ActiveDEMAND Software Pricing & Features


An integrated marketing solution for marketers & agencies

4.36/5 (46 reviews)

ActiveDEMAND overview

ActiveDEMAND is a complete integrated platform for marketing automation designed with marketing agencies in mind. ActiveDEMAND consolidates key online marketing tools into a single application. The subscription model is based on the total number of contacts, not the number users. This means agencies can create an unlimited number of sub-accounts for all their clients, each with their individual branding and reporting.

ActiveDEMAND users can manage all of their clients’ campaigns, marketing efforts and track key metrics based on website traffic, engagement conversions and leads. ActiveDEMAND allows whitelabeling so the agency’s brand remains up front and visible in all client communications. The integrated platform provides customizable landing pages and email templates, contact list management with segmentation, dynamic fields for personalized email messages and social media tools. Agencies are able to customize follow up emails and auto-responders and the system provides an easy-to-use drag-and-drop interface to create tailored monthly reports.

Other integrated features include; call tracking for better campaign performance metrics, real-time personalization to create individual user experiences and more.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Australia, Canada, United Kingdom

Supported languages

ActiveDEMAND screenshot: Call TrackingActiveDEMAND for Small BusinessActiveDEMAND screenshot: Campaign ManagementActiveDEMAND screenshot: Dynamic Content Blocks and Pop-upsActiveDEMAND screenshot: Workflow EditorActiveDEMAND screenshot: Predictive Marketing CapabilitiesActiveDEMAND screenshot: Custom Dashboards and ReportsActiveDEMAND screenshot: Social Media Management

ActiveDEMAND reviews

Value for money
Ease of use
Customer support
gerry Wiebe

Active Demand applied to Industrial Marketing

Used daily for 1-2 years
Reviewed 2018-10-30
Review Source: Capterra

We just signed up for 5 years in a one year subscription model, so I would have to say we are all in. The main benefit to me/us is the ability to "know" what is going on at all times, in real time. We make a change we see the result, good or bad and can manage a process forward in real time. Lead nurturing is critical and fairly easy to set up. The on-line support/chat function is good, but the people are GREAT. love getting real help from rel people.

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An integrated marketing solution for marketers & agencies

Mark Godfrey

ActiveDEMAND allowed me very quickly to deploy my first email campaign delivering measurable results

Used daily for 6-12 months
Reviewed 2017-06-05
Review Source: Capterra

The ability to set up and deploy professional-looking campaigns very quickly.The abilities of Active DEMAND appear to be only limited by my imagination or the courage of my Clients to use them. The process of Lead Nurturing with sophisticated logic and decision making, while I or my clients are sleeping is a huge labour saving feature. Automated reporting with my Agencies branding help me get credit where its due without ambiguity. The ability to Copy/Clone campaigns, emails processes from one account to another is a hugh time saver when getting an account up and running.

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An integrated marketing solution for marketers & agencies

Andy Z

Outstanding features

Used daily for less than 6 months
Reviewed 2018-11-07
Review Source: Capterra

It's a one-stop shop for all your marketing automation needs. I have not found any other platform that has all of the features that ActiveDemand does at the price they offer. It's a great option for marketers who want the full-range of marketing automation activities that are possible.ActiveDemand incorporates all features you want in marketing automation: landing pages, forms, email, anonymous visitor tracking, integration with CRM, and custom workflows (in addition to all of the baseline marketing automation: lead scoring, contact tracking, etc.). It's very easy to implement on any website via JS or Wordpress plugin-- so you can work independently of the website if you don't have access to the backend (great option for marketing agencies). VERY competitive on pricing as well.

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An integrated marketing solution for marketers & agencies

Jeff Harding

Might be great software, but...

Used weekly for 1-2 years
Reviewed 2018-11-01
Review Source: Capterra

It provides us with email marketing analytics and helps us understand contact rating in our engagement model.

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An integrated marketing solution for marketers & agencies

Adam Posey

We use this religiously

Used daily for 1-2 years
Reviewed 2018-11-02
Review Source: Capterra

Active Demand is some pretty great software for a lot of our clients. We consider it an important part of our analytics stack to help our customers understand and grow their business.

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An integrated marketing solution for marketers & agencies

ActiveDEMAND pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Pricing starts at:

Call Tracker: $0 monthly

Email Marketer: $15 monthly

Small Business Marketer: $69 monthly

Corporate Marketer: $199 monthly

Price is only based on registered telephone numbers and usage. There is no monthly subscription required to have an account.

Pricing Comparison

How does ActiveDEMAND compare with other Marketing apps?

Subscription plan?


