pr.co Pricing, Features, Reviews & Comparison of Alternatives

pr.co

News content creation and publication platform for brands

4.6/5 (10 reviews)

pr.co overview

What is pr.co?

pr.co is a cloud-based news and public relations content creation platform which allows brands to execute and track modern, multi-channel PR strategies. The solution is suitable for rapidly-growing companies, multinationals, governments, and other organizations, and is comprised of four modules: Publish, Outreach, Collaborate, and Global.

pr.co’s Publish module allows users to create a custom-branded online newsroom, write and publish company news, prepare presskits, and track engagement with content. Press releases can be created with embedded video and high resolution images, and either published immediately or scheduled for publish at a later date. Embargo functionality can be used to allow certain people to access news before it is made public. The Outreach module provides email distribution tools to deliver news to contacts. Users can manage contacts, create contact lists, write personalized emails, schedule mailing times, and track email performance with real-time reports.

With the Collaborate module, tasks can be assigned out to teams, enabling the delegation of writing and reviewing content. Built-in chat enables real-time discussion with teams, and email notifications keep everyone updated on progress. The Global module allows users to delegate content creation to local teams or agencies to maintain a consistent message across multiple markets. Users can also choose whether localized content requires approval before publishing.
pr.co

Pricing

Starting from
$65/month
Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Brazil, Canada, Europe, Germany, Latin America, Mexico

Supported languages

English
pr.co screenshot: pr.co allows users to create and publish press releases, news, and morepr.co: Advance in PR with our improved Campaign editorpr.co screenshot: Custom-branded online newsrooms can be createdpr.co screenshot: Users can create and manage multiple types of contentpr.co screenshot: Content and campaigns can be reviewed before they are publishedpr.co screenshot: Built-in chat enables collaboration between users

pr.co reviews

Excellent
6

Very good
4

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.4
  4.5
  4.8
  5.0
Thorsten Hertog

Excellent service. User friendly functionality. Friendly and patient employees.

Used occasionally for 2+ years
Reviewed 2018-04-24
Review Source: Capterra

Pros
The design interface is intuitive and the added link + image options gives a professionalism to the PR that we haven't found on previous services. Outreach function is also super useful for targeting specific networks and managing mailing lists.

Cons
Not a lot! We've used this service since 2015 because it's wonderful! Sometimes the image uploading can be slow, but the overall gallery layout looks great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ronald van der Aart

Very user-friendly newsroom application with great workflow capabilities

Used daily for 2+ years
Reviewed 2018-06-13
Review Source: Capterra

Pros
Pr.co is an easy set-up and easy-to-use news room solution. It offers great value for your (limited) budget. I am impressed by the SEO capabilities. If applied well, you'll be surprised to see your news releases crawl up into the Google SERPs.

Cons
Standard capabilities to customize your news room to your corporate identity and/or the look and feel of your website is limited.

Response from pr.co


Thank you! Glad to hear you've seen SEO do its magic with your newsroom. We've listened to your comment about newsroom customization - we now offer multiple different newsroom designs, from plug-and-play templated designs to entirely bespoke newsrooms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Madeline Vidak

Great platform to manage press releases, news and media outreach

Used weekly for 6-12 months
Reviewed 2020-03-18
Review Source: Capterra

The team is always very responsive and helpful. Problems are fixed within minutes, maximum a few days. Great customer experience!

Pros
The user interface is very much self-explaining and makes onboarding of additional users within our team quite smooth. It is easy to request design adjustments of the pr.co team, and adjust the design of the newsroom to the one of your website.

Cons
When you send an email and include *full campaign* the images of the PR are not copied which leads to random titles within the release. Sometimes I wish I'd had more freedom to just update numbers or content myself. For the future: It would be a nice add-on to integrate a journalist database into pr.co, atm we are using external ones.

