TOP PRODUCER vs TotalBrokerage

CINC

BoldTrail

Sell.Do

CINC is a tool that generates and converts leads using a real estate agent’s existing database, but it also has the means to capture new leads via paid social and search ads. Using lead scoring and lead routing techniques, it connects leads with agents to boost ROI via call, text, email, or an app.

Ranked #1 by 250K Agents, BoldTrail is a complete real estate platform built for MODERN BROKERAGES and teams looking to automate and grow their business.

BoldTrail saves 35% on tech costs, enhancing brand recognition, and guarantee agent success.

Sell.Do is a leading real estate CRM software that provides end-to-end sales and marketing automation solutions.

Real estate specific CRM software that contains lead generation, follow-up prompts, AI-powered farming, drip campaigns and more.

Activity Tracking

Alerts/Notifications

Appointment Management

Appointment Scheduling

Automatic Adjustments

Calendar Management

Calendar/Reminder System

Calendar Sync

Campaign Management

Client Management

Client/Property Matching

Commission Management

Communication Management

Contact Database

Contact Management

Critical Date Alerts

CRM Integration

Customer Database

Customizable Branding

Customizable Fields

Customizable Templates

Data Import/Export

Data Synchronization

Deal Management

Document Management

Drag & Drop

Drip Campaigns

Email Management

Email Marketing

Email Templates

Email Tracking

For Real Estate

For Real Estate Agencies

Interaction Tracking

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Listing Management

Market Charts

Marketing Automation

Mobile Alerts

Pipeline Management

Price Forecasting

Property Management

Real-Time Notifications

Referral Tracking

Reminders

Reporting/Analytics

Reporting & Statistics

ROI Tracking

Sales Pipeline Management

Search/Filter

Segmentation

Social Media Integration

Status Tracking

Tagging

Task Management

Template Management

Third-Party Integrations

Transaction History

Transaction Management

Web-based Deployment

Website Management

Workflow Management

By industry, TOP PRODUCER reviewers are most commonly professionals in real estate (99%). The most frequent use case cited by reviewers is real estate CRM (78%).

Users and use cases

Some users say they find TOP PRODUCER cost-effective and helpful for their needs, and some reviewers appreciate its affordability. However, many reviewers report rising prices, mandatory annual payments, and frustrating billing practices make it less attractive.

Value for money

The TOP PRODUCER integration most frequently cited by reviewers is Gmail, an email management product rated 4.6 out of 5 for its integration with TOP PRODUCER.

Integrations

TOP PRODUCER is a real estate CRM program with key features that include a contact database, contact management, and more.

TOP PRODUCER

Web-based

monday.com

BoomTown

Lofty

Pro + Leads

Pro + Farming

Pro Teams 5

Pro Teams 10

Difficult and restrictive cancellation process

Agent

High cost and you can't really try the software until you have paid a lot of money and then you can't cancel

100% of reviewers feel negative about Cancellation. Users consistently report significant challenges when trying to cancel their subscriptions, including being locked into long-term contracts without clear disclosure and facing unexpected cancellation fees. Reviewers say the company continues to bill them after cancellation requests and often refuses refunds for unused periods. Some users indicate that the process requires multiple calls, extended hold times, and persistent follow-up, making it time-consuming and frustrating. They feel the cancellation policies are unfair and not transparent, leading to a negative overall experience.

High and increasing costs

Broker

They make you pay for the entire year if the CRM is not feasible for you.

69% of reviewers feel negative about Pricing. Users report frustration with frequent price increases and describe the software as expensive, especially given the perceived reduction in features and value over time. Reviewers indicate dissatisfaction with being required to pay for a full year upfront or being locked into long-term contracts, even if the platform does not meet their needs. Some users say the cost is prohibitive for smaller businesses, and they feel the billing practices are inflexible and not customer-friendly. They mention that add-ons and premium features further increase the overall expense.

