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Yotpo vs Okendo Comparison

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Overview

Category Leaders

Yotpo, the leading eCommerce marketing platform, helps thousands of brands accelerate direct-to-consumer growth. Our single-platform...

Category Leaders

Okendo is a review management software designed to help businesses using Shopify handle user-generated content (UGC), post...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

29

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

19

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

357

5

4

3

2

1

244

86

18

4

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

4.9

177

5

4

3

2

1

157

15

4

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

Our personal rep has also been really great to work with. She does a wonderful job of informing us of new YotPo features and analyzing our content for areas of growth.
They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit.
I loved the ability to keep everything all in one place. It's super user friendly (although I'm still learning every day).

Pros

The amount of very positive reviews has been a boost not just to our marketing efforts but also affirms that we are doing a good job.
We had a great experience with Okendo and now that is it set up, the reviews are pouring in. Love that it doesn't take maintenance.
Overall, the customer service was really, really good. It's been only a couple of weeks so far but very happy with the product and the customer service.

Cons

Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued.
I hate when companies don't put their pricing out there in the open and make you contact them for it.
WAY too expensive and our reviews are disorganized and all over our website.

Cons

Also, an annoying issue for me, is when responding to a review, if I click away in Okendo, I lose what I typed, and that's most frustrating.
Lack of customization of the Review Submission form. Time zone difference from their Support Team and our Office causes a 1+ day delay in communication typically.
So I have to pay an extra premium just to get them to sync. I already pay you both monthly why am I paying more.
  • Vendor responds to reviews
  • Last review5 months ago
  • Vendor responds to reviews
  • Last review17 days ago

Key features

  • Total features68
  • 2-Way Messaging
  • API
  • Activity Dashboard
  • Audience Targeting
  • Automated Responses
  • Campaign Management
  • Commenting/Notes
  • Communication Management
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Tracking
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Discussions/Forums
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • Gamification
  • Group Management
  • Loyalty Cards
  • Loyalty Program
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Moderation
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Negative Feedback Management
  • Performance Metrics
  • Predictive Analytics
  • Publish Scheduling
  • ROI Tracking
  • Ratings/Reviews
  • Real-Time Monitoring
  • Referral Templates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Badge Management
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Rewards Management
  • SEO Management
  • Scheduled Messaging
  • Sentiment Analysis
  • Shortcodes
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Text Analysis
  • Text-to-Win
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • eCommerce Management
  • Total features27
  • 2-Way Messaging
  • API
  • Activity Dashboard
  • Audience Targeting
  • Automated Responses
  • Campaign Management
  • Commenting/Notes
  • Communication Management
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Tracking
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Discussions/Forums
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • Gamification
  • Group Management
  • Loyalty Cards
  • Loyalty Program
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Moderation
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Negative Feedback Management
  • Performance Metrics
  • Predictive Analytics
  • Publish Scheduling
  • ROI Tracking
  • Ratings/Reviews
  • Real-Time Monitoring
  • Referral Templates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Badge Management
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Rewards Management
  • SEO Management
  • Scheduled Messaging
  • Sentiment Analysis
  • Shortcodes
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Text Analysis
  • Text-to-Win
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • eCommerce Management

Integrations

  • Total integrations108
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations32
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

SV
AvatarImg

Stephen V.

Consumer Goods, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Yotpo logo

Yotpo

Mature But Expensive Reviews Platform

Reviewed 4 years ago

We've been able to collect a lot of reviews quickly with the tool and it's been great to be able to customize to the exact look and feel we want. But it is expensive and missing some features I would want like a review request send integration with our ESP.

Pros

The platform has a lot of mature features including some interesting AI-driven tools to display review hightlight. You can do advanced customization of the widget CSS to style it with your fonts and get it looking exactly how you want. We're collecting a good rate of reviews at around 6%.

Cons

It's very expensive relative to competitors like Okendo or Stamped — double, almost triple the price. It has a few additional features like Google Seller Ratings for Google text ads and the AI-driven highlights, but aside from that, the value is questionable compared to those options. I also don't like that I can't send review requests with our ESP, Klaviyo. I would really love the aggregate analytics on email sends by sending with one platform. It would also allow us to segment users by country or purchase easier since Klaviyo has far superior segmentation tools.

Vendor response

Hi Stephen! Thank you for taking the time to leave a review. We are constantly working on improving our product and our customer service, so we really appreciate your feedback.

AvatarImg
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Clay R.

Sporting Goods, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

Yotpo logo

Yotpo

Poor value for the $$$

Reviewed 4 years ago

Yotpo helped to automate the collection of reviews but there are plenty of other apps that do the same thing at a fraction of the price.

