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Salesforce Marketing Cloud vs Keap Comparison (2026)
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Good recommendations?
Salesforce Marketing Cloud
4.2
(1.1K)5
497
4
437
3
162
2
36
1
19
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Keap
4.1
(1.2K)5
613
4
419
3
149
2
57
1
61
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns
Improve Your Email Marketing With Keap Let our software make your email marketing easier and more effective than ever. Better delivery, better growth.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.2
1.1K
5
4
3
2
1
497
437
162
36
19
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this app4.1
1.2K
5
4
3
2
1
613
419
149
57
61
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this appPros
“I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads.”
CK
Christina K.
Manager
“The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale.”
SM
Simon M.
CRM Specialist
“Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.”
SD
Sumit D.
Digital Marketing Manager
Pros
“The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.”
Jackie S.
Self employed
“Email scheduling and various saved email lists make it easy to create content in advance to send out and to send at the best time of day to ensure best engagement with your audience!”
JD
Jeremy D.
Support Team Leader
“Large integration ecosystem with thousands of third-party apps.”
DL
Denis L.
Customer service rep
Cons
“We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow.”
CC
Clara C.
Marketing Operations Manager
“Also keep in mind that Salesforce is putting effort into beefing up Data cloud and marketing cloud advanced and therefore Pardot may not be supported as well in future years.”
SF
Sarah F.
Marketing Technologist
“However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience.”
CC
Clara C.
Marketing Operations Manager
Cons
“It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins.”
HT
Hilary T.
Marketing
“The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.”
David V.
Lead Developer
“Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors”
Jerry W.
CEO
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review2 months ago
Key features
- Total features178
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Appointment Management
- Appointment Scheduling
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Availability Management
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Billing & Invoicing
- Brand Management
- Brand Tracking
- Business Process Automation
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Catalog Management
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Database
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Configurable Workflow
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Accounts
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Recovery
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Electronic Payments
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Financial Institutions
- For Insurance Industry
- For Marketing and Advertising
- For Real Estate Agencies
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Full Text Search
- Generative AI
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- Interactive Content
- Inventory Management
- Invoice Management
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Mass Texting
- Media Library
- Metadata Management
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Location
- Multi-Store
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Omnichannel Outreach
- Online Booking
- Online Forms
- Online Payments
- Order Management
- Order Tracking
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Scheduling
- Predictive Analytics
- Pricing and Cost Calculations
- Prioritization
- Promotions Management
- Prospecting Tools
- Publish Scheduling
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Recurring Appointments
- Referral Tracking
- Relationship Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Order Management
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Shared Inboxes
- Shopping Cart
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Text Editing
- Third-Party Integration
- Third-Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Analytics
- Website Integration
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Widgets
- Workflow Management
- eCommerce Management
- Total features180
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Appointment Management
- Appointment Scheduling
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Availability Management
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Billing & Invoicing
- Brand Management
- Brand Tracking
- Business Process Automation
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Catalog Management
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Database
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Configurable Workflow
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Accounts
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Recovery
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Electronic Payments
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Financial Institutions
- For Insurance Industry
- For Marketing and Advertising
- For Real Estate Agencies
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Full Text Search
- Generative AI
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- Interactive Content
- Inventory Management
- Invoice Management
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Mass Texting
- Media Library
- Metadata Management
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Location
- Multi-Store
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Omnichannel Outreach
- Online Booking
- Online Forms
- Online Payments
- Order Management
- Order Tracking
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Scheduling
- Predictive Analytics
- Pricing and Cost Calculations
- Prioritization
- Promotions Management
- Prospecting Tools
- Publish Scheduling
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Recurring Appointments
- Referral Tracking
- Relationship Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Order Management
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Shared Inboxes
- Shopping Cart
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Text Editing
- Third-Party Integration
- Third-Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Analytics
- Website Integration
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Widgets
- Workflow Management
- eCommerce Management
Integrations
- Total integrations7
- 40Nuggets
- Adobe Commerce
- Adobe Workfront
- Arborgold
- Bedrock Data
- BigCommerce
- Birdeye
- Booker
- Call Loop
- ClicData
- Cyfe
- Dropbox
- Eventbrite
- FuseDesk
- GoTo Webinar
- Google Calendar
- Google Contacts
- Graphly
- Help Scout
- Higher Logic Thrive
- HubSpot Data Hub
- Instapage
- Interact
- Jotform
- Justuno
- LeadDyno
- Leadpages
- LeadsBridge
- LinkTrust
- LinkedIn for Business
- LiveChat
- MOBIT
- Meta for Business
- Microsoft Outlook
- Mobiniti
- OnceHub
- OptinMonster
- Picreel
- Pipedrive
- Privy
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Salesforce Sales Cloud
- Setmore
- Shift4Shop
- Shopify
- Slack
- Slemma
- Sync2CRM
- Trello
- Twilio
- Twitter/X
- Typeform
- Vidyard
- Webgility
- WebinarJam
- Wisepops
- Wistia
- WooCommerce
- WordPress
- Workato
- Wufoo
- Xero
- Zapier
- Zen Cart
- Zendesk Suite
- Zoom Workplace
- Total integrations64
- 40Nuggets
- Adobe Commerce
- Adobe Workfront
- Arborgold
- Bedrock Data
- BigCommerce
- Birdeye
- Booker
- Call Loop
- ClicData
- Cyfe
- Dropbox
- Eventbrite
- FuseDesk
- GoTo Webinar
- Google Calendar
- Google Contacts
- Graphly
- Help Scout
- Higher Logic Thrive
- HubSpot Data Hub
- Instapage
- Interact
- Jotform
- Justuno
- LeadDyno
- Leadpages
- LeadsBridge
- LinkTrust
- LinkedIn for Business
- LiveChat
- MOBIT
- Meta for Business
- Microsoft Outlook
- Mobiniti
- OnceHub
- OptinMonster
- Picreel
- Pipedrive
- Privy
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Salesforce Sales Cloud
- Setmore
- Shift4Shop
- Shopify
- Slack
- Slemma
- Sync2CRM
- Trello
- Twilio
- Twitter/X
- Typeform
- Vidyard
- Webgility
- WebinarJam
- Wisepops
- Wistia
- WooCommerce
- WordPress
- Workato
- Wufoo
- Xero
- Zapier
- Zen Cart
- Zendesk Suite
- Zoom Workplace
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