ActiveDEMAND Software Pricing & Features

Pros
The main benefit to me/us is the ability to "know" what is going on at all times, in real time. We make a change we see the result, good or bad and can manage a process forward in real time. Lead nurturing is critical and fairly easy to set up. The on-line support/chat function is good, but the people are GREAT. love getting real help from rel people.

Cons
Learning curve is challenging, as it some of the trickier back end functions

Rating breakdown

Likelihood to recommend: 7/10

Pros
The abilities of Active DEMAND appear to be only limited by my imagination or the courage of my Clients to use them. The process of Lead Nurturing with sophisticated logic and decision making, while I or my clients are sleeping is a huge labour saving feature. Automated reporting with my Agencies branding help me get credit where its due without ambiguity. The ability to Copy/Clone campaigns, emails processes from one account to another is a hugh time saver when getting an account up and running.

Cons
Ther are several areas where the terms used are quite technical or ActiveDEMAND specific that could do with some contextual help on the screen to assist the newcomers to digital marketing. There a few key features, especially on the account, set up page that need to be right to deliver results. New users should book a Q&A Support session as soon as they sign up and I suggest AD labour several key points about the account set up.

Rating breakdown

Likelihood to recommend: 9/10

Pros
ActiveDemand incorporates all features you want in marketing automation: landing pages, forms, email, anonymous visitor tracking, integration with CRM, and custom workflows (in addition to all of the baseline marketing automation: lead scoring, contact tracking, etc.). It's very easy to implement on any website via JS or Wordpress plugin-- so you can work independently of the website if you don't have access to the backend (great option for marketing agencies). VERY competitive on pricing as well.

Cons
There is a little bit of a learning curve when starting out. But once you get a feel for where things are and how they operate in the platform, you'll have everything you want at your fingertips. Putting a little bit of time in learning the platform greatly pays off in the long run (and they have great support!).

Rating breakdown

Likelihood to recommend: 9/10

Pros
It provides us with email marketing analytics and helps us understand contact rating in our engagement model.

Cons
I'm not an Admin of this system. I'm just a user. We have it hooked up to our CRM, which is where I spend most of my time. My opinion is that this might be great software for someone who is an admin trying to track analytics for a big company, but we are small and when we hooked this thing up to our CRM, there were a number of things that were either over-looked by the ActiveDemand Implementation Consulting team or my company cheaped out and didn't want to spend the necessary money that was required to make this thing work right... so, in the end, it's screwed up a bunch of my CRM data and I've been spending a bunch of time stumbling across bad data and duplicates then need to be removed, merged, including contacts who get re-mapped to other account owners or even the wrong account! Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes... It's been a mess, so we had to delete a bunch of those system automated data entry notes in the CRM history, as well, and then turned off ALL live connection to CRM and do a simple "Post to CRM" from ActiveDemand and I'm a happy camper, again. Also, the Chrome extension runs too much interference on my processor when I am doing other research or hitting other web sites. Caching like crazy until I turned off the extension.

Rating breakdown

Likelihood to recommend: 4/10

Pros
Active Demand is some pretty great software for a lot of our clients. We consider it an important part of our analytics stack to help our customers understand and grow their business.

Cons
There are occasionally server-side issues that prevent the plugin from working, but the team is usually quick to remedy these. It's just a matter of keeping an eye on our sites.

Rating breakdown

Likelihood to recommend: 9/10