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Semrush vs Yoast SEO Comparison (2026)

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Good recommendations?

Semrush

Yoast SEO

Overview

Win every search - From traditional SEO to AI discovery. Semrush One merges keyword-based SEO metrics with prompt-level AI search insights in one platform. So you can measure your visibility across SERPs and LLMs, spot competitive gaps, and audit your site’s AI readiness. All in one place.

Yoast SEO is a search engine optimization solution that helps companies keep their search engine up to date.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

139.95

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

2.3K

1.6K

606

Value for money

Ease of use

Features

Customer support

82%

would recommend this app

4.6

132

Value for money

Ease of use

Features

Customer support

83%

would recommend this app

Pros

“Semrush provides that every single day, audits of my websites, tracking of keywords, gaps between competitors - it all resides in a single place and, in fact, makes a difference in the work I create on a weekly basis.”

James M.

Digital Marketing Manager

“Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms.”

Michael F.

SEO

“It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment.”

Palash R.

Graphic design

Pros

“Yoast SEO is a great plugin to manage your WordPress website, give many tools like sitemap generator and JSON schema witch really help for exposure on search engines.”

Carly P.

Accounts Administrator

“It helps on optimizing the the content on every page as it gives me steps that are easy to follow and understand.”

Carly P.

Accounts Administrator

“I have used Yoast SEO plugin for my Wordpress blog website and it has been very useful.”

Swagat G.

Founder and CEO

Cons

“The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund.”

Devinda D.

Digital Marketing Consultant

“I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final.”

Suzanne C.

Small Business Owner

“Automatic trial conversion can lead to unexpected charges if you are not monitoring renewal dates closely.”

Devinda D.

Digital Marketing Consultant

Cons

“Can be too picky, doesn’t always match real results, nags you a lot, premium features pushed too hard”

Kyshira S.

Digital Content Creator

“My only concern is its high premium price. When I write 10000 words article, number of focus keywords can go up to 15 to 18 which can be over optimized by google algorithm.”