Pros

Yotpo is a beautiful and simple review platform with advanced features

Cons

PRICE - We started with Yotpo very early on and the product was reasonably priced for a shopify store at that time but then the price shot up to thousands of dollars/quarter. The price was only based on the fact that you use the service, not how much you use or how many referrals or reviews you get. As a small business, this simply isn't practical or sustainable. We had to switch to another product, okendo, which is much more reasonably priced and actually has more advanced features than Yotpo.

Vendor response

Hi Clay! Thank you so much for leaving the review, we really appreciate your feedback and consider it highly valuable as we continue to grow and map out our focus moving forward. As far as pricing, our pricing structure is modeled to grow with our customers, but we know that can't fit the needs of every brand. With that said, we're constantly working to adjust and make our pricing as accessible as possible while still matching the value of the product and are excited to continue to do so. Thanks again, we really appreciate you taking the time.

IR
AvatarImg

Ivan R.

Apparel & Fashion, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Yotpo logo

Yotpo

Slight Advantage, but Losing Market Advantage and Unique Features to Far Cheaper Competitors

Reviewed 5 years ago

We recently evaluated Yotpo for use on our Shopify site, but decided to go with a close competitor (Okendo) instead. We did this mainly because of cost and flexibility. Yotpo has a very opaque pricing strategy which is designed to extract the maximum possible commitment from each merchant. They don't publicly disclose pricing and actively work to obfuscate their rates. Pricing is tiered based on review volume and feature set which means even small merchants will have to spend close to five figures yearly in order to unlock the full potential of the software. There was a time when Yotpos platform may have been able to justify this, but it is borderline extortionate in 2018/2019 .

Pros

Industry best feature set, close to industry best review-generation experience, advanced social media tools etc

Cons

Hugely expensive plans with mandatory contracts, deceptive and pressure-driven pricing and sales strategy, close competitors offering much better value per $

CA
AvatarImg

Christina A.

Food & Beverages, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Okendo logo

Okendo

Solid review system choice

Reviewed 4 years ago
Pros

The overall design and interface is one of the best ones on the market

Cons

There are fewer integrations than some of the competitors like Yotpo

mc
AvatarImg

mike c.

Consumer Goods, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Okendo logo

Okendo

Simple Transfer

Reviewed 4 years ago
Pros

For the price, you cant bet Okendo. I spent thousands with Yotpo and it was a waste for a bonified email-sender!!

Cons

My one change would be able to have all the images uploaded into a drive or something. I cant even download them off the back end for use by the business. That's the whole point of getting user-generated content.

GS
AvatarImg

Gyve S.

Cosmetics, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Okendo logo

Okendo

Okendo is pretty amazing

Reviewed 5 years ago

They were fast and amazing to work with. Best of all they did the migration, technical setup and integration for us for FREE while Yotpo, well they had us do it. When I said to YotPo I was leaving their response was just "Ok", lol...Highly recommend Okendo, they are hungry for business.

Pros

It's got a clean and simple interface unlike YotPo which is complicated and all over the place. They don't charge you based on the number of emails you send which Yotpo does and that just limits the number of reviews you can get which is not what you want when starting out with reviews. We got a special offer that matched YotPo's prices and helped our reviews grow massively. They also allow you to upload photos to reviews or ask questions. Also there is a lot more flexibility to make Okendo look like it's meant to be part of your site!

Cons

There is not much room to edit the emails look/feel, they are lacking some analytics tables that Yotpo has (although they integrate with google analytics now), and they don't have "you may also" like options for their emails which yotpo has. That said overall the pros definitely outweigh these cons.

AR
AvatarImg

Verified reviewer

Consumer Electronics, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Okendo logo

Okendo

Great product and better support

Reviewed 4 years ago
Pros

Customer support with the implementation has been amazing. Has all the Features we need and is highly customizable compared to Comps like yotpo for a similar price

Cons

Good rich snippets and reviews is an additional $150/ month for manageMent

sd
AvatarImg

shannon d.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Okendo logo

Okendo

Long but great

Reviewed 6 years ago
Pros

The "feature highlight" feature, helps our customers make choices. i like that they can upload photos!

Cons

since we switched from yotpo to okendo our conversion rate on ads has plummeted, I'm not sure if it's related but it is the only thing that has changed

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Andy H.

Business Supplies and Equipment, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Okendo logo

Okendo

First Class Review App

Reviewed 4 years ago

People seem to like Okendo to leave a review, well, nobody has made any negative comments! Okendo don't bother me like Yotpo did. I've met [SENSITIVE CONTENT HIDDEN] the Okendo guy!

Pros

Very easy initial integration into Shopify

Cons

Things other than responding to reviews and question, aren't as intuitive as I would like. Also, an annoying issue for me, is when responding to a review, if I click away in Okendo, I lose what I typed, and that's most frustrating!

