getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Instacart Logo

Food delivery platform for grocery stores and shoppers

Table of Contents

usersusersusers

Is this product right for your business?

Find out with a

Instacart - 2026 Pricing, Features, Reviews & Alternatives

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Instacart overview

What is Instacart?

Instacart is a food delivery platform designed to assist grocery stores and shoppers with online ordering and delivery tracking processes related to multiple products such as beverages, office supplies, seafood, and more. Customers can add items to cart, communicate with their shoppers in real-time, and order products based on their zip code.

The platform displays various products in the form of an online catalog for customers to choose from. Clients can use Instacart to opt for contactless deliveries, track orders' progress and select a pick-up timing according to requirements. Businesses can also purchase gift cards in bulk or in the form of Instacart Express Memberships for customers, employees, and other community members.

Brands can display specific product advertisements on Instacart's marketplace, set up a budget according to business requirements, and review campaign performance on a unified platform.

Starting price

3.99flat rate

Alternatives

with better value for money


Pros & Cons

Ease of Use

Pricing

Customer Support

Instacart pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(8)
3-4(11)
5(28)

What do users say about Instacart?

The cost to me is an additional delivery feeof $7.99, an additional service fee of $2.49, plus tip, $3.00I summation: Shopper lied, then customer service (after four attempts),asked me to spend $13.48 more for their mistake.

Select to learn more


Who uses Instacart?

Based on 47 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Education Management
Health, Wellness and Fitness
Transportation/Trucking/Railroad
Arts and Crafts
Others

Use cases

Food Delivery

Instacart's key features

Most critical features, based on insights from Instacart users:

Online ordering
Order management
Live tracking
Food delivery dispatching
Mobile access
Delivery tracking

All Instacart features

Features rating:

Status tracking
Order tracking
Real-Time monitoring

Instacart alternatives

Instacart logo

Starting from

3.99

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
GrubHub logo

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Instacart pricing

Value for money rating:

Starting from

3.99

Flat Rate

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Instacart price and value

Value for money rating:

To see what individual users think of Instacart's price and value, check out the review snippets below.

“I was housesitting, and able to finally use instacart. The app is very easy to use, the customer service was great, and I loved the real time tracking and messaging with the driver.”
AH

Audrey H.

rn

“What I like the most about Instacart is how easy it is to use and how convenient the app is. Great way to shop online.”
Verified reviewer profile picture

Chaun M.

Owner

Instacart integrations (4)

Instacart support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Instacart FAQs

Q. Who are the typical users of Instacart?

Instacart has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

These products have better value for money


Q. What languages does Instacart support?

Instacart supports the following languages:
English


Q. Does Instacart support mobile devices?

Instacart supports the following devices:
Android, iPad, iPhone


Q. Does Instacart offer an API?

No, Instacart does not have an API available.

Related categories