ActiveDEMAND Pricing, Features, Reviews & Comparison of Alternatives


An integrated marketing solution for marketers & agencies

4.23/5 (67 reviews)

ActiveDEMAND overview

What is ActiveDEMAND?

ActiveDEMAND is a complete integrated platform for marketing automation designed with marketing agencies in mind. ActiveDEMAND consolidates key online marketing tools into a single application. The subscription model is based on the total number of contacts, not the number users. This means agencies can create an unlimited number of sub-accounts for all their clients, each with their individual branding and reporting.

ActiveDEMAND users can manage all of their clients’ campaigns, marketing efforts and track key metrics based on website traffic, engagement conversions and leads. ActiveDEMAND allows whitelabeling so the agency’s brand remains up front and visible in all client communications. The integrated platform provides customizable landing pages and email templates, contact list management with segmentation, dynamic fields for personalized email messages and social media tools. Agencies are able to customize follow up emails and auto-responders and the system provides an easy-to-use drag-and-drop interface to create tailored monthly reports.

Other integrated features include; call tracking for better campaign performance metrics, real-time personalization to create individual user experiences and more.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Australia, Canada, Europe, Germany, Latin America, United Kingdom

Supported languages

English, Danish, Dutch, Finnish, French and 4 other languages, German, Portuguese, Spanish, Swedish
ActiveDEMAND screenshot: Call TrackingActiveDEMAND for Small BusinessActiveDEMAND screenshot: Campaign ManagementActiveDEMAND screenshot: Dynamic Content Blocks and Pop-upsActiveDEMAND screenshot: Workflow EditorActiveDEMAND screenshot: Predictive Marketing CapabilitiesActiveDEMAND screenshot: Custom Dashboards and ReportsActiveDEMAND screenshot: Social Media Management

ActiveDEMAND reviews

Value for money
Ease of use
Customer support
Tim Harms, CPA

ActiveDEMAND - A hidden gem

Used daily for 6-12 months
Reviewed 2018-11-01
Review Source: Capterra

We needed a flexible solution for marketing automation that didn't break the bank. ActiveDEMAND was perfect. It was especially suited to integrate with our sales CRM (Pipedrive).

ActiveDEMAND is an incredibly flexible solution that can be used in a variety of applications. Their support is top notch and they will help you with anything.

The user interface is a bit clunky and slow. The templates are not designed in very modern fashion and require a lot of editing.

Response from ActiveDEMAND

Hi Tim,
Thanks for taking the time to review ActiveDEMAND and for the positive comments. We appreciate the constructive criticism as well, regarding our platform and consider all feedback as we work to improve the software and our user's experience with it.
Thanks again!
The ActiveDEMAND Crew

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Jon Oxtoby

Powerful functionality, once you get around the user experience

Used weekly for 6-12 months
Reviewed 2019-10-16
Review Source: Capterra

We were trying to implement marketing automation, and to capture leads from our website and put them into Salesforce. We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team.

You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money.

The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day!

Response from ActiveDEMAND

Hi Jon, Thanks for your feedback on the ActiveDEMAND software. You have provided some very positive comments and also some items that we can improve upon so thank you for that. We continue to work on the software to make the user experience better and provide stellar support as we continue to update and grow. Thanks again for the comments!

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 7/10

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Brett Nestman

Active Demand Review

Used weekly for 2+ years
Reviewed 2019-10-09
Review Source: Capterra

It has helped automate our email marketing campaigns, provides great data on our customers, and the integration with pipedrive has been beneficial to our sales team.

The ongoing features and improvements that have been made in the two years since I've been using AD shows that they care about growing and refining the tool. There is a lot of online support available and I've had great success talking to support team members if I can't find the support resources online. Great customer service.

There seems to be some bugs that come up time to time. Data being changed, user permissions being changed etc. with no rhyme or reason. Also, I hate that I can't edit workflows unless I'm on the corporate business marketer subscription. I personally feel that should be a standard feature.

Response from ActiveDEMAND

Hi Brett. Thanks for the review. It's great to get feedback from someone who has been with us some time and has seen how the software has evolved. And your comments have helped us with that. Through our users, we continue to improve the software to bring value and meet their needs. Thanks again!

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 7/10

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Claudia Pagano

Awesome product!

Used weekly for 1-2 years
Reviewed 2019-10-04
Review Source: Capterra

I work in venture capital and use ActiveDemand for fund-raising purposes. I found it easy to use, customer service is excellent, and has all of the features that are important to me. Pricing is reasonable considering other companies that offer the same features charge twice as much. I am happy with ActiveDemand and I recommend it.

The Customer Support and his support team have provided to me is exceptional. When I was a new subscriber, He called me every week. He wanted to make sure I was happy with the product. Months later and he still calls me although not as often which is great but I know I can count on him when I need him. Also, I was looking for manual and automatic scoring. This was not a feature I could find in most of the vendors I talked to. Also, it is so easy to use that I got very little training.

