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Marketing Analytics Software - Page 13

Last updated: August 2026

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484 software options

Zoho Marketing Automation logo

Multichannel marketing automation, simplified

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Access real-time dashboards and detailed reports to track campaign performance, audience behavior, and ROI. Make informed decisions with insights that show what’s working and where to optimize.

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Audiense logo

Consumer segmentation and cultural insights at the core

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Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.

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Lumen by Talkwalker logo

A social listening, analytics & influencer management tool

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Lumen by Talkwalker is a cloud-based social media and analytics platform, which assists businesses with social listening and influencer marketing. Key features include team communications, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.

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Demandbase One logo

Demandbase One™ | Go-to-Market Platform

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The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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Claravine logo

Take the drama out of your marketing data

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Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences.

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Freshmarketer logo

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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Oracle Data Management Platform logo

Data management platform for marketing

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Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences.

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Oncrawl logo

Cloud-based technical SEO data platform

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Oncrawl is a cloud-based technical SEO data platform for analyzing competitive websites. It collects and processes technical SEO data for large, complex sites to support digital strategy and search engine visibility.

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Wope logo

Cloud-based search engine optimization (SEO) platform

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Wope is an AI-enabled search engine optimization (SEO) and content platform that helps businesses create content optimized with keywords that rank, get search traffic, perform competitor analysis, spot issues, and more.

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Tealium Customer Data Hub logo

Customer Data Hub

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Tealium helps brand marketers fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points

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Trackier logo

Real-time performance and affiliate marketing platform

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Trackier is a cloud-based performance marketing solution that helps marketing agencies manage campaigns, track affiliate sales, and optimize customer conversions. Key features include white-labeling, click tracking, traffic segments, geotargeting, real-time data, and reporting.

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Oktopost logo

We make it measurable

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Oktopost improves marketing analytics by automatically adding UTM codes to all social media posts. Marketers are able to realize the value of social media.

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InsideView logo

The Leader in Sales Intelligence and Social Selling

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InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights. It integrates natively with leading CRM systems including Microsoft Dynamics CRM, Salesforce, NetSuite, Oracle, Siebel, SugarCRM, SalesLogix and SAP CRM.

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Lumar logo

Website intelligence platform

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Lumar is a website intelligence platform that helps marketers, digital agencies, and businesses analyze, monitor, benchmark, and monitor technical performance for multiple web pages. Administrators can use QA tests and trend-tracking capabilities to mitigate risks and protect organic traffic.

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Ortto logo

Build journeys that drive revenue.

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Your customer data, marketing automation & analytics, together.

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Wigzo logo

Hyper Ecommerce growth with performance marketing automation

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Wigzo is a no-code customer data platform with smart marketing automation capabilities for e-commerce growth. Its powerful automation workflows deliver performance-driven personalization across all channels and help retain more customers with better CLTV.

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Solitics logo

Personalised, real-time journeys for fintech and iGaming.

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Solitics is an AI-powered engagement platform for iGaming, trading, fintech and banking. Launch real-time, hyper-personalised journeys using all your data. Respond to user behaviour in 1.8 seconds. Go live in 45 days. One platform. Full control. Real-time results.

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Inflead logo

Make the difference, lead the influence

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The ultimate ecosystem for data-driven influencer marketing, allowing you to optimize every step of your strategy and maximize results.

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Spotler Activate logo

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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CAKE logo

Performance Marketing Software

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CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing.

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Profitero+ logo

Accelerate your eCommerce sales

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Profitero+ is an actionable eCommerce insights platform to power sales.

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Xnurta logo

Your continuous AI teammate for retail media execution.

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Turn fragmented retail data into automated growth. Xnurta unifies Amazon, Walmart, and Criteo metrics, using a conversational AI Insight Agent to diagnose performance drops in real time and deliver actionable, human-readable strategic recommendations instantly.

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SalesSeek logo

Visual Sales CRM system & Powerful Data Management software.

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With the SalesSeek Marketing Dashboard, you can track leads from marketing campaigns through the sales process and simultaneously calculate ROI.

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HockeyStack logo

SaaS web analytics and attribution platform

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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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Kapost logo

Unlock the ROI of your marketing content.

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Upland Kaposts helps B2B marketing, sales enablement, product, and customer success teams manage the full content lifecycle so they can support the buyer journey from awareness to loyalty. Collaborate on content and campaigns, distribute across channels, and reach your audience wherever they are.

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