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SmugMug Logo

Digital asset management software for photographers

Table of Contents

SmugMug - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

SmugMug overview

What is SmugMug?

SmugMug is a cloud-based software designed to help freelancers, professional photographers, and studios upload, store, share and sell images. The platform includes white-labeling capabilities, which let users create personalized digital stores and websites with logos, theme, font, colors, and shopping carts to provide custom printing, gift wrapping, and other services to customers.

Photographers can use SmugMug to design portfolios using a drag-and-drop editor, synchronize data through Adobe Lightroom plugin, and upload images and videos from mobile devices or cloud storage. It offers a host of features such as domain hosting, SEO tools, configurable HTML and CSS, bulk uploading, sorting, pricing management, automated backups, payments processing, and more. Administrators can also add watermarks to images and ensure secure access to galleries, folders, or web pages using passwords.

SmugMug allows professionals to run marketing campaigns and generate custom coupons for promotion. Managers can gain insights into site performance and behavior of visitors using statistics and analytics. It also supports integration with various third-party applications like Facebook Pixel, Dropbox, Twitter, and more.

Starting price

7per feature /
per month

Alternatives

with better value for money

SmugMug’s user interface

Ease of use rating:

SmugMug reviews

Overall rating

3.5

/5

11

Positive reviews

55

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6.12/10
Rating distribution

5

4

3

2

1

3

3

3

0

2

Pros
“I do think that it's best suited for photographers and families trying to organize their digital photos, and would absolutely recommend it to fellow photographers.”
SA

Samantha A.

Digital Content Strategist

“It is a brilliant platform to show and share my images with family as well as with clients. The IOS auto upload is brilliant for backing up iPhone photos and it does this automatically.”

Verified reviewer

Anonymity request

“I love that SmugMug offers unlimited storage for photos and videos on all plans, not just the higher end more expensive plans and it has lots of customizable gallery options.”
CL

Caitlin L.

Website Owner

Cons
“SmugMug setting said NO DOWNLOADS and all my clients walked away with their files and were printing on their own, lost a lot of income.”
AE

ADRIENNE E.

owner

“My First Software Review: Broken Hearted and Angry.”
DR

Devon R.

Manager

“After purchasing a $30 a month plan, you expect not to pay anything more. But after I spent days preparing my website, I realized I still have to pay 15% per each transaction.”

Verified reviewer

Anonymity request

Who uses SmugMug?

Based on 11 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Photography
Design
Education Management
Internet
Others

Use cases

Digital Asset Management

SmugMug's key features

Most critical features, based on insights from SmugMug users:

Asset library
Customizable branding
Drag & drop
Access controls/permissions
Customizable templates
Watermarking

All SmugMug features

Features rating:

Asset categorization
Asset sharing
Image library
User management
API
File conversion
Metadata management
Reporting/Analytics
Workflow management

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SmugMug pricing

Value for money rating:

Starting from

7

Per month

Per Feature

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about SmugMug price and value

Value for money rating:

To see what individual users think of SmugMug's price and value, check out the review snippets below.

“I do think that it's best suited for photographers and families trying to organize their digital photos, and would absolutely recommend it to fellow photographers.”
SA

Samantha A.

Digital Content Strategist

“It is a brilliant platform to show and share my images with family as well as with clients. The IOS auto upload is brilliant for backing up iPhone photos and it does this automatically.”

Verified reviewer

Anonymity request

SmugMug support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
FAQs/Forum
Phone Support

Training options

Videos

SmugMug FAQs

Q. What type of pricing plans does SmugMug offer?

SmugMug has the following pricing plans:
Starting from: $7.00/month
Pricing model: Subscription
Free Trial: Available

These products have better value for money


Q. Who are the typical users of SmugMug?

SmugMug has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does SmugMug support?

SmugMug supports the following languages:
English


Q. Does SmugMug support mobile devices?

SmugMug supports the following devices:
Android, iPad, iPhone


Q. Does SmugMug offer an API?

Yes, SmugMug has an API available for use.


Q. What other apps does SmugMug integrate with?

SmugMug integrates with the following applications:
Dropbox Business, Twitter/X, Google Calendar


Q. What level of support does SmugMug offer?

SmugMug offers the following support options:
Knowledge Base, Email/Help Desk, FAQs/Forum, Phone Support

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