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Moz Pro vs Google Analytics 360 Comparison (2026)

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Good recommendations?

Moz Pro

Google Analytics 360

Overview

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

350

204

116

Value for money

Ease of use

Features

Customer support

68%

would recommend this app

4.7

8.1K

5.8K

1.9K

253

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

Pros

“I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools.”

Sean C.

Marketer

“What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google.”

Apurva S.

SEO Executive

“Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools.”

Angus A.

Director

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”