Outdated and unreliable email tools

68% of reviewers feel negative about Email. Users report ongoing issues with email integration, frequent errors, and an outdated interface that lacks modern features. Reviewers indicate frustration with problems like missing or lost email templates, inability to track incoming emails, and poor formatting of email campaigns. Some users say mass email functions are unreliable, and syncing contacts from email accounts is inconsistent. They mention that the lack of updates and limited customization options for email marketing make it difficult to communicate effectively with clients through the platform.

Slow and unhelpful support

managing Broker

Top producer 8i seems to have lost much of it functionality and it seems that online customer support is not very good

Realtor

Customer support was kind and nice.   But they really had no clue how to help solve my issues.  

42% of reviewers feel negative about Customer Support. Reviewers frequently mention slow response times, sometimes waiting days for assistance, and express frustration with the lack of live phone support. Users say that support staff often fail to resolve issues or lack the knowledge to provide effective help. Some users report that the quality of support has declined over time, making it difficult to address technical problems or billing concerns. They indicate that the absence of timely and knowledgeable support negatively impacts their ability to use the software efficiently.

Efficient contact tracking features

The contact management is intuitive and has all the right fields for Real Estate sales.

78% of reviewers feel positive about Contact Management. Users say they value the ability to store unlimited contacts, keep detailed notes, and easily update information for both business and personal connections. Reviewers indicate that the intuitive interface and built-in reminders help them stay in touch with contacts regularly and nurture relationships over time. They appreciate features like merging duplicates, importing contacts, and tracking communication history, which streamline daily workflows. Some users report that having all contact information in one accessible place is essential for managing listings, closings, and ongoing engagement with their database.

Comprehensive client organization tools

Owner and Lead Realtor

As for TPX itself - we love the interactivity level it gives us with our clients and our transactions - we've built our very robust transaction templates and WE DON'T MISS ANYTHING in the transaction processing - we also intentionally build relationships with the people who matter most.  

80% of reviewers feel positive about Client Management. Reviewers appreciate having all client information, transactions, and follow-ups centralized in one place, making it easier to maintain relationships and oversee client progress. They indicate that features like robust transaction templates and task creation help them avoid missing important steps and ensure consistent communication. Users say the system’s organization capabilities allow them to manage a large volume of clients efficiently, track their pipeline, and retain clients over time. They find the platform user-friendly and valuable for both new and experienced team members in managing client interactions.

Real Estate Broker

It has multiple different categories, calendar, task templates, contact mgmt and a lot of things i'm still learning

Licensed Salesperson

The ability to track leads in a way that allows wide customization

Contract Designer

The ability to customize the website to a company site instead of just a single agent.

Broker Associate

I think that the materials should be pre-written for the agents with the ability to customize each piece.

Owner

Essentially TP has become the Blackberry of techonology for real estate agents.  

Websites still look antiquated, could use a GoDaddy type model in the webspace and It is a shame that your profiteering  off of people's divorces, to find homes that will be listed using your predictive AI, I would ask that you take that out of your data set, unless you can forward that data and send them adds to help them get into Christian marriage counselling and allow me to handle the conversations as they come in and only seek their good in the process and not try to sell them any of my services.    

Like the search capabilities in 8i and would hope they can provide the download to file option in X

sale representative

they charge and then give you very poor quality leads.

Realtor Broker

All the leads are worthless, come from Facebook, can never get in touch with any of them, fake numbers, bad email addresses

I like the notes section which logs all of my notes entered into the system reaching back in chronological order which helps remind me of people that I have contacted recently.

The least appealing part about Top Producer has nothing to do with its capabilities, but simply the lack of an app.  

Team and Brand Manager

I like that the calendars are accessible to our whole team so we can see what others are doing, and also the customer database and ability to write notes.  

The ability to manage your clients and to be able to stay in touch with them.

Broker-Salesperson

Using the software on a mobile device doesn't always work as planned.

Website templates and "wow" factor isn't as high as some.

President

I wish I didn't have to back and forth between 8 and X, but that's ok, I've learned them both and what X cannot do.

I am excited to start using the product again and get organized and have Top Producer work with me to help increase my productivity.

