons

Suggestions occur for a variety of topics such as exact match keyword suggestions, negative keywords, bid adjustments, pausing poorly performing ads, placement exclusions and many more.

✔ David E.

Read the full review
The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.

Jason R.

Read the full review
Occasionally (1 in20 suggestions) the API between Opteo and AdWords errors out. In those cases, you must enter AdWords directly and implement the suggestion manually.

✔ David E.

Read the full review

Overall rating

5

4

3

2

1

97

11

2

0

0

98%
positive reviews
100%
would recommend this app

Filter reviews by


Overall rating


Company size


Industry


Time used


110 reviews

recommended

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Excellent Adwords tool for those who want to remain in control of bidding

Reviewed 4 years ago
Pros

This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose. I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match...

Cons

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed. I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend10/10

Share this review:

Such a great tool!

Reviewed a year ago

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.

Pros

I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.

Cons

Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Likelihood to recommend6/10

Share this review:

For those managing many accounts that don't want to micromanag.

Reviewed 4 months ago

I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how effective it really is.

Pros

One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI

Cons

I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Intelligent PPC Automation Suite

Reviewed 3 months ago

Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying. It's helped me sharpen up on a few skills as it really focuses on what matters most. Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. Love the add writing tool and winning vs loosing ad comparisons. Have no reservations about recommending this service to anyone involved in google ad management.

Pros

The ease of use and amount of time it saves

Cons

There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Opteo Works!

Reviewed 2 years ago

My overall experience has excellent. I have zero experience with ad words and Opteo has made it very easy to optimize the performance and see better ROI for my Google dollars.

Pros

Opteo takes the guesswork out of optimizing my Google ads. Very easy too use, but very effective tool.

Cons

Every once in a while I get an error where changes could not be pushed to Google ads.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Exceptional Adwords Software That Puts The Client First

Reviewed 4 years ago
Pros

— Opteo optimizes for the client's best interest. — Opteo encourages engagement between the marketer and the account. — The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they...

Cons

Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Great Tool To Identify Campaign Performance Issues and Resolve Them Quickly

Reviewed 4 years ago
Pros

The best feature for me is that it saves time. The tool uses analysis algorithms to identify issues and opportunities with keywords, ads, and bidding strategies. Having the tool do this greatly reduces the time I was taking to manage accounts with my own manual process. The tool provides a very good interface to fix issues by adjusting keywords, ads, bidding, or other settings.

Cons

The recent user interface update resolved most of the issues I had. I would like to use the tool to produce PDF reports that I could deliver to prospects to show the issues and the score card of the account performance. I think this would help me win new business.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Opteo- Great Features and Workflow for Great Price

Reviewed 8 months ago

I've really been happy with option for helping manage google ads. Its a very easy to use.

Pros

I love the simplicity of the way gives you optimization improvement suggestions on a daily basis.

Cons

I wish there was a way to schedule each day when you'd get your suggested improvements vs it just being every 24 hours. Some days I'm not able to get to it first thing so then b/c its every 24 hours it will get pushed back it feels like.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Don't Touch Your PPC Without It

Reviewed 8 months ago

My experience has been top-notch. It's why I am still using this software.

Pros

This software streamlines, automates and makes more efficient your daily PPC workload, helping you autopilot tedious task while improving CPA and reducing spend. It's a must-have for any serious marketer and will save you hours upon hours of work each week. Case closed.

Cons

The only downside is that you have to upgrade to an enterprise account to get downloadable reporting. I think white label reporting should come standard with every account (you'd get more users).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Opteo Provides Elevated Efficiency

Reviewed 6 months ago

Opteo has allowed me to scale my weekly Google Ads management practices, saving me hours (literally) out of my week. I'm able to spend less time in accounts while providing the same -- or better -- optimization quality for my clients.

Pros

- The level of detail and granularity with recommended optimizations - The design/ux - Seamless integration with Google Ads accounts - Ad optimization features

Cons

- The CPI (conversion per impression) model is still something I need to be sold on - The negative keyword addition functionality is limited - I'd love to see deeper competitive insights

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The perfect Adwords tool for small agencies, freelancers, and those with limited time.

Reviewed 4 years ago

As a small-scale digital marketing consultant I don't have the budgets to work with the larger automation or bidding tools, but I knew that I wanted to cut down on the time I spent performing "grunt work" in my accounts. I signed up for an Opteo trial (back when it was Altus) and have continued the plan ever since. Opteo does all the heavy lifting of day to day account monotony for you. it has a...

