Topic Pricing, Features, Reviews & Alternatives

Topic

SEO tool for content marketing and optimization

5.0/5 (19 reviews)

Topic overview

What is Topic?

Topic is a content optimization software that helps businesses in education, media, consumer services, and other industries, strategize and plan content creation processes to ensure higher SEO ranking across the web. The artificial intelligence (AI)-based tools enable writers to identify missing elements and monitor average click through rates (CTR).

Topic allows staff members to automatically receive customers’ frequently asked questions and generate content outline suggestions based on specific keywords. The competitive analysis tool enables employees to compare the quality of their content with competitor brands. Content developers can use the outliner builder to receive recommended word counts, required keyword volume, and content topics to rank higher in search results. It also provides a built-in source finder, which enables users to identify and link created content to reputable articles across the web.

Topic uses natural language processing (NLP) technology to provide country-specific analysis of top performing content on search engines based on specific subjects or semantically related topics. It also provides a Google Docs extension and internal share functionality, which allows team members to collaborate on projects and tasks.
usetopic.com

Pricing

Starting from
$50/month
Pricing options
Subscription
Value for money
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Devices

Business size

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Topic screenshot: Topic dashboardTopic screenshot: Topic outline builderTopic screenshot: Topic topics outlineTopic screenshot: Topic content grading
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Topic user reviews

Excellent
19

Very good
0
Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.9
  5.0
  5.0
  5.0
Bimal Kartheek R.

Excellent SEO Tool - would recommend to any content team

Used daily for 6-12 months
Reviewed 2020-03-28
Review Source: Capterra

Being in charge of a content marketing program at growing startup, it was a huge challenge to for me to scalably create SEO-friendly outlines for our writers. Using Topic helped us bring our research time down from hours to minutes, and in doing so we've been able to not only improve the ranking of our content, but also create more of it. We've also been able to take our existing content library and optimize it using Topic, which has definitively shown us that using the product drives more clicks to our posts. It's been a real lifesaver, and it's the first tool I recommend to content teams producing SEO-focused content.

Pros
There are a lot of useful things about Topic, but the biggest that comes to mind is the the quality of the secondary keywords that it gives me. There are a lot of content optimization tools out there, and I've tried many of them. For me, Topic has been the one that gives me keyword suggestions that actually make an impact on our content's ranking. In addition, the founders are very open to sharing their SEO knowledge. They have been a valuable resource for us as we've integrated the tool with our entire team.

Cons
The only issue I've faced is the length of time it takes to create a content brief. I'm often creating so many of them that I have to wait for a bit. But otherwise my experience has been excellent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

My favorite content tool

Used daily for less than 6 months
Reviewed 2020-07-07
Review Source: Capterra

Our agency was looking for a solution to help scale content creation for our clients and we chose Topic because it looked like the right tool for the job. I found that unlike other SEO tools, Topic actually helps scale our productivity. Most SEO tools do the same thing. They let you look up the keywords, see what you are ranking for, show you pages that are broken, but none of them actually help you in doing the work. With Topic all I have to do is plug in our focus keywords, and it shows me everything I need to know to move ahead in the writing process. It's been one of the better SEO tools that I've used in a long time.

Pros
What I like most about Topic is how much time it saves us. Spending less time doing research for content allows us to scale up our content creation without having to hire. We’ve saved the cost of half a full-time employee and it’s allowed us to scale our productivity as a team. Previously our team could do 5 to 6 briefs a week, but now we can do 50 to 60. That’s a ten-fold increase in productivity. It's even helped us close a deal. We recently pitched content optimization services in a meeting with a potential client. This company had written 250 blog posts but none of them were ranking. During our sales process, we created a Topic content brief and used it to show them how they can improve the article and rank higher. Seeing the brief helped them trust that we knew what we were talking about and helped close the deal.

Cons
Nothing much. The UI is occasionally buggy, but refreshing fixes it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Lisa P.