Expensive CRM that does not provide many features to Canadians

REALTOR

It took a long time to get TP to integrate with my MLS, and when they finally did it was wiped out with the switch to TPX and the answer that they were working on restoring it.

Real Estate Agent

The support agent's swift responses, coupled with their personalized approach tailored to my specific needs, made me feel valued as a customer.

Are use this product for not only staying in touch with clients, I have activities for buyers and sellers and transaction plans

Transaction Coordinator

We always receive top notch service from the representatives that have helped us over the years with technical and sales support.

The contact files were simple to set up and retrieve later.

owner

Its real estate-specific features, particularly in lead management and follow-up strategies, are tailored perfectly for the industry.

Broker-Associate

Efficient contact management database and CRM provider.  

I am using them with the website and it was disappointing to learn I needed to pay another vendor so my website would serve as a place to search for properties.

Associate Broker

It made my life and business so easy and reminded me of how much money I saved as this was my assistant.

I like having the ability to have my leads connect with the program and have a drip campaign start asap.

Real Estate Agent consultant and negotiator

Top Producer is comprehensive in that it has multiple tools on one platform and intragratible with communications.

This is not digital marketing with real leads.

Any time there is a program with so many facets to it, learning it is a long process.

Sales Associate

We like how we can combine our spouses together and keep everything contained & not have toggle between screens.

It took a long time to upgrade the product, and when it finally happened many of the features were no longer available. When I would call on them I'd be told they were either working on them or that I should put in a request to have them work on them.

Consultant

Novice and/or non-techie when it comes to building a website.

There is literally no one to EVER speak to on the phone for customer support....

I wish you could change the contact status of multiple clients at the same time instead of 1 by 1.

Today Fajr answered my chat immediately and understood exactly what my question was.

Connect program needs to be made available to use all office listings with Realcomp II in Michigan.  

Websites Internal Apps and Tech Support

Signed contract contact database and their transaction tracking.

ADMIN ASSISTANT

Love that it keeps me organized, easily apply automated plans to transactions and to clients.  

How easy it is to use and all the options it gave you to support your business.

Having everything in one place: contacts, market snapshot, social connect.  

Admin Assistant

Ease of adding contacts and keep track of calls, interactions, appointments, etc

The email/drip campaigns seem very generic & boring, was hoping for much better content from a company who has been in the real estate game for ever...

Customer Support

Reviewers indicate that TOP PRODUCER’s contact management capabilities help them stay in touch with clients, organize leads, and perform mass updates and mailings. Users report that sorting contacts by custom criteria and setting reminders is easy, and they appreciate the automation and prompts for follow-up. They find TOP PRODUCER’s contact management helpful for keeping notes and tracking communication, though some say it can be complicated or not fully intuitive. Users highlight the value for team use and managing large groups. Of the 38 TOP PRODUCER users who gave detailed accounts of their use of Contact Management, 92% rated this feature as important or highly important.

Calendar and Reminders

Address and Listing Information

Setup

User Interface

Real Estate Management

Training and Learning Curve

Mid-size Business

Small Business

Freelancers

Large Enterprises

Top Producer 

dotloop

dotloop provides a cloud-based platform that consolidates form creation, digital signing, and real estate systems, enabling users to streamline operations through real-time transaction visibility. Targeted towards managing brokers and team leaders, dotloop equips them with essential tools to optimize their agents' performance and overall business operations. Key features of dotloop include real-time visibility facilitated by reporting tools like dotloop charts and report builder.

BoldTrail Back Office

Real Estate brokerages need efficient back office operations to thrive. BackOffice delivers a complete, easy-to-use cloud-based solution designed specifically for residential real estate management.

Sisu

Sisu streamlines real estate teams' operations. Consolidates data for a holistic view of team performance. Manages transactions, tasks, and communication.

TotalBrokerage offers the real estate industry’s most comprehensive sales and management platform built to scale brokerage performance, from first contact to close. With feature-rich solutions, system integrations, and unparalleled client service, TotalBrokerage enables brokerages to gain a competit

TOP PRODUCER vs TotalBrokerage Comparison (2026)

TOP PRODUCER

TotalBrokerage

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives