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pr.co Logo

News content creation and publication platform for brands

Table of Contents

pr.co - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: August 2025

pr.co overview

What is pr.co?

pr.co is a cloud-based news and public relations content creation platform which allows brands to execute and track modern, multi-channel PR strategies. The solution is suitable for rapidly-growing companies, multinationals, governments, and other organizations, and is comprised of four modules: Publish, Outreach, Collaborate, and Global.

pr.co’s Publish module allows users to create a custom-branded online newsroom, write and publish company news, prepare presskits, and track engagement with content. Press releases can be created with embedded video and high resolution images, and either published immediately or scheduled for publish at a later date. Embargo functionality can be used to allow certain people to access news before it is made public. The Outreach module provides email distribution tools to deliver news to contacts. Users can manage contacts, create contact lists, write personalized emails, schedule mailing times, and track email performance with real-time reports.

With the Collaborate module, tasks can be assigned out to teams, enabling the delegation of writing and reviewing content. Built-in chat enables real-time discussion with teams, and email notifications keep everyone updated on progress. The Global module allows users to delegate content creation to local teams or agencies to maintain a consistent message across multiple markets. Users can also choose whether localized content requires approval before publishing.

Key benefits of using pr.co

  • Press releases can be created with embedded videos and high resolution images, scheduled for publish at a specific time and date, and distributed through a custom-branded online newsroom.

  • The Outreach module allows users to manage and track their network of influencers, press, and other stakeholders, maintain detailed contact profiles, create contact lists, send personalized emails at scheduled times, and track the performance of emails with real-time reports.

  • Releases can be assigned to teams, with internal chat enabling communication between colleagues, and managers, CEOs, or stakeholders can be assigned to review completed releases before they are published.

  • The Global module enables the delegation of assignments to translate or rewrite global announcements for local markets, with the option to require central approval before local content can be published.

  • Content can be made available only to exclusive audiences through password-protected online newsrooms, with the ability to revoke access for individual logins at any time.
  • Starting price

    Free

    Alternatives

    with better value for money

    pr.co’s user interface

    Ease of use rating:

    pr.co reviews

    Overall rating

    4.6

    /5

    11

    Positive reviews

    100

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9.25/10
    Rating distribution

    5

    4

    3

    2

    1

    7

    4

    0

    0

    0

    Pros
    “Excellent tool to streamline our PR campaigns and reach the perfect person for each campaign.”
    FG

    Frederick G.

    CEO

    “Easy to use and awesome customer support. I also really like the fact that we now have a central hub with all our press releases.”
    Gv

    Guy v.

    PR agent

    “It's great for startups like ours, who just need a go-to landing page for investors, potential customers, journalists, bloggers or anyone at all who's relevant to us.”
    KV

    Kathleen V.

    Cons
    “The power of the tool suffered because​ of the GDPR.”
    LJ

    Lukas J.

    Head of Marketing Communications and Content Strategy

    “Standard capabilities to customize your news room to your corporate identity and/or the look and feel of your website is limited.”
    Rv

    Ronald v.

    managing consultant

    Who uses pr.co?

    Based on 11 verified user reviews.

    Company size

    Small Businesses

    Enterprises

    Midsize Businesses

    Top industries

    Public Relations and Communications
    Automotive
    Entertainment
    Insurance

    Use cases

    - Not enough reviews
    -
    -
    -
    -
    -

    pr.co's key features

    Most critical features, based on insights from pr.co users:

    Campaign management
    Press Release Builder
    Email Distribution
    Communication management
    Digital asset management
    Clippings Management

    All pr.co features

    Features rating:

    Activity tracking
    API
    Approval process control
    Campaign analytics
    Campaign planning
    Contact management
    Content library
    Customizable reports
    Data import/export
    Data visualization
    Direct Mail Management
    Media monitoring
    Monitoring
    Multi-Channel distribution
    Press Monitoring
    Real-Time data
    Reporting & statistics
    Scheduling
    Search/Filter
    Social media integration
    User management

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    pr.co pricing

    Value for money rating:

    Pricing plans

    Pricing details:

    Free plan
    Free trial
    Subscription

    Start Plan

    Empty state illustration for "No pricing info"

    No pricing info

    Features included:

    • Online newsroom
    • Base PR CMS
    • Up to 2 languages
    • 1 market
    • 1 user included
    • Up to 1.000 contacts
    • Send 1.000 emails per month
    • Newsletter subscribers
    • Manage up to 1 brand
    • Content suggestions
    • AI-powered social media posts
    • Digital asset management
    • Zapier integration
    • Campaign reporting
    • Email reporting
    • Personal onboarding
    • Support via chat & email

    Scale plan

    Empty state illustration for "No pricing info"

    No pricing info

    Features included:

    • Extensive branding & customization
    • Collaboration & Approvals
    • Up to 5 languages
    • Up to 5 markets (1 included)
    • 3 users included
    • Up to 10.000 contacts
    • Send 10.000 emails per month
    • Leads & accreditation
    • Manage up to 3 brands
    • Pitch emails
    • Clipping enrichment & analysis
    • Content Sections
    • Advanced localization options
    • Send emails from own domain
    • Newsroom reporting
    • Dedicated account manager
    • Team training
    • Uptime guarantee

    Enterprise

    Empty state illustration for "No pricing info"

    No pricing info

    Features included:

    • Tailor-made corporate site
    • Page builder
    • Unlimited languages
    • 5 users included
    • Unlimited markets
    • Up to 50.000 contacts
    • Send 25.000 emails per month
    • SMS Subscribers
    • Manage unlimited brands
    • AI-powered campaign translations
    • AI-powered clipping contact enrichment
    • Subdirectory hosting
    • Password-protected newsroom
    • Single Sign-On
    • API access
    • Phone support
    • Submit site to Google News
    • Enterprise SLA
    • Insurance

    User opinions about pr.co price and value

    Value for money rating:

    To see what individual users think of pr.co's price and value, check out the review snippets below.

    “Excellent tool to streamline our PR campaigns and reach the perfect person for each campaign.”
    FG

    Frederick G.

    CEO

    “Easy to use and awesome customer support. I also really like the fact that we now have a central hub with all our press releases.”
    Gv

    Guy v.

    PR agent

    pr.co integrations (4)

    pr.co support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    Email/Help Desk
    Phone Support
    Knowledge Base

    Training options

    Live Online
    Documentation
    In Person

    pr.co FAQs

    Q. Who are the typical users of pr.co?

    pr.co has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    These products have better value for money


    Q. What languages does pr.co support?

    pr.co supports the following languages:
    English, Arabic, Chinese (Simplified), Danish, Dutch, Finnish, French, German, Italian, Japanese, Portuguese, Portuguese, Spanish, Swedish, Turkish, Greek, Polish, Thai


    Q. Does pr.co offer an API?

    Yes, pr.co has an API available for use.


    Q. What level of support does pr.co offer?

    pr.co offers the following support options:
    Chat, Email/Help Desk, Phone Support, Knowledge Base

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