Synerise puts a lot of effort to build Customer Data Platform with advanced features and best UI/UX experience for users and marketers. Enterprices can define advanced rules and groups with required access rights. Dynamic content campaigns may be subject to an approval process prior to implementation. Whole solution allows people to work on the same tool, and allows you to control and manage campaigns for even large companies.
Pros
Synerise platform has features which are avaliable in many separate marketing cloud solutions.
Easy to build customer identification and integration with current data in other systems is most of the powerfull solutions I know. In Synerise I can build effective omnichannel real-time analytics, custom dashboards, real time campaigns for every possible channel and media, use A/B/X testing to choose best communication. Every collected data can be stored in Terrarium data storage very effectively, thanks to this you can use at low costs large volumes of data.
Cons
Every product can be improved and has some inconveniences. However, it is very important to listen to customer feedback and quickly fix malfunctions and improve good solutions. Synerise team is always close to every customers to improve product.
Rating breakdown
Likelihood to recommend: 10/10
Synerise offers a variety of flexible pricing models that accommodate the growth dynamics of each client’s business. The costs are based on the number of interactions, or Data Points (DPs) of the client’s systems with the platform. Each Data Point represents an event registered by the platform e.g. a page visit, a recommendation shown, a pop-up, a transaction, emails sent, web-pushes etc.
Synerise offers three pricing and billing models:
Pay-As-You-Go: based on consumption measured by DPs in any corresponding period (a month/quarter)
Revenue-Sharing: the fee is a percentage-based honorarium and linked to the uplift in revenue resulting from the deployment of the platform features and functionalities.
Flat Fee: for enterprise clients who opt for a “fully-fledged“, on-premise, or private cloud installation.
Please Contact Synerise for more information.
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