pr.co Pricing, Features, Reviews & Comparison of Alternatives

pr.co

News content creation and publication platform for brands

4.67/5 (9 reviews)

pr.co overview

pr.co is a cloud-based news and public relations content creation platform which allows brands to execute and track modern, multi-channel PR strategies. The solution is suitable for rapidly-growing companies, multinationals, governments, and other organizations, and is comprised of four modules: Publish, Outreach, Collaborate, and Global.

pr.co’s Publish module allows users to create a custom-branded online newsroom, write and publish company news, prepare presskits, and track engagement with content. Press releases can be created with embedded video and high resolution images, and either published immediately or scheduled for publish at a later date. Embargo functionality can be used to allow certain people to access news before it is made public. The Outreach module provides email distribution tools to deliver news to contacts. Users can manage contacts, create contact lists, write personalized emails, schedule mailing times, and track email performance with real-time reports.

With the Collaborate module, tasks can be assigned out to teams, enabling the delegation of writing and reviewing content. Built-in chat enables real-time discussion with teams, and email notifications keep everyone updated on progress. The Global module allows users to delegate content creation to local teams or agencies to maintain a consistent message across multiple markets. Users can also choose whether localized content requires approval before publishing.
pr.co

Pricing

Starting from
$65/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Brazil, Canada, Europe, Germany, Latin America, Mexico

Supported languages

English
pr.co screenshot: pr.co allows users to create and publish press releases, news, and morepr.co: Advance in PR with our improved Campaign editorpr.co screenshot: Custom-branded online newsrooms can be createdpr.co screenshot: Users can create and manage multiple types of contentpr.co screenshot: Content and campaigns can be reviewed before they are publishedpr.co screenshot: Built-in chat enables collaboration between users

pr.co reviews

Excellent
6

Very good
3

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.4
  4.6
  4.8
  5.0
Ronald van der Aart

Very user-friendly newsroom application with great workflow capabilities

Used daily for 2+ years
Reviewed 2018-06-13
Review Source: Capterra

Pr.co is an easy set-up and easy-to-use news room solution. It offers great value for your (limited) budget. I am impressed by the SEO capabilities. If applied well, you'll be surprised to see your news releases crawl up into the Google SERPs.

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Thorsten Hertog

Excellent service. User friendly functionality. Friendly and patient employees.

Used other for 2+ years
Reviewed 2018-04-24
Review Source: Capterra

The design interface is intuitive and the added link + image options gives a professionalism to the PR that we haven't found on previous services. Outreach function is also super useful for targeting specific networks and managing mailing lists.

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Luc Upson

PR is always changeable and press contacts always up to date.

Used monthly for 2+ years
Reviewed 2018-07-23
Review Source: Capterra

Easy to manage press room that stays up to date and allows me to archive clippings as well. Now all my stuff is in one place.Amongst the many features I love about PR.co, I think my favourite are: 1. Because the Press Release is online, I can change the content or photos anytime I want, which helps me look less stupid when I spell a name incorrectly. 2. I love that I can provide the press with ready-to-use high res photos. 3. I love that I can filter my press contacts and that they will ALWAYS be up to date.

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Edwina Hanneysee

Time Saver

Used weekly for 2+ years
Reviewed 2018-12-08
Review Source: Capterra

Great support, saves a TON of time .It allows for video embeds and presents content much more effectively than in an email or PDF. Scheduling and reporting tools are very, very helpful.

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Guy van Koolwijk

Very good press release software

Used weekly for 1-2 years
Reviewed 2018-04-19
Review Source: Capterra

Easy to use and awesome customer support. I also really like the fact that we now have a central hub with all our press releases.

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pr.co pricing

Starting from
$65/month
Pricing options
Subscription
View Pricing Plans

Pricing is dependent on the add-ons and number of team members required.
Base product pricing starts at $65/month.

pr.co features

API
Campaign Analysis
Engagement Analytics
Tagging

A/B Testing (152 other apps)
Activity Dashboard (229 other apps)
Campaign Management (188 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Customizable Templates (206 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (157 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (213 other apps)
Social Media Integration (234 other apps)
Social Network Marketing (144 other apps)
Third Party Integration (228 other apps)

Additional information for pr.co

Key features of pr.co

  • Video embedding
  • User role management
  • Password protection
  • Revision histories
  • Publish scheduling
  • Embargo functionality
  • Digital asset management
  • Real-time reporting
  • Engagement analytics
  • Outreach scheduling
  • Follow-up management
  • Team assignment
  • Internal chat
  • Email notifications
  • Reviewer assignment
  • API integration
  • Activity log
  • Content structuring
  • Presskit management
  • Press releases
  • Approval workflows
  • High-resolution images
  • Advanced release editor
  • Online newsrooms
  • Contact lists
  • Email personalization
  • View-only mode
  • Translation management
  • Cross-country asset sharing
View All Features

Benefits

Press releases can be created with embedded videos and high resolution images, scheduled for publish at a specific time and date, and distributed through a custom-branded online newsroom.

The Outreach module allows users to manage and track their network of influencers, press, and other stakeholders, maintain detailed contact profiles, create contact lists, send personalized emails at scheduled times, and track the performance of emails with real-time reports.

Releases can be assigned to teams, with internal chat enabling communication between colleagues, and managers, CEOs, or stakeholders can be assigned to review completed releases before they are published.

The Global module enables the delegation of assignments to translate or rewrite global announcements for local markets, with the option to require central approval before local content can be published.

Content can be made available only to exclusive audiences through password-protected online newsrooms, with the ability to revoke access for individual logins at any time.