UseTopic.com to help create better content

Used daily for less than 6 months
Reviewed 2020-06-29
Review Source: Capterra

Topic has been awesome to use. It helps me create detailed outlines that cover everything my audience cares about. The end result is that I can create a better outline in less time. The content grader has been helpful as well in ensuring the freelance writers that I work with meet a standard bar of quality. Being able to share the grader via a sharable link makes it easy for me to delegate the task of grading to the writer.

Pros
Before, I would look at the top pages in Google for a given keyword and go through each one individually to do my SEO research. I used to spend about an hour to create a quality outline. With Topic, it takes me just 30 minutes. What I like best is that it cuts the time in half and the outlines come out better. It is a really useful tool for anyone who is regularly creating content. I spent some time looking into software like Topic and it's competitors. The competitors just didn't fit what I was looking for. Topic is very easy to use and just gets the job done. With other products, I felt like I was going to need to spend hours reviewing tutorials to understand how to use them. So far I've been able to optimize about 40 pieces of content this month using Topic. I could never do this much without the tool.

Cons
There really is nothing not to like, it's a great time-saving tool and I've enjoyed using it. I will have to wait to see how my search engine results perform, but I've been able to create a lot of highly valuable content using outsourcers with this tool which I'm sure will increase my traffic.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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James Y.

Happy with Topic

Used weekly for less than 6 months
Reviewed 2021-01-26
Review Source: Capterra

The team at Topic has also been quick to reply to questions and comments. So I know I can turn to them if I have issues or need help. I'm also excited to see how their content grader can improve the quality of published articles and drafts turned in by writers.

Pros
Topic has drastically cut down the amount of time we spend researching keywords and SERP results to build content briefs. Before, we would average anywhere from a half hour to hour to build a brief. Topic has sliced that in half and streamlined the whole process. They've made something potentially complex and difficult to use easy and simple to navigate. The interface is intuitive and does not require a steep learning curve.

Cons
Not many to report. The few minor issues I've encountered have already been reported to their team, and to their credit, they took the time to listen to me and attempt to address them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Topic is our go-to tool for creating SEO content.

Used daily for 6-12 months
Reviewed 2020-03-24
Review Source: Capterra

We've had a great experience working with Topic both in the results we've seen and the time its saved our writers. Creating content is a time consuming and expensive endeavor with inconsistent results, especially when you are in a competitive industry like ours. Topic has helped us make the most of our team's resources by making sure each piece of content we produce is SEO-friendly and matches what our audience is looking for.

Pros
My favorite thing about the software is that it works. When comparing posts where we've used it and haven't used it, we've seen noticeable positive differences in organic search traffic. And because it's so easy to use, we've been able to seamlessly integrate it into how we create content. Before, we had to do time-consuming research to make sure we were identifying search intent and the right subtopics to cover, but now it's as easy as going into the platform and creating a content report. In addition, their founders have been helpful and easy to reach when I've had questions.

Cons
For the most part, there hasn't been anything that we don't like about the platform. We make sure every post we publish is optimized with Topic. Looking forward to seeing how the product develops from here!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Topic pricing

Starting from
$50/month
Pricing options
Subscription
View Pricing Plans

Topic is available across 4 pricing plans, outlined below.
5 content briefs: $50/month
12 content briefs: $100/month
25 content briefs: $200/month
50 content briefs: $300/month
100 content briefs: $500/month
Please contact Topic directly for 100+ briefs.

Topic features

Content Management
Data Import/Export
Engagement Analytics
Performance Metrics
Reporting & Statistics
Reporting/Analytics

API (676 other apps)
Activity Dashboard (536 other apps)
Alerts/Notifications (408 other apps)
Analytics/ROI Tracking (385 other apps)
Campaign Analytics (429 other apps)
Campaign Management (690 other apps)
Contact Management (381 other apps)
Customizable Branding (417 other apps)
Customizable Templates (440 other apps)
Multi-Channel Marketing (395 other apps)
Search/Filter (434 other apps)
Social Media Integration (394 other apps)
Template Management (415 other apps)
Third Party Integrations (514 other apps)

Additional information for Topic

Key features of Topic

  • Competitor Analysis
  • Keyword Research Tools
View All Features