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ZoomInfo Sales vs Lusha Comparison (2026)

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Good recommendations?

ZoomInfo Sales

Lusha

Overview

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

Lusha is a cloud-based B2B sales intelligence platform offering verified contact data, real-time buying signals, and AI-driven.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

49.9

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.1

322

156

Value for money

Ease of use

Features

Customer support

65%

would recommend this app

4.0

398

160

142

Value for money

Ease of use

Features

Customer support

64%

would recommend this app

Pros

“The contact database is extensive, and the filters helped us build targeted lead lists quickly, saving time compared to researching companies manually.”

Bill L.

Vice President of Sales and Operations

“ZoomInfo makes it super simple for us to enrich our CRM account and contact data, and helps us prioritize our accounts based on key information”

Matt K.

RevOps Manager

“As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs.”

Eric L.

Sr. Solutions Engineer

Pros

“Lusha's LinkedIn integration is a highlight, the Chrome extension captures leads directly from profiles, making it a smooth and efficient addition to any sales process.”

Nurudeen O.

Business Outreach Analyst

“Using both the contact and company features, we are able to create a fine tuned campaign and pull contact information directly from Lusha into our outreach program.”

Nolan W.

Head of Sales

“Good for lead gen and outbound sequences but also quite buggy and not optimised enough as well it could add some ai agents or something that can maximise the systems abilities.”

Eric N.

Business Development Manager

Cons

“ZoomInfo is a mediocre prospecting tool that has built a set of tools around the core need of having relevant, accurate contact data. And in those tools are hits and misses of all sorts. ”

Shawn S.

Business Relations

“I find mobile numbers can be incorrect, and there are a lot of privacy concerns from individuals when I reach out using the information ZoomInfo has collected.”

Marissa W.

Senior Account Executive

“Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome.”

george s.

Director

Cons

“We had multiple meetings with their data team and their Customer Success Manager to try to find a solution where we requested that they deliver on their promises, but all that we got was no direct answers and parroted: "Lusha is continuously striving to improve the data it provides, and our accuracy is 80% which is the industry standard." And when I point out that the coverage is 10% so their accuracy doesn't mean much, we just get blank stares and a silent meeting.”

Marko K.

Business Development Representative

“This company Steal data like personal phone numbers and then strangers call you at all hours. When you put in a GDPR right to be forgotten request - which I have several times, they just re-steal your data and sell it again.”

Ronan O.

CEO

“After reaching out via email regarding an account issue, I received no response, which is frustrating, especially when you're relying on the tool for active prospecting.”

Nurudeen O.

Business Outreach Analyst