98% of apps offer a
subscription plan

Free trial?


83% of apps have a
free trial

Free plan?


28% of apps have a
free plan

Pricing Comparison

Marketing app prices shown are $/month

ActiveDEMAND Pricing Reviews

  • The reports that you are able to generate to automatically send
  • The customization is great. The forum builder is decent for those looking for a wordpress plugin.
  • They have continuously improved the software over time as the marketing best practices have changed.
  • It provides us with email marketing analytics and helps us understand contact rating in our engagement model.
  • Would like to see pricing on the website.
  • It's a bit tricky to get around at first and to connect with Google Ads, you need to know how to code it.
  • The interface is not intuitive and UX is not great. It takes a long time to figure out how to do anything
  • Email service goes down at times and has caused issues with send and forget emails never getting delivered. Price is high.
recommended this to a friend or a colleague

ActiveDEMAND features

A/B Testing
Activity Dashboard
Campaign Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Social Media Integration

Campaign Analysis (188 other apps)
Content Management (169 other apps)
Engagement Analytics (164 other apps)
Monitoring (179 other apps)
Multi-Channel Marketing (150 other apps)
Real Time Analytics (147 other apps)
Real Time Data (139 other apps)
Reporting & Statistics (197 other apps)
Social Network Marketing (138 other apps)
Tagging (145 other apps)
Third Party Integration (208 other apps)

Competitor Feature Comparison

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Category Leaders ranking


#11 in Marketing Automation

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

ActiveDEMAND also features in these categories:

Videos and tutorials

Additional information for ActiveDEMAND

Key features of ActiveDEMAND

  • A/B testing
  • Goal setting / tracking
  • Auto-responders
  • Brand Strategy
  • Call Tracking Analytics
  • Call Tracking Coverage
  • CallForensics
  • Keyword tracking
  • Campaign planning
  • Campaign Templates
  • Campaign Variables
  • Click-to-call
  • Conditional Versioning
  • Country Specific Number Insertion
  • CRM integration
  • Conversion rate optimization
  • Configurable workflow
  • Drip email marketing
  • Dynamic Number Insertion
  • Gmail Extension for email and web tracking
  • Email distribution
  • Event Marketing
  • Social media integration
  • Form Captcha
  • Geo-IP Based Automated Call Routing
  • Google Analytics Integration
  • GoToWebinar Integration
  • Interactive Voice Response (IVR)
  • Custom landing pages
  • Lead distribution
  • Lead scoring
  • Live Chat Integration
  • Customizable reporting
  • Dashboard creation
  • Landing page templates
  • Microsite Builder
  • Multi-campaign
  • Customizable branding
  • Multivariate Testing
  • Newsletter Templates
  • Page Designer
  • Phone Call Transcription
  • Pipedrive Integration
  • Popups
  • Port Existing Numbers
  • Resource management
  • Salesforce Integration
  • SMS/Text Messaging Campaigns
  • Softphone
  • Split Testing
  • Twitter Integration
  • URL Shortener
  • Vistor tracking
  • VOIP Phone
  • Custom forms
  • Whisper Messages
  • Full Activity Tracking - Web, Email, Social , Phone and more
  • Customizable Reports and Client Dashboards
  • Campaign Segmentation
  • Centralized Contact Database
  • Contact and Organizational History Timeline
  • Content Library for all assets
  • Conversion Tracking
  • Customer Accounts
  • Customer History
  • Customer Database
  • Custom Fields
  • Data Filtering
  • Email Integration
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Event Tracking
  • Forms Management
  • History Tracking
  • API
  • Web Forms
  • Real Time Reporting
  • Client Management
  • Advanced Call Tracking
  • Drag & Drop Interface
  • Activity Dashboard
  • Automatic Lead Distribution
  • Chat
  • Campaign Management
  • API
  • Behavior Tracking
  • Campaign Scheduling
  • Click-Through Tracking
  • Event Triggered Actions
  • Event Triggered Email
  • Email Marketing
  • WYSIWYG Editor - Email, Landing Pages, Web Forms and more
  • Graphical Workflow Editor


ActiveDEMAND gives marketers and marketing agencies all the tools they need in one platform; email, social, call tracking, real-time personalization, reporting and more.

ActiveDEMAND allows whitelabeling so the agency’s brand remains up front and visible in all client communications.

Designed with digital agencies in mind, the integrated platform includes client management features like sub-account management, whitelabeling and the ability to clone campaign efforts across accounts.

Marketers, agencies and businesses can supercharge their marketing efforts through streamlined campaign management, campaign recipes and attribution reporting while integrating with many other business, sales and marketing applications.