AR
AvatarImg

Verified reviewer

Food & Beverages, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Okendo logo

Okendo

Fantastic value, Has all the basic features you want

Reviewed 5 years ago

Start with Okendo over any other review management software. It's no risk, monthly, and it does basically everything you need it to. You can always upgrade to overpriced options later if you are missing some key features. I doubt you will though. The value is fantastic. It has made our site look so much better and add tons of social proof with the reviews and how they are displayed.

Pros

Value. I was trying to decide between Yotpo and Okendo, and read so many reviews that while Yotpo was great with lot of extra features, you don't need the extra features and support to justify the cost. I am so happy I went with Okendo. Support. The team is small but very responsive. They will help you get set up and be there in case anything needs adjustment. They helped me with some customization as well. Clean/Simple. I love the look of Okendo. The reviews are tight, clean, and very easy to adjust with CSS settings. The carousel looks great, and I have been very happy with how it makes our site look. They make it fit with the design and style of your theme.

Cons

Search feature. I would like the ability to search reviews. I have heard this feature may be coming soon. You can ask for a csv of all reviews or they can search for you until they release the new feature.

Ed
AvatarImg

Elisabeth d.

Apparel & Fashion, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Okendo logo

Okendo

Love it

Reviewed 5 years ago

Overall very happy with Okendo.

Pros

I love how easy it was to implement, love the plethora of questions we can ask our customers to get super indepth reviews. I love the image upload option for customers. And I ESPECIALLY love that the price isn't based on how many reviews we get - we switched from Yotpo because we were getting punished for increased order volume.

Cons

I wish we were able to break down the reviews in an easily digestible report for our design team. As is, they have to really drill down into the app to see reviews. Wish there was an ability to toggle reporting options with images, SKU's, etc. so that I could present to our team.

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MELANIE L.

Health, Wellness and Fitness, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Okendo logo

Okendo

Pretty good app but in order to sync with Klaviyo you have to get the $299/month plan!

Reviewed 4 years ago

I'd like to integrate with Klaviyo but I am. not at the stage that I can afford the power plan.

Pros

It's pretty easy to use and to navigate and overall works well.

Cons

You have to access it from Shopify and not from a website, so I cant get my social media manager to upload reveiws to Facebook unless i give her access to Shoipify. Unlike Yotpo, you have to manually share on FB page. The klaviyo integration is only on the $299/month power plan which is too pricey for me.

IR
AvatarImg

Ivan R.

Apparel & Fashion, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Okendo logo

Okendo

Excellent Alternative to Yotpo and Others, 90% of the functionality---10% of the price

Reviewed 6 years ago

We were a very early adopter and received excellent support and a generous trial period while setting up Okendo. Our customers love it, especially the high degree of product-specific customization and data collection. For 90% of the functionality Okendo provides, several competitors were asking for tens of thousands of dollars per year... Okendo is phenomenal deal and has an extremely polished customer facing experience.

Pros

Excellent customer service, high degree of customization and flexibility, best-in-industry customer review experience

Cons

Okendo is a younger product on the market and as such is a work in progress. There are some features which have not yet been implemented or are not yet user configurable... Okendo is aware of this and it's not a huge disadvantage---it's just something to keep in mind. I should also mention that while Okendo reviews are visible on product page search results---they do lack the agreement that Yotpo has with Google which allows your site as a whole to accumulate ratings based on product reviews.

Vendor response

Hey Ivan, thanks for the review!! We've loved working with you and Kommando. To clarify the Google agreement you mentioned; Google does source Seller Ratings from a number of 3rd party review aggregators. However, Seller Ratings (also known as 'site reviews') are distinct from product reviews. Google recently released it's own service retailers can use to collect Seller Ratings, Google Customer Reviews. It's free, effective and means retailers don't need to depend on 3rd parties for Seller Ratings. Product reviews collected with Okendo can be included in Google Shopping, Google Product Listing Ads and in Google SERPs. Thanks so much!! ¿

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Aaron Wayne L.

Health, Wellness and Fitness, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Okendo logo

Okendo

Okendo Is Everything I Ever Wanted In A Customer Review App

Reviewed 5 years ago
Pros

I've used a handful of customer review apps, (Yotpo, Feefo, Stamped, Judge.me) and Okendo is by far my favorite. It's extremely easy to use, the user experience for submitting written reviews, plus video and images, is very well-designed. I have now implemented Okendo on 2 separate ecommerce sites, and we've been able to dramatically increase our review volume solely because of Okendo. For our products, giving customers the ability to review product attributes (taste, effectiveness, etc) means our customer reviews even more helpful to prospective customers. Customizing these attributes is extremely easy. The team at Okendo is also tremendously helpful and they do everything they can to make sure we are pleased. They have been one of the best support teams I've ever worked with.

Cons

Customizing certain things isn't always easy or accessible for non-dev users. Support has been helpful for resolving most issues. Rewards could be a little more advanced and customizable.