Pros

Reduces human error in maintenance checking Reduces time spent on grunt work Clear, concise reporting-much easier to see KPIs at a glance over Adwords interface Beautiful UX

Cons

Although every suggestion in the tool will ultimately help with quality scores, it would be great to have a feature to monitor quality score at ad group level. (I have been in touch with the team and they've acknowledged this.)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Fine AdWords management tool that makes everything in one place

Reviewed 3 years ago
Pros

It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available. They have a lot of features that enable users to create their ads by writing them themselves or even based on their rival’s ads.

Cons

The interface of the application isn't user-friendly and is not apt for the portable devices such as tabs and mobile phones. Absence of features to export a report. The application needs extension to Google display network. The reporting tool lacks advanced features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!

Reviewed 3 years ago
Pros

I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.

Cons

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Missing Microsoft Advertising Integration but Otherwise Fantastic

Reviewed a year ago

We're saving a ton of time managing the day-to-day efforts for our clients' Google Ads campaigns — allowing us to focus on larger overarching strategies.

Pros

Opteo makes it exceptionally simple for advertisers with a lot on their plate to manage what would normally be arduous tasks in a fraction of the time. In addition, whether you're a relative newbie or an experienced PPC manager, you'll find something helpful or interesting among all the tips and advice Opteo will give you along the way.

Cons

The biggest knock against Opteo is that it doesn't integrate with Microsoft Advertising, and Opteo's team has confirmed that it's not currently on their roadmap. While this may be less important in the grand scheme of things, it does make things a little bit more tricky at times.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

One of the best AdWords tools around

Reviewed 4 years ago
Pros

Opteo had changed the way we work in our agency. Optimizing accounts used to be sifting hour after hour through a lot of data on a daily basis. Thanks to Opteo we receive account recommendations that actually work. Since we started using Opteo almost all of our accounts showed major improvements like better quality scores, more traffic volume, better CPA's and more relevant traffic. The Opteo team responds quickly to support questions. If you have suggestions they actually listen and add these features to their product. New features are added often, almost on a monthly basis. I can't imagine a world without Opteo. 3 thumbs up!

Cons

The user interface isn't always clear on some points but that's minor. It also doesn't work ideally on mobile devices.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Great system for Google Ads

Reviewed 2 years ago

Overall very satisfied with the system and are recommending this a lot to others, heads up for the team and their service

Pros

First of all, it's unbelievable easy to use this system, we have been using it for a couple of years and the service and support is truely great. The developers are also open for new ideas and are continuously developing new features.

Cons

Dont have any comments for this at all, if we have any issues and need for support the team have an answer right away.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Feature Rich (and Growing) PPC Management Product

Reviewed 4 years ago
Pros

- Great account improvements section - manually push recommended improvements. I actually like that it's a manual process. Better understand the recommendations. - Constantly growing feature list. The developers are adding new functionality nearly every week. - Easily manage an entire MCC's worth of accounts. - Huge value for the price. - The support is stellar. Send a chat and usually answered within minutes.

Cons

- The appearance if the application, while super clean, could use a bit of work to help keep accounts and features separated. Occasionally I am hunting for a specific tool and it blends together.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Saves Heaps Of Time & Provides Recommendations Based On Statistically Significant Trends

Reviewed 2 years ago
Pros

Opteo saves you serious amounts of time & money, it essentially is like having an assistant look over your whole account 24/7 and suggest changes that you approve. Opteo also shows you *why* it is suggesting the changes to help with your decisions on if you should actually implement its changes, this is invaluable when implementing changes as you can literally see the criteria the computer looked at to suggest these changes, so you can ensure you always make the right decision. I also noticed that Opteo picks up things like broken links many hours or even days before Adwords itself does, this is a very valuable feature if you have products that do a lot of volume or ads that spend a lot.

Cons

It could be improved if it was possible to replace broken ad links in Opteo itself, rather than having to find the same ad in Adwords & Fix it there.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Makes Adwords....a little too easy!

