Prowly Pricing, Features, Reviews & Comparison of Alternatives

Prowly

Media database, online newsroom, distribution & analytics

4.71/5 (14 reviews)

Prowly overview

What is Prowly?

With Prowly, PR professionals can manage media relations more effectively while saving time on routine tasks. The modern & user-friendly tool has all the right features to help you build better relationships with the media: from finding relevant media contacts and organizing them in a PR CRM, to creating visual press releases, sending email pitches, and maintaining journalist-friendly newsrooms.

Unlike most PR tools, it lets you take advantage of the free 7-day trial, transparent and affordable pricing plans, and exceptional customer support.
prowly.com

Pricing

Starting from
$115/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 4 other markets, Japan, Germany, Brazil, Mexico

Supported languages

English
Prowly screenshotPR CRMProwly screenshotProwly screenshot: Prowly content pitchProwly screenshot: Prowly results trackingProwly screenshot: Prowly manage media listsMedia PitchNewsroomPress Release CreatorMedia Database

Prowly user reviews

Excellent
13

Very good
0
Average
0
Poor
0
Terrible
1

Value for money
Features
Ease of use
Customer support
  4.4
  4.4
  4.6
  4.6
Ellie Greene

Great product for PR on a budget!

Used weekly for less than 6 months
Reviewed 2020-07-07
Review Source: Capterra

Overall for the price I am very happy with this product

Pros
Pricing is great. Database is pretty good, really easy to use.

Cons
Still kind of new so database isnt huge, emails can be sent out through the platform in bulk but when someone responds it goes to your personal email and you have to respond individually, which is good for some situations but time consuming and not efficient in some cases.

Response from Prowly


Thank you for your review, Ellie!

An in-app inbox is one of the features that are in our plans for the future.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Brad Dugard

No brainer

Used daily for less than 6 months
Reviewed 2020-02-26
Review Source: Capterra

As newsrooms get cut, our job of connecting with reporters gets harder and harder. Prowly allows for targeted campaigns and one-off releases with metrics on open rates and clicks. The Prowly team is incredibly responsive and has been very helpful as I learned how to best use the tool (I need to do more of this).

Pros
Prowly is a solid media database that helps me target journalists, bloggers and even the elusive freelance reporters we all struggle to find. It's distribution feature gives me valuable metrics allowing me to show clients exactly what we've done to get them coverage. Plus - it is very affordable especially when looking at SaaS like Cision.

Cons
There is a lot of horsepower to Prowly, and a few months in, I'm not sure I'm using it to full effect. I probably needed to spend more time on training.

Response from Prowly


Thank you for your review, Brad!
Our Customer Success team will be more than happy to have another training session with you so you can make the most out of Prowly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Dawn Golden

Great Monitoring Tool For Medium Sized Businesses With Large Online Presence

Used weekly for 6-12 months
Reviewed 2021-01-05
Review Source: Capterra

Overall, Prowly has done exactly what I hoped it would do- make me more efficient when using my own social media marketing platforms for my business. I do wish I could find a software program that allowed me to do exactly what Prowly does while also allowing me to completely manage my social medias. But for the price, and the intuitive interface- I'm very happy with Prowly.

Pros
My biggest issue as a small business owner who markets their brand primarily online has been making sure that I respond to all social media complaints. We often receive questions and comments from customers that I just don't see- because I'm not actively searching for them every day. Meltwater actually alerts me to times when my business is mentioned- when questions are asked or when problems arise. This helps ensure my customers get the fastest response possible, essentially making my online image appear more customer oriented and professional.

Cons
The application is essentially ONLY for monitoring. It doesn't necessarily help you manage your social media- it just makes you aware of aspects within different social media platforms that impact your business. Times your business is mentioned or analytics regarding your business niche.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Terrible Experience

Used occasionally for less than 6 months
Reviewed 2020-12-31
Review Source: Capterra

I'm incredibly unhappy with my experience given the fact that the functions I would've like to work didn't work for me. In addition it was my understanding Prowly was a newswire service which is really what I was looking for. I signed up for the service just a few days ago, had a call with the consultant and when I realized it wasn't what I wanted or needed I asked to cancel and for a refund. The consultant simply told me they wouldn't return my money, even though I have gotten absolutely no value from the software and was charged over $300 for something I won't use. Very disappointed. Also I saw ads that Prowly has $115 services so again I don't know why I was charged so much. The company just seems deceptive. Tip for Prowly going forward: Most software companies reach out prior to the purchase to do a demo and answer questions before a purchase is made. IF that was done then I wouldn't have had this problem.

Pros
There's really nothing about the software that worked for me.

Cons
1) It was my understanding I was signing up for a newswire service. Perhaps that's my fault, however the way that my cancellation was handled is unacceptable to me, as a small business owner. Treat the customer in a way that you can win them back, not the opposite. 2) I'm not sure if they outright advertise as a newswire service but the fact that they come up in Google along with other newswires shows that they are using the "newswire" term in SEO to compete with other services, which again, to me is wrong. 3) The functions I actually used did not work for me - analytics (was not able to see exactly who clicked etcd) and the data export function.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Marta Kaleta-Domaradzka

Modern and effective place for brand positioning

Used daily for 1-2 years
Reviewed 2020-02-28
Review Source: Capterra

Pros
I notice many positive aspects when using the PRowly press office. Apart from the obvious, i.e. intuitiveness, transparency and modernity. This tool allows me to build a strong image of a professional brand. The design of the office itself, the possibility of displaying the brand and, at the end, joining it with journalists is a brilliant and industrial solution for me. I recommend to test - after this period it is impossible to give up this tool!

Cons
There is one thing which is rarely hard to do - matching photos from my partners to the 1260x600 format. I always get 1200x600 and there is a challange to resize it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Prowly pricing

Starting from
$115/month
Pricing options
Subscription
Free trial
View Pricing Plans

Prowly features

Campaign Management
Campaign Planning
Content Management
Data Import/Export
Drag & Drop Interface
Social Media Integration

API (621 other apps)
Activity Dashboard (446 other apps)
Automatic Notifications (241 other apps)
Campaign Analysis (343 other apps)
Campaign Segmentation (232 other apps)
Customizable Branding (320 other apps)
Customizable Templates (333 other apps)
Engagement Analytics (295 other apps)
Monitoring (278 other apps)
Multi-Channel Marketing (269 other apps)
Real Time Analytics (272 other apps)
Reporting & Statistics (439 other apps)
Template Management (226 other apps)
Third Party Integration (417 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Prowly

Key features of Prowly

  • Media Database
  • Online Newsrooms
  • PR CRM
  • Pitch Analytics
  • Pitch Distribution
  • Pitch Personalization and Scheduling
  • Press Release Builder
  • SEO Optimization
View All Features