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Google Merchant Center Logo

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Catalog Management for Google

(4)

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Google Merchant Center Pricing, Features, Reviews and Alternatives

Google Merchant Center FAQs

Q. Who are the typical users of Google Merchant Center?

Google Merchant Center has the following typical customers:
Mid Size Business, Small Business

These products have better value for money


Q. What languages does Google Merchant Center support?

Google Merchant Center supports the following languages:
English, French


Q. Does Google Merchant Center offer an API?

No, Google Merchant Center does not have an API available.

Google Merchant Center product overview

What is Google Merchant Center?

Google Merchant Center is a free online tool that helps you reach customers looking to buy items just like yours. This platform helps you manage how your in-store and online product inventory appears on Google as well as measure the impact of every sale.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

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Starting from

ic-pricetag

No pricing info

Free plan
Free trial
Pricing range

Starting from

699

Per month

Flat Rate

Free plan
Free trial
Pricing range
Ease of use
Value for money
Customer support
Ease of use
Value for money
Customer support
Why am I seeing this?

Google Merchant Center features

Functionality

4.1

/5

17

Total features

4

1 categories

Most valued features by users

Catalog Creation
Categorization/Grouping
Content Management
Search/Filter

Functionality contenders

Google Merchant Center users reviews

Overall Rating

4.0

/5

17

Positive reviews

82

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.5/10
Rating distribution

5

4

3

2

1

5

9

2

0

1

Pros
An excellent tool for connecting your Google Adwords accountPossibility of different settingsSimple to understand even for an ordinary personAn excellent tool for google purchases.
I like that it provides so many features like uploading entire product listings, helping me to reach multiple customers across google, identifying insights about my ads, create and managing campaigns.
Great integration with different Google services. Also, it is standarized as popular so it works with first layer and mid layer eContent syndication tools.
Cons
Google Merchant Center has annoying little quirks that cause it to reject specific products for incorrect or silly reasons.
It is not possible to customize the look and feel of the product presentation, which can be a limitation for some businesses.
One of the biggest drawbacks of Google Merchant Center is the limited customization options.

Overall rating contenders

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Noemí M.

Consumer Goods, 501-1,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great but lack of customization

Reviewed 2 years ago
Pros

For better and worst, it's a Google Product. So, great integration with Google's platforms and also a huge community of developers and software dedicated to Google Merchant Center.

Cons

Being a Google product means that the standarization it's one of the gaps if you want adhoc features.

TA
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Turan A.

Information Technology and Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Have you tried Google for Virtual Market?

Reviewed a year ago

Google Merchant Center application is under the guarantee of Google. It has the feature of preparing and publishing products in a much shorter time. The user interface has been designed and built with the convenience of all users in mind. You can get maximum efficiency in minimum time. Thanks to the highly advanced help options, adaptations are much faster and easier. You save time and resources.

Pros

This service provided by Google makes it possible for those who want to open up to the digital world, but do not know what to do, to perform many procedures such as advertisements and publications for you. Its capacity to reach high audiences, free publishing and advertising support takes it one step further with the assurance of Google.Google Merchant Center delivers your products to individual and professional users much faster and more reliably. You just have to prepare your products.

Cons

Google Merchant Center is truly an excellent service and service. Although it is a free service, it is much more than paid presentation software. Prejudices to be given from the concept of this service will be wrong.

qf
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qijing f.

Entertainment, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Rotten capitalism at its finest

Reviewed a month ago

worst tech tools I have ever used, been continually ban for no good reason, they just can't figure our your account status, how do you even trust them to run your ads with your money??

Pros

Nothing, it is just a bad designed, bad algo under a big tech name which had fired tens of thousands people because they make this crap

Cons

they ban small business account arbitrary without legit reasons, they lack of product categories and they blame on you, they ban you for fun because they can.

TC
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Theo C.

Retail, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Google Merchant Center is a key tool for my e-commerce website

Reviewed 2 years ago

Google offers many tools to advertise, manage and promote websites. For e-commerce websites like mine, Merchant Center is the most important as it connects to Google Shopping Ads AND in recent years, offered FREE listings and FREE sales opportunities via Buy on Google.

Pros

Free traffic and free sales listings. The only "catch" is you have to submit a properly formatted product feed and set up Buy on Google.

Cons

Google Merchant Center has annoying little quirks that cause it to reject specific products for incorrect or silly reasons. One big example is when the Washington Redskins abandoned their nickname due to political correctness, Google suddenly rejected not only all my Redskins products, but even non-Redskins products that happened to have the word Redskins printed on it.

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Ben A.

Computer Software, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Nobrainer marketing for e-commerce

Reviewed 2 years ago

It's a must for any e-commerce with products you want to get found in search.

Pros

It's free and quite easy to use once you have it setup.

Cons

Can be difficult to setup and support is limited. There are many parameters and it's hard to know what should be used for all your products.

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