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Salesforce Marketing Cloud vs ActiveDEMAND Comparison (2026)
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Good recommendations?
Salesforce Marketing Cloud
4.2
(1.1K)5
497
4
437
3
162
2
36
1
19
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
ActiveDEMAND
4.2
(79)5
36
4
30
3
10
2
1
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns
ActiveDEMAND provide everything you need for email marketing campaigns including templates, landing pages, list management, reporting and more!
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.2
1.1K
5
4
3
2
1
497
437
162
36
19
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this app4.2
79
5
4
3
2
1
36
30
10
1
2
- Value for money
- Ease of use
- Features
- Customer support
57%
would recommend this appPros
“I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads.”
CK
Christina K.
Manager
“The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale.”
SM
Simon M.
CRM Specialist
“Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.”
SD
Sumit D.
Digital Marketing Manager
Pros
“extremely basic UX”
Rose H.
Director
“the best part of this product is the chat of product.”
MD
Muhammad D.
seo expert
“it is really a magically software for use the small business.”
MD
Muhammad D.
seo expert
Cons
“We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow.”
CC
Clara C.
Marketing Operations Manager
“Also keep in mind that Salesforce is putting effort into beefing up Data cloud and marketing cloud advanced and therefore Pardot may not be supported as well in future years.”
SF
Sarah F.
Marketing Technologist
“However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience.”
CC
Clara C.
Marketing Operations Manager
Cons
“basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts”
Rose H.
Director
“inaccurate reporting”
Rose H.
Director
“ah, and in the Europe timezone you can't expect to have customer care in the morning, I can't imagine in asia.”
AS
Antonio S.
CEO
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review3 years ago
Key features
- Total features178
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Attribution Modeling
- Audience Targeting
- Audio File Management
- Auto-Dialer
- Automated Publishing
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Call Disposition
- Call List Management
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Tracking Metrics
- Call Transcription
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Compliance Management
- Computer Telephony Integration
- Configurable Workflow
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Recovery
- Data Security
- Data Source Connectors
- Data Synchronization
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Marketing and Advertising
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Full Text Search
- Generative AI
- IVR
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Marketing Reports
- Metadata Management
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Omnichannel Outreach
- Online Forms
- PIA/DPIA
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Scheduling
- Predictive Analytics
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Sales Reports
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Secure Data Storage
- Segmentation
- Sensitive Data Identification
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Subscriber Management
- Surveys & Feedback
- Tag Management
- Tagging
- Target Account Identification
- Template Management
- Text Editing
- Third-Party Integrations
- Transaction History
- Trend Analysis
- User Management
- Version Control
- Video Support
- Visitor Tracking
- Visual Analytics
- Voice Mail
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Widgets
- Workflow Management
- eCommerce Management
- Total features159
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Attribution Modeling
- Audience Targeting
- Audio File Management
- Auto-Dialer
- Automated Publishing
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Call Disposition
- Call List Management
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Tracking Metrics
- Call Transcription
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Compliance Management
- Computer Telephony Integration
- Configurable Workflow
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Recovery
- Data Security
- Data Source Connectors
- Data Synchronization
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Marketing and Advertising
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Full Text Search
- Generative AI
- IVR
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Marketing Reports
- Metadata Management
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Omnichannel Outreach
- Online Forms
- PIA/DPIA
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Scheduling
- Predictive Analytics
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Sales Reports
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Secure Data Storage
- Segmentation
- Sensitive Data Identification
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Subscriber Management
- Surveys & Feedback
- Tag Management
- Tagging
- Target Account Identification
- Template Management
- Text Editing
- Third-Party Integrations
- Transaction History
- Trend Analysis
- User Management
- Version Control
- Video Support
- Visitor Tracking
- Visual Analytics
- Voice Mail
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Widgets
- Workflow Management
- eCommerce Management
Integrations
- Total integrations7
- 1CRM
- AWeber
- Accelo
- Act!
- AdRoll
- Adobe Commerce
- Adobe Workfront
- Agile CRM
- Aline
- AllClients
- Basecamp
- BigCommerce
- BigContacts
- Bitrix24
- Capsule
- Cin7 Omni
- CompanyHub
- ConnectWise PSA
- Contactually
- Creatio AI CRM
- Crisp
- ERPNext
- Efficy CRM
- Eventbrite
- Freshdesk
- Freshsales
- FullContact
- GoTo Meeting
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Gravity Forms
- Highrise
- Hootsuite
- HubSpot Agent Hub
- Kommo
- LeadBoxer
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- Livestorm
- Make
- Meta for Business
- Netskope One Platform
- Nimble
- Olark
- Operations Hub
- Ortto
- PayPal Payments
- Pipedrive
- Pipeline CRM
- PrestaShop
- Proposify
- QuickBooks Online Advanced
- Reply
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe Billing
- Stripe Payments
- SurveyMonkey
- Ticket Tailor
- Trello
- Twitter/X
- Typeform
- Unbounce
- Universe
- Uploadcare
- Vidyard
- Wishpond
- Wistia
- WooCommerce
- WordPress
- Xero
- Zapier
- Zendesk Suite
- Zoho Books
- Zoho CRM
- Zoom Workplace
- airSlate SignNow
- dotloop
- noCRM
- Total integrations82
- 1CRM
- AWeber
- Accelo
- Act!
- AdRoll
- Adobe Commerce
- Adobe Workfront
- Agile CRM
- Aline
- AllClients
- Basecamp
- BigCommerce
- BigContacts
- Bitrix24
- Capsule
- Cin7 Omni
- CompanyHub
- ConnectWise PSA
- Contactually
- Creatio AI CRM
- Crisp
- ERPNext
- Efficy CRM
- Eventbrite
- Freshdesk
- Freshsales
- FullContact
- GoTo Meeting
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Gravity Forms
- Highrise
- Hootsuite
- HubSpot Agent Hub
- Kommo
- LeadBoxer
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- Livestorm
- Make
- Meta for Business
- Netskope One Platform
- Nimble
- Olark
- Operations Hub
- Ortto
- PayPal Payments
- Pipedrive
- Pipeline CRM
- PrestaShop
- Proposify
- QuickBooks Online Advanced
- Reply
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe Billing
- Stripe Payments
- SurveyMonkey
- Ticket Tailor
- Trello
- Twitter/X
- Typeform
- Unbounce
- Universe
- Uploadcare
- Vidyard
- Wishpond
- Wistia
- WooCommerce
- WordPress
- Xero
- Zapier
- Zendesk Suite
- Zoho Books
- Zoho CRM
- Zoom Workplace
- airSlate SignNow
- dotloop
- noCRM
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