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Marketo Engage vs ActiveDEMAND Comparison (2026)
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Good recommendations?
Marketo Engage
4.3
(719)5
327
4
300
3
77
2
10
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
ActiveDEMAND
4.2
(79)5
36
4
30
3
10
2
1
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.
ActiveDEMAND provide everything you need for email marketing campaigns including templates, landing pages, list management, reporting and more!
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.3
719
5
4
3
2
1
327
300
77
10
5
- Value for money
- Ease of use
- Features
- Customer support
70%
would recommend this app4.2
79
5
4
3
2
1
36
30
10
1
2
- Value for money
- Ease of use
- Features
- Customer support
57%
would recommend this appPros
“The tool allows us to develop a scoring system perfectly tailored to our client's needs. Whether complex newsletter campaigns or simple transactional emails, Marketo Engage makes it all possible.”
AP
Amber P.
HR Executive
“It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking.”
Jerrid C.
CEO
“I like how it keeps data protected while automating complex marketing tasks which helps in nurturing leads and converting them more efficiently.”
HJ
Hayley J.
Senior Compensation Analyst
Pros
“extremely basic UX”
Rose H.
Director
“the best part of this product is the chat of product.”
MD
Muhammad D.
seo expert
“it is really a magically software for use the small business.”
MD
Muhammad D.
seo expert
Cons
“It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies.”
ET
Edward T.
Founder and Marketing Strategist
“Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.”
CM
Cynthia M.
Operations associate officer
“It was a bit clunky to build from templates”
XC
Xavier C.
Founder
Cons
“basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts”
Rose H.
Director
“inaccurate reporting”
Rose H.
Director
“ah, and in the Europe timezone you can't expect to have customer care in the morning, I can't imagine in asia.”
AS
Antonio S.
CEO
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last review3 years ago
Key features
- Total features180
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Ad hoc Query
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Archiving & Retention
- Attribution Modeling
- Audience Targeting
- Auto-Dialer
- Automated Publishing
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Call Disposition
- Call List Management
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Tracking Metrics
- Call Transcription
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Compliance Management
- Computer Telephony Integration
- Consent Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Source Connectors
- Data Synchronization
- Data Visualization
- Design Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Experience Management
- For Sales Teams/Organizations
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- HTML Editor
- IVR
- Image Library
- Interaction Tracking
- KPI Monitoring
- Keyword Rank Tracking
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Marketing Reports
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multimedia Support
- Multiple Data Sources
- Multiple Scoring Models
- Multivariate Testing
- Newsletter Management
- Online Forms
- Opportunity Management
- PIA/DPIA
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Reports
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Secure Data Storage
- Segmentation
- Sensitive Data Identification
- Sentiment Analysis
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Surveys & Feedback
- Tag Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Voice Mail
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Widgets
- Workflow Management
- Total features159
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Ad hoc Query
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Archiving & Retention
- Attribution Modeling
- Audience Targeting
- Auto-Dialer
- Automated Publishing
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Call Disposition
- Call List Management
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Tracking Metrics
- Call Transcription
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Compliance Management
- Computer Telephony Integration
- Consent Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Source Connectors
- Data Synchronization
- Data Visualization
- Design Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Experience Management
- For Sales Teams/Organizations
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- HTML Editor
- IVR
- Image Library
- Interaction Tracking
- KPI Monitoring
- Keyword Rank Tracking
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Marketing Reports
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multimedia Support
- Multiple Data Sources
- Multiple Scoring Models
- Multivariate Testing
- Newsletter Management
- Online Forms
- Opportunity Management
- PIA/DPIA
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Reports
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Secure Data Storage
- Segmentation
- Sensitive Data Identification
- Sentiment Analysis
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Surveys & Feedback
- Tag Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Voice Mail
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Widgets
- Workflow Management
Integrations
- Total integrations106
- 123FormBuilder
- 1CRM
- AWeber
- Accelo
- Act!
