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Google Merchant Center

Catalog Management for Google

Table of Contents

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Google Merchant Center - 2026 Pricing, Features, Reviews & Alternatives

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Google Merchant Center overview

What is Google Merchant Center?

Google Merchant Center is a free online tool that helps you reach customers looking to buy items just like yours. This platform helps you manage how your in-store and online product inventory appears on Google as well as measure the impact of every sale.

Starting price

Alternatives

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Google Merchant Center reviews

Overall rating

3.9

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.47/10

Rating distribution

Pros

“An excellent tool for connecting your Google Adwords accountPossibility of different settingsSimple to understand even for an ordinary personAn excellent tool for google purchases.”

Patrik F.

CEO

“I like that it provides so many features like uploading entire product listings, helping me to reach multiple customers across google, identifying insights about my ads, create and managing campaigns.”

Verified reviewer

Anonymity request

“Great integration with different Google services. Also, it is standarized as popular so it works with first layer and mid layer eContent syndication tools.”

Victor d.

CEO

Cons

“They ban small business account arbitrary without legit reasons, they lack of product categories and they blame on you, they ban you for fun because they can.”

qijing f.

owner

“They had some kind of glitch and my country disappeared from the account settings. Instead of explaining anything, they blocked the account for misleading.”

Kyrylo S.

Owner

“Google Merchant Center has annoying little quirks that cause it to reject specific products for incorrect or silly reasons.”

Theo C.

Owner