Reviewed 2 years ago
Pros

We've been using Opteo to optimize a few accounts over the past two years. The tool makes it easy to retain a very clear overview of your account while making improvements. I can only imagine the tool is suitable for agencies large and small. Their dev team constantly iterates on the platform to the benefit of the user. UX & UI is great and straightforward too. If you're on the fence - use Opteo, there's no downside whatsoever. It more than pays for itself :)

Cons

None that spring to mind, which is pretty rare. If we're clutching at straws here, I'd say the dashboard is a little 'white'? Opteo has made sure Adwords is boring and easy for me, even though we're operating in a hypercompetitive niche. Make of that what you will :)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Huge help for a small team!

Reviewed a year ago

This is a great product overall. We've had amazing responsiveness and readiness from the Opteo team to adapt to our needs which is huge for us as we grow. Overall, I would recommend Opteo for small teams like ours who need a hand focusing on what will actually move the needle on campaigns.

Pros

Easy to integrate into our daily routines - actually, it improved the daily routine significantly. Straightforward platform that also helps with prioritizing tasks when it can seem overwhelming. Helps to make easier and more mindful decisions.

Cons

No negative's come to mind at this point

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Easy to use, and lets you decide

Reviewed 2 years ago

Opteo helps us make smaller day to day changes in our clients accounts, giving us more time to focus on more crucial things and helping our clients better

Pros

Easy to use, intuitive, lets you decide what changes to be done, explains why a change should be made, make changes direct in their interface, fast support and they listen to feedback

Cons

I love the simplicity, but if I had to put a finger on something, it would be that it isn't Danish and therefore not suggesting spellingmistakes in Danish (I'm from Denmark)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Excellent Back Seat Driver For AdWords Account Management

Reviewed 4 years ago

We're only human, and to be human is to make mistakes, despite our best intentions with checklists and procedures. Enter Opteo. Opteo reviews your AdWords accounts making helpful suggestions based on well-established best practices. These aren't the semi-helpful AdWords suggestions that Google provides. These are specific data based suggestions. I find I implement 90-95% of them. If you approve...

Pros

Deep data-driven account management suggestions Continual feature improvement over time by Opteo

Cons

Occasionally (1 in20 suggestions) the API between Opteo and AdWords errors out. In those cases, you must enter AdWords directly and implement the suggestion manually.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Forget the trivial adwords task concentrate on the creative Opteo does the graft while you create

Reviewed 3 years ago
Pros

Opteo has already taught me so much more about adwords which is probably where I've been going wrong for the last ten years, it makes it so much easier to manage your adwords account and see the progress. It gives you confidence that the account is going to improve as the algorithm is constantly monitoring a varied range of segments. The software is constantly being updated with new features

Cons

It sometimes hangs, but support is very quick to iron out any little bugs. The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Makes my life easier

Reviewed 4 years ago

Opteo really makes my life easier because it shows me several adjustments to the AdWords campaigns that I would have to manually detect by analyzing reports.

Pros

Very easy to use. Just click, click, click, optimization done. For every optimization there is plenty of help and knowledge. Support responds really fast. Great price.

Cons

More optimizations rules could be great. On the top of my mind comes something like "dynamically adjust bids to be #2 (or any position you want)". And "adjust to always be on top of first page". Things like that, utilizing adwords scripts, would be very good to have.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

An AI that truly helps

Reviewed 2 months ago

I've had a seamless, perfect experience with Opteo. Wouldn't change provider, to be honest. I like the responsiveness of the team, and I hope there will be many new features and implementations in the future. I strongly suggest you to try it out!

Pros

I like a lot the software design, the cleanliness and overall quality of the experience. Everything is very functional and beautifully tailored, with no extra useless stuff. When you handle multiple accounts with dozens and dozens of campaigns in it, it's easy to forgot little optimizations that make all the difference. I loved also the slack notifications from Opteo Bot.

Cons

It's on the expensive side of overall pricing you can find online. if you're a small company just starting out, it'll be hard to afford it unless you have clients paying you well; per se, Opteo doesn't cost a fortune, but its likely you're running multiple memberships like Opteo for other services you need for your business. That's the only downside to it in my opinion.

page 1 of 5

Select your country

10+ YEARS RECOMMENDING SOFTWARE

© 2010-2021 GetApp. All Rights Reserved.
GetApp® is a registered trademark of Nubera eBusiness S.L. Nubera eBusiness uses its own and third-party cookies. By using the website you are accepting the use of these cookies. To get more information about our cookies click here.