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Yotpo vs Trustpilot Comparison

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Overview

Category Leaders

Yotpo, the leading eCommerce marketing platform, helps thousands of brands accelerate direct-to-consumer growth. Our single-platform...

Trustpilot is a customer review management platform that helps online businesses to establish a trusted brand and connect...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

29

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

259

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

357

5

4

3

2

1

244

86

18

4

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

4.5

1.1K

5

4

3

2

1

757

289

52

11

32

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Our personal rep has also been really great to work with. She does a wonderful job of informing us of new YotPo features and analyzing our content for areas of growth.
They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit.
I loved the ability to keep everything all in one place. It's super user friendly (although I'm still learning every day).

Pros

Great for looking up reviews made by real people and not just bots doing reviews. Its kind funny to write a review about a review site that does reviews.
I enjoy the ability of consumers and users to provide honest feedback, suggestions, experiences with the company and products, as well as share frustrations.
Overall it has been great, I have found some amazing software thanks to Trustpilot.

Cons

Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued.
WAY too expensive and our reviews are disorganized and all over our website.
It's very unlikely that the person will go back and write a new review since they are now no longer prompted to do a review.

Cons

Because some of the reviews about the 'fraudulent' companies in trend there, are hard to believe that it was an issue posted there as a review.
There's no option to always get in contact with the customers. When a customer posts a bad review, the only thing we could do is ask the customer for it's reference number so that we can look into it.
Customer support wasn't sure what's the problem when I'm getting error while signing up.
  • Vendor responds to reviews
  • Last review6 months ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features70
  • 2-Way Messaging
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Anonymous Feedback
  • Audience Targeting
  • Automated Responses
  • Brand Guidelines
  • Campaign Management
  • Commenting/Notes
  • Communication Management
  • Complaint Monitoring
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Data Visualization
  • Digital Asset Management
  • Discussions/Forums
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • Gamification
  • Group Management
  • Knowledge Management
  • Loyalty Cards
  • Loyalty Program
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Survey
  • Moderation
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Negative Feedback Management
  • Performance Metrics
  • Predictive Analytics
  • Publish Scheduling
  • ROI Tracking
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Templates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Rewards Management
  • SEO Management
  • Scheduled Messaging
  • Sentiment Analysis
  • Shortcodes
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Text Analysis
  • Text Fields
  • Text-to-Win
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • eCommerce Management
  • Total features49
  • 2-Way Messaging
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Anonymous Feedback
  • Audience Targeting
  • Automated Responses
  • Brand Guidelines
  • Campaign Management
  • Commenting/Notes
  • Communication Management
  • Complaint Monitoring
  • Contact Management
  • Content Creation
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Data Visualization
  • Digital Asset Management
  • Discussions/Forums
  • Email Reminders
  • Engagement Tracking
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • Gamification
  • Group Management
  • Knowledge Management
  • Loyalty Cards
  • Loyalty Program
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Survey
  • Moderation
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Negative Feedback Management
  • Performance Metrics
  • Predictive Analytics
  • Publish Scheduling
  • ROI Tracking
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Templates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Rewards Management
  • SEO Management
  • Scheduled Messaging
  • Sentiment Analysis
  • Shortcodes
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Text Analysis
  • Text Fields
  • Text-to-Win
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • eCommerce Management

Integrations

  • Total integrations108
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations99
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

HR
AvatarImg

Harshit R.

Internet, 501-1,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Yotpo logo

Yotpo

Great product for large enterprises

Reviewed 3 years ago

Pretty smooth, very nice account managers and prompt customer support.

Pros

Good sentiment analysis feature with industry benchmarks, does the job of review collection and monitoring pretty well. Also good IG push feature.

Cons

Less options for 3P review push on websites such as Trustpilot and Sitejabber, Slightly complicated automated review setup

Vendor response

Thank you for taking the time to share your review. We are constantly working on improving our product and features, and your feedback is incredibly valuable to us.

JA
AvatarImg

Jo-Ann N.

Retail, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Yotpo logo

Yotpo

Great tool for SME's to manage website reviews

Reviewed 6 months ago

I love this review app. I have used others and this one is better and cheaper than those I've tried. It's so easy to set it all up and massively important for social proof.

Pros

So easy to set up automations with Shopify so that each time a customer makes a pruchase they are automatically sent a review request after a certain period

Cons

Can be a bit slow, and the inability to import reviews from other marketplaces and websites (i.e. Etsy, Google, Amazon, Trustpilot) automatically makes it a slow manual process - through which you can only upload product (not site) reviews.