When editing the email, the "Text" removes the spaces between the paragraphs. Most importantly, I would like to have the option to sort the contact lists. Lastly, it is not easy for me to determine if someone has unsubscribed or if the email I sent was blocked by the recipient's firewall. This is very important to me so I would really appreciate if I could somehow separate the unsubscribers from the ones who didn't unsubscribe but that are showing a red circle next to their email address.

Response from ActiveDEMAND

Hi Claudia,
Thank you for taking a moment to review ActiveDEMAND. We really appreciate all feedback and we are happy to hear ActiveDEMAND is providing value to you. We work constantly to improve what ActiveDEMAND offers and your suggestions to improve the UI are appreciated. Thank you for your positive feedback for our support team. We have to agree - they are pretty great.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Vernon D'Mello

Techi oriented

Used monthly for 2+ years
Reviewed 2019-10-04
Review Source: Capterra

Great customer service

It’s got a lot of functionality packed into it

Some options require a more tech oriented person, however the customer service is always on the ball and ready to help where they can

Response from ActiveDEMAND

Hi Vernon, Thank you for taking the time to leave a review for ActiveDEMAND. We agree that our customer service team is fantastic and always ready to help with some of the more difficult features that ActiveDEMAND offers. We also provide a library of videos, and support articles that we constantly update to help understand our software and its features. Thanks again for the comments.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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ActiveDEMAND pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Pricing starts at:

Call Tracker: $0 monthly

Email Marketer: $15 monthly

Small Business Marketer: $69 monthly

Corporate Marketer: $199 monthly

Price is only based on registered telephone numbers and usage. There is no monthly subscription required to have an account.

ActiveDEMAND features

A/B Testing
Activity Dashboard
Automatic Notifications
Campaign Management
Campaign Segmentation
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Social Media Integration

Campaign Analysis (296 other apps)
Content Management (273 other apps)
Engagement Analytics (264 other apps)
Monitoring (250 other apps)
Multi-Channel Marketing (246 other apps)
Real Time Analytics (242 other apps)
Reporting & Statistics (356 other apps)
Third Party Integration (348 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for ActiveDEMAND

Key features of ActiveDEMAND

  • Brand Strategy
  • Call Tracking Analytics
  • Call Tracking Coverage
  • CallForensics
  • Campaign Templates
  • Campaign Variables
  • Click-to-call
  • Conditional Versioning
  • Country Specific Number Insertion
  • Dynamic Number Insertion
  • Gmail Extension for email and web tracking
  • Event Marketing
  • Form Captcha
  • Geo-IP Based Automated Call Routing
  • Google Analytics Integration
  • GoToWebinar Integration
  • Interactive Voice Response (IVR)
  • Live Chat Integration
  • Microsite Builder
  • Multivariate Testing
  • Newsletter Templates
  • Page Designer
  • Phone Call Transcription
  • Pipedrive Integration
  • Popups
  • Port Existing Numbers
  • Salesforce Integration
  • SMS/Text Messaging Campaigns
  • Softphone
  • Split Testing
  • Twitter Integration
  • URL Shortener
  • VOIP Phone
  • Whisper Messages
  • API
  • Full Activity Tracking - Web, Email, Social , Phone and more
  • Customizable Reports and Client Dashboards
  • Auto-responders
  • Campaign planning
  • Campaign Segmentation
  • Configurable workflow
  • Centralized Contact Database
  • Contact and Organizational History Timeline
  • Content Library for all assets
  • Conversion Tracking
  • CRM integration
  • Custom forms
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customizable branding
  • Customizable reporting
  • Data Filtering
  • Email distribution
  • Email Integration
  • Email Tracking
  • Event Tracking
  • Forms Management
  • History Tracking
  • Lead distribution
  • Lead scoring
  • Real Time Reporting
  • Resource management
  • Social media integration
  • Vistor tracking
  • Activity Dashboard
  • Multi-campaign
  • Advanced Call Tracking
  • Keyword tracking
  • Email Monitoring
  • Conversion rate optimization
  • Drag & Drop Interface
  • Goal setting / tracking
  • Custom landing pages
  • Event Triggered Actions
  • A/B testing
  • API
  • Chat
  • Custom Fields
  • Drip email marketing
  • Email Templates
  • Landing page templates
  • Web Forms
  • WYSIWYG Editor - Email, Landing Pages, Web Forms and more
  • Event Triggered Email
  • Automatic Lead Distribution
  • Dashboard creation
  • Click-Through Tracking
  • Campaign Management
  • Behavior Tracking
  • Email Marketing
  • Campaign Scheduling
  • Client Management
  • Graphical Workflow Editor
View All Features


ActiveDEMAND gives marketers and marketing agencies all the tools they need in one platform; email, social, call tracking, real-time personalization, reporting and more.

ActiveDEMAND allows whitelabeling so the agency’s brand remains up front and visible in all client communications.

Designed with digital agencies in mind, the integrated platform includes client management features like sub-account management, whitelabeling and the ability to clone campaign efforts across accounts.

Marketers, agencies and businesses can supercharge their marketing efforts through streamlined campaign management, campaign recipes and attribution reporting while integrating with many other business, sales and marketing applications.