Response from pr.co


Thank you for your review! I will forward it to our Product team.
In order to have emails end up in journalists' inboxes, and not in spam or promo folders, we choose to leave images out of emails by default. But, we do offer branded email templates, which are tested for deliverability and allow customers to send out fully branded emails.
I understand your frustration with the design limitations. However, all content published on pr.co can be updated anytime. In our new plug-and-play newsrooms, we've made it possible for users to change all content on the entire newsroom.
However, in EVBox's case, we have built 2 custom pages: the footer and the about page. Changes to these pages need to be done by our tech team, to spare you from having to write custom code. So, maintenance is included and we'll always update these pages within 1 business day.

It's been a blast to work with the EVBox team over the last 3 years. Thanks for your trust in our product and team!

Isabela from pr.co

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Luc Upson

PR is always changeable and press contacts always up to date.

Used monthly for 2+ years
Reviewed 2018-07-23
Review Source: Capterra

Easy to manage press room that stays up to date and allows me to archive clippings as well. Now all my stuff is in one place.

Pros
Amongst the many features I love about PR.co, I think my favourite are: 1. Because the Press Release is online, I can change the content or photos anytime I want, which helps me look less stupid when I spell a name incorrectly. 2. I love that I can provide the press with ready-to-use high res photos. 3. I love that I can filter my press contacts and that they will ALWAYS be up to date.

Cons
Blue is an overused colour on the internet and I feel like when you get to 500 press contacts you should receive a reward.

Response from pr.co


You're totally right, when you've built a network of over 500 media contacts you SHOULD receive a reward. Thanks for leaving this nice review with us!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Edwina Hanneysee

Time Saver

Used weekly for 2+ years
Reviewed 2018-12-08
Review Source: Capterra

Great support, saves a TON of time .

Pros
It allows for video embeds and presents content much more effectively than in an email or PDF. Scheduling and reporting tools are very, very helpful.

Cons
Less design features but I’m told they’re coming soon!

Response from pr.co


Thanks for leaving this review, Edwina. We're humbled to see you're still happy with ou product after 4+ years!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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pr.co pricing

Starting from
$65/month
Pricing options
Subscription
View Pricing Plans

Pricing is dependent on the add-ons and number of team members required.
Base product pricing starts at $65/month.

pr.co features

API
Automatic Notifications
Campaign Analysis
Engagement Analytics

A/B Testing (205 other apps)
Activity Dashboard (356 other apps)
Campaign Management (359 other apps)
Campaign Segmentation (205 other apps)
Content Management (274 other apps)
Customizable Branding (280 other apps)
Customizable Templates (288 other apps)
Data Import/Export (255 other apps)
Drag & Drop Interface (256 other apps)
Monitoring (250 other apps)
Multi-Channel Marketing (247 other apps)
Real Time Analytics (243 other apps)
Reporting & Statistics (356 other apps)
Social Media Integration (315 other apps)
Social Network Marketing (204 other apps)
Third Party Integration (349 other apps)

Videos and tutorials

Additional information for pr.co

Key features of pr.co

  • Presskit management
  • Press releases
  • High-resolution images
  • Advanced release editor
  • Online newsrooms
  • Contact lists
  • Email personalization
  • View-only mode
  • Translation management
  • Activity log
  • Team assignment
  • Reviewer assignment
  • Email notifications
  • Cross-country asset sharing
  • Real-time reporting
  • User role management
  • Video embedding
  • Approval workflows
  • Content structuring
  • API integration
  • Internal chat
  • Outreach scheduling
  • Revision histories
  • Password protection
  • Follow-up management
  • Engagement analytics
  • Digital asset management
  • Embargo functionality
  • Publish scheduling
View All Features

Benefits

Press releases can be created with embedded videos and high resolution images, scheduled for publish at a specific time and date, and distributed through a custom-branded online newsroom.

The Outreach module allows users to manage and track their network of influencers, press, and other stakeholders, maintain detailed contact profiles, create contact lists, send personalized emails at scheduled times, and track the performance of emails with real-time reports.

Releases can be assigned to teams, with internal chat enabling communication between colleagues, and managers, CEOs, or stakeholders can be assigned to review completed releases before they are published.

The Global module enables the delegation of assignments to translate or rewrite global announcements for local markets, with the option to require central approval before local content can be published.

Content can be made available only to exclusive audiences through password-protected online newsrooms, with the ability to revoke access for individual logins at any time.