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YouGov Surveys: Self-serve Logo

Survey platform delivering real-world insights.

Table of Contents

YouGov Surveys: Self-serve - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

YouGov Surveys: Self-serve overview

What is YouGov Surveys: Self-serve?

The YouGov Surveys: Self-serve platform gives brands the ability to create and distribute surveys with ease. Build and launch surveys in minutes with precise audience targeting, ensuring accurate, real-world insights from YouGov’s highly engaged panel.

Customize surveys with multiple-choice, drop-downs, images and reveal codes to capture the most relevant responses. There are no limits on audience size, allowing you to reach the right people – at scale or within niche groups. Results are available in as little as one hour, so you can make faster, data-driven decisions, powered by real people.

Key benefits of using YouGov Surveys: Self-serve

Reach real people, fast - Whether you're targeting the general population or niche segments, YouGov’s highly engaged, globally representative panel ensures you get responses from the right audience - quickly and reliably.

Accurate insights in real-time - Make data-driven decisions with confidence by accessing insights in as little as one hour. With your platform you can react to market changes, validate ideas, and track sentiment as it happens.

Customizable survey options - Design surveys that fit your needs with multiple-choice, dropdowns, images, reveal codes, and more. Capture the insights that matter most.

Seamless self-serve experience - launch surveys effortlessly with an intuitive, user-friendly platform designed for speed and ease. No complex setup required- just create, distribute, and get instant insights.

Reliable, high-quality data - YouGov’s methodologies ensure clean, unbiased, and accurate data. Our surveys are backed by industry-leading panel verification and fraud prevention, giving you insights you can trust to reflect reality.

Cost-effective, scalable research - No need for expensive, time-consuming research projects. YouGov Surveys: Self-Serve gives you direct access to high-quality data at an affordable price, so you can scale your research as your business grows.

Starting price

1.5usage based

Alternatives

with better value for money

YouGov Surveys: Self-serve’s user interface

Ease of use rating:

YouGov Surveys: Self-serve reviews

Overall rating

4.2

/5

36

Positive reviews

75

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.52/10
Rating distribution

5

4

3

2

1

21

6

6

0

3

Pros
“Is a good research site, where I use it for a long time, I love its easy language and layout. Super indicate for those who want to work answering surveys.”

Verified reviewer

Anonymity request

“I loved knowing that rewards where at my finger tips and under my control easy as answering some questions.”
BH

Blair H.

Fluffer

“I like the seriousness of the company, at the end of every survey they show you a summary of all the points you have earned. The surveys are usually fast, clear and technically stable.”
RD

Rossella D.

teacher

Cons
“Very bad, knowlingly they will not allot surveys.”
VS

VK S.

survey

“I hate how long it takes to get payouts. It's low paying for each poll.”
SF

Susanne F.

Server

“Sometimes I completed a whole survey and get to the end and don’t receive any incentive for my time. It’s very frustrating but on the back end, I understand that glitches happen.”
CS

Carissa S.

Assistant

Who uses YouGov Surveys: Self-serve?

Based on 36 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Consumer Goods
Consumer Services
Hospitality
Computer Software
Others

Use cases

Survey
Audience Response
Polling
Market Research
Data Analysis

YouGov Surveys: Self-serve's key features

Most critical features, based on insights from YouGov Surveys: Self-serve users:

Reporting/Analytics
Data import/export
Survey builder
Customizable questions
Data analysis tools
Skip logic

All YouGov Surveys: Self-serve features

Features rating:

Panel management
Performance metrics
Multiple question types
Multi-Channel distribution
Live results sharing
Engagement tracking
Data visualization
Data discovery
Dashboard
Customizable fields
Surveys & feedback
Survey/Poll management
Reporting & statistics
Statistical analysis
Self-service analytics
Pulse surveys
Question branching
Customizable templates
Question library
Q&A management
Search/Filter
Real-Time data
Presentation tools
Support audio/images/video
Predictive analytics
PowerPoint Integration
Real-Time reporting
Third-Party integrations
Trend analysis
Activity dashboard
Ad hoc Analysis
Ad hoc reporting
Anonymous feedback
API
Charting
Commenting/Notes
Customer segmentation
Customizable branding
Customizable reports
Dashboard creation
Data extraction
Drag & drop
Email Distribution
Email reminders
Feedback management
Mobile survey
Monitoring
Online polling

YouGov Surveys: Self-serve alternatives

YouGov Surveys: Self-serve logo

Starting from

1.5

One-time payment

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
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Starting from

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No pricing info

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Giftbit logo
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Free

Free trial
Free version
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visit website

Starting from

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No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

YouGov Surveys: Self-serve pricing

Value for money rating:

Starting from

1.5

One-time payment

Usage Based

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about YouGov Surveys: Self-serve price and value

Value for money rating:

To see what individual users think of YouGov Surveys: Self-serve's price and value, check out the review snippets below.

“Is a good research site, where I use it for a long time, I love its easy language and layout. Super indicate for those who want to work answering surveys.”

Verified reviewer

Anonymity request

“I loved knowing that rewards where at my finger tips and under my control easy as answering some questions.”
BH

Blair H.

Fluffer

YouGov Surveys: Self-serve support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Email/Help Desk
FAQs/Forum
24/7 (Live rep)
Knowledge Base

Training options

Live Online
In Person
Webinars
Documentation
Videos

YouGov Surveys: Self-serve FAQs

Q. What type of pricing plans does YouGov Surveys: Self-serve offer?

YouGov Surveys: Self-serve has the following pricing plans:
Starting from: $1.50
Pricing model: One Time License
Free Trial: Available

These products have better value for money


Q. Who are the typical users of YouGov Surveys: Self-serve?

YouGov Surveys: Self-serve has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does YouGov Surveys: Self-serve support?

YouGov Surveys: Self-serve supports the following languages:
English


Q. Does YouGov Surveys: Self-serve offer an API?

No, YouGov Surveys: Self-serve does not have an API available.


Q. What level of support does YouGov Surveys: Self-serve offer?

YouGov Surveys: Self-serve offers the following support options:
Chat, Email/Help Desk, FAQs/Forum, 24/7 (Live rep), Knowledge Base

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