- AdRoll
- Adobe Commerce
- Agile CRM
- Aline
- AllClients
- Azuqua
- Basecamp
- Bedrock Data
- BigCommerce
- BigContacts
- Bitrix24
- Box
- Brainshark
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Capsule
- Ceros
- Cin7 Omni
- Cirrus Insight
- Close
- Coevera
- CompanyHub
- ConnectWise PSA
- Contactually
- Contentful
- Creatio AI CRM
- Crisp
- Curata
- Cvent Event Management
- Datameer
- Datanyze
- Direct Mail Manager
- ERPNext
- Easypromos
- Efficy CRM
- Eventbrite
- FeedOtter
- Folloze
- Freshdesk
- Freshsales
- FullContact
- Gainsight CS
- Getsitecontrol
- GoTo Meeting
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Gravity Forms
- Highrise
- Highspot by Seismic
- Hootsuite
- HubSpot Agent Hub
- Infer
- Influitive
- Infor Industry Cloud Platform
- InsideView
- InsightSquared
- Instapage
- Jifflenow
- Jitterbit
- Justuno
- Kapost
- Kissmetrics
- Klips
- Kommo
- Lattice Engines
- LeadBoxer
- LeadGnome
- LeadsBridge
- Leadspace
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- Livestorm
- Make
- Marketo Measure
- Meta for Business
- Microsoft Excel
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- Nimble
- ON24
- Oktopost
- Olark
- Omniconvert
- Onstream Webinars
- Operations Hub
- OptinMonster
- Oracle CRM On Demand
- Ortto
- Outgrow
- Parseur
- PathFactory
- PayPal Payments
- Picreel
- Pipedrive
- Pipeline CRM
- Poptin
- PrestaShop
- Privy
- Proposify
- Qualtrics Market Research
- QuickBooks Online Advanced
- QuickTapSurvey
- Quotient
- Radius
- Reply
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- Scoop.it
- Segment
- Shopify
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr Social
- Stripe Billing
- Stripe Payments
- SurveyMonkey
- Tealium Customer Data Hub
- Ticket Tailor
- Totango
- Tray.io
- Trello
- Twilio
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- Universe
- Uploadcare
- UserVoice
- Velocify
- Vidyard
- Virto Commerce
- Webdam
- Webex Suite
- Wishpond
- Wistia
- WooCommerce
- WordPress
- Wunderkind
- Xero
- Yesware
- Zapier
- Zendesk Suite
- Zoho Books
- Zoho CRM
- Zoom Workplace
- airSlate SignNow
- dotloop
- noCRM
- uStudio
- Total integrations82
- 123FormBuilder
- 1CRM
- AWeber
- Accelo
- Act!
- AdRoll
- Adobe Commerce
- Agile CRM
- Aline
- AllClients
- Azuqua
- Basecamp
- Bedrock Data
- BigCommerce
- BigContacts
- Bitrix24
- Box
- Brainshark
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Capsule
- Ceros
- Cin7 Omni
- Cirrus Insight
- Close
- Coevera
- CompanyHub
- ConnectWise PSA
- Contactually
- Contentful
- Creatio AI CRM
- Crisp
- Curata
- Cvent Event Management
- Datameer
- Datanyze
- Direct Mail Manager
- ERPNext
- Easypromos
- Efficy CRM
- Eventbrite
- FeedOtter
- Folloze
- Freshdesk
- Freshsales
- FullContact
- Gainsight CS
- Getsitecontrol
- GoTo Meeting
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Gravity Forms
- Highrise
- Highspot by Seismic
- Hootsuite
- HubSpot Agent Hub
- Infer
- Influitive
- Infor Industry Cloud Platform
- InsideView
- InsightSquared
- Instapage
- Jifflenow
- Jitterbit
- Justuno
- Kapost
- Kissmetrics
- Klips
- Kommo
- Lattice Engines
- LeadBoxer
- LeadGnome
- LeadsBridge
- Leadspace
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- Livestorm
- Make
- Marketo Measure
- Meta for Business
- Microsoft Excel
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- Nimble
- ON24
- Oktopost
- Olark
- Omniconvert
- Onstream Webinars
- Operations Hub
- OptinMonster
- Oracle CRM On Demand
- Ortto
- Outgrow
- Parseur
- PathFactory
- PayPal Payments
- Picreel
- Pipedrive
- Pipeline CRM
- Poptin
- PrestaShop
- Privy
- Proposify
- Qualtrics Market Research
- QuickBooks Online Advanced
- QuickTapSurvey
- Quotient
- Radius
- Reply
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- Scoop.it
- Segment
- Shopify
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr Social
- Stripe Billing
- Stripe Payments
- SurveyMonkey
- Tealium Customer Data Hub
- Ticket Tailor
- Totango
- Tray.io
- Trello
- Twilio
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- Universe
- Uploadcare
- UserVoice
- Velocify
- Vidyard
- Virto Commerce
- Webdam
- Webex Suite
- Wishpond
- Wistia
- WooCommerce
- WordPress
- Wunderkind
- Xero
- Yesware
- Zapier
- Zendesk Suite
- Zoho Books
- Zoho CRM
- Zoom Workplace
- airSlate SignNow
- dotloop
- noCRM
- uStudio
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