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Trustpilot vs Okendo Comparison (2026)

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Good recommendations?

Trustpilot

Okendo

Overview

A customer review management tool that brings businesses and consumers together through reviews.

Okendo helps Shopify brands turn shoppers into Superfans with Reviews, Loyalty, Referrals, Quizzes, and Surveys.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

299

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

1.2K

789

300

Value for money

Ease of use

Features

Customer support

74%

would recommend this app

4.9

241

214

Value for money

Ease of use

Features

Customer support

89%

would recommend this app

Pros

“Dispute processes can be time‑consuming, and many advanced features—such as deeper analytics and customization—are tied to paid plans. Despite this, Trustpilot remains a strong and widely recognized review platform, especially useful for businesses focused on credibility, visibility, and customer trust.”

Radha S.

Legal Assistant

“No control over our brand's reviews, prioritizes brand reviews rather than product reviews, can't group reviews to populate on one product page which was important for our business as we have lots of different prints available in the same product but they are all different skus and not variants.”

Cameron M.

Graphic Design and Ecommerce Manager

“What I liked least about Trustpilot was the limited control businesses have over negative or misleading reviews. While transparency is important, disputing or removing reviews that appear inaccurate or unfair can be challenging and time‑consuming.”

Radha S.

Legal Assistant

Pros

“The platform gives us a good foundation for managing customer loyalty and referrals, while the Okendo team has been very helpful in understanding our requirements and suggesting ways to improve participation and revenue from the programs.”

Saurabh K.

Shopify Solutions Manager

“The platform has helped us manage our loyalty and customer referral programs across multiple Shopify stores, and the support we receive from the account and product teams has been a major advantage.”

Saurabh K.

Shopify Solutions Manager

“We currently use Okendo across 12 Shopify stores for our loyalty/rewards and referral programs, and the commercial value we receive for the setup has been excellent.”

Saurabh K.

Shopify Solutions Manager

Cons

“The learning curve is steep during initial setup, and some advanced features are a bit tricky to configure correctly for small teams.”

Karen M.

Managing Editor

“My profile showed 4.3. And now Trustpilot has deleted 6 reviews from my customers.”

Stefanos L.

CEO

“Reviews export wasn't in UTF-8 so any characters outside English alphabet were substituted which was a nightmare when re-uploading to our new platform when we migrated away.”

Suzanne L.

Head of CRM

Cons

“Review syndication can sometimes be a little inconsistent, and not every review makes it over to other platforms.”

Lindsay O.

eCommerce Manager

“The backend UI has a learning curve and some reporting features feel underdeveloped compared to what you'd want for deeper review analytics.”

Darren Y.

Sr. Digital Marketing Manager

“However, I find the installation process challenging due to the coding required, which does not align with my non-technical background.”

Kayla B.

Owner