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Trustpilot vs InAppStory Comparison (2026)

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Good recommendations?

Trustpilot logo

Trustpilot

InAppStory logo

InAppStory

Overview

A customer review management tool that brings businesses and consumers together through reviews.

With tools like stories, mini-games, in-app messaging, and personalized content, we help businesses connect with their users.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

299

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

399

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

1.2K

5

4

3

2

1

789

300

57

14

47

  • Value for money
  • Ease of use
  • Features
  • Customer support
74%
would recommend this app

5.0

29

5

4

3

2

1

29

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

“Dispute processes can be time‑consuming, and many advanced features—such as deeper analytics and customization—are tied to paid plans. Despite this, Trustpilot remains a strong and widely recognized review platform, especially useful for businesses focused on credibility, visibility, and customer trust.”
RS

Radha S.

Legal Assistant

“What I liked least about Trustpilot was the limited control businesses have over negative or misleading reviews. While transparency is important, disputing or removing reviews that appear inaccurate or unfair can be challenging and time‑consuming.”
RS

Radha S.

Legal Assistant

“No control over our brand's reviews, prioritizes brand reviews rather than product reviews, can't group reviews to populate on one product page which was important for our business as we have lots of different prints available in the same product but they are all different skus and not variants.”
CM

Cameron M.

Graphic Design and Ecommerce Manager

Pros

“They’re visually appealing, interactive, and much more engaging than traditional banners or emails.”
Verified reviewer profile picture

Denis K.

CMO

“The integration of Stories in our app has significantly boosted our loyal users' motivation to engage with the app more frequently.”
SB

Sanja B.

Head of CRM

“First of all, we decided to integrate stories to increase sales, as well as for convenience and benefit for users (to show what new features we implement, to collect feedback, let them play quizzes).”
Verified reviewer profile picture

Ekaterina D.

Head of CRM

Cons

“The learning curve is steep during initial setup, and some advanced features are a bit tricky to configure correctly for small teams.”
KM

Karen M.

Managing Editor

“My profile showed 4.3. And now Trustpilot has deleted 6 reviews from my customers.”
SL

Stefanos L.

CEO

“Reviews export wasn't in UTF-8 so any characters outside English alphabet were substituted which was a nightmare when re-uploading to our new platform when we migrated away.”
SL

Suzanne L.

Head of CRM

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review21 days ago
  • Vendor responds to reviews
  • Last review9 months ago

Key features

  • Total features48
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Anonymous Feedback
  • Campaign Management
  • Complaint Monitoring
  • Content Management
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Visualization
  • Drag & Drop
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • Knowledge Management
  • Mobile Access
  • Mobile Survey
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Language
  • Negative Feedback Management
  • Performance Metrics
  • Predictive Analytics
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • Review Notification
  • Review Request
  • SEO Management
  • Sentiment Analysis
  • Social Media Integration
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Text Analysis
  • Text Fields
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • Total features23
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Anonymous Feedback
  • Campaign Management
  • Complaint Monitoring
  • Content Management
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Visualization
  • Drag & Drop
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • Knowledge Management
  • Mobile Access
  • Mobile Survey
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Language
  • Negative Feedback Management
  • Performance Metrics
  • Predictive Analytics
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • Review Notification
  • Review Request
  • SEO Management
  • Sentiment Analysis
  • Social Media Integration
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Text Analysis
  • Text Fields
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Widgets

Integrations

  • Total integrations33
  • Adestra
  • Adobe Commerce
  • BigCommerce
  • Chattermill
  • Flowbox
  • Fresh Relevance
  • Gnatta
  • Gorgias
  • Hootsuite
  • Klaviyo
  • Lumen by Talkwalker
  • Meta for Business
  • Movable Ink
  • Nosto
  • OpenCart
  • PayPal
  • PinMeTo
  • PrestaShop
  • ReviewTrackers
  • Salesforce Sales Cloud
  • Segment
  • Shopify
  • Shopware
  • Slack
  • Sprinklr
  • SwiftERM
  • Twitter/X
  • Uberall
  • WooCommerce
  • Yext
  • Zapier
  • Zendesk Suite
  • eDesk
  • Total integrationsN/A
  • Adestra
  • Adobe Commerce
  • BigCommerce
  • Chattermill
  • Flowbox
  • Fresh Relevance
  • Gnatta
  • Gorgias
  • Hootsuite
  • Klaviyo
  • Lumen by Talkwalker
  • Meta for Business
  • Movable Ink
  • Nosto
  • OpenCart
  • PayPal
  • PinMeTo
  • PrestaShop
  • ReviewTrackers
  • Salesforce Sales Cloud
  • Segment
  • Shopify
  • Shopware
  • Slack
  • Sprinklr
  • SwiftERM
  • Twitter/X
  • Uberall
  • WooCommerce
  • Yext
  • Zapier
  • Zendesk Suite
  • eDesk