getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Instacart Logo

Food delivery platform for grocery stores and shoppers

Table of Contents

usersusersusers

Is this product right for your business?

Find out with a

Instacart - 2026 Pricing, Features, Reviews & Alternatives

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: September 2025

Instacart overview

What is Instacart?

Instacart is a food delivery platform designed to assist grocery stores and shoppers with online ordering and delivery tracking processes related to multiple products such as beverages, office supplies, seafood, and more. Customers can add items to cart, communicate with their shoppers in real-time, and order products based on their zip code.

The platform displays various products in the form of an online catalog for customers to choose from. Clients can use Instacart to opt for contactless deliveries, track orders' progress and select a pick-up timing according to requirements. Businesses can also purchase gift cards in bulk or in the form of Instacart Express Memberships for customers, employees, and other community members.

Brands can display specific product advertisements on Instacart's marketplace, set up a budget according to business requirements, and review campaign performance on a unified platform.

Starting price

3.99flat rate

Alternatives

with better value for money

Instacart reviews

Overall rating

4.1

/5

46

Positive reviews

80

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.42/10
Rating distribution

5

4

3

2

1

28

9

2

0

7

Pros
“I was housesitting, and able to finally use instacart. The app is very easy to use, the customer service was great, and I loved the real time tracking and messaging with the driver.”
AH

Audrey H.

rn

“What I like the most about Instacart is how easy it is to use and how convenient the app is. Great way to shop online.”
Verified reviewer profile picture

Chaun M.

Owner

“Just started using Instacart but I definitely am a fan. I like that there are so many stores available.”
MB

Maria B.

Teacher

Cons
“Other than the charges for delivery and service fees which being a paid member of Instacart you pay cheaper fees and don't pay for delivery fees if a paid member.”

Verified reviewer

Anonymity request

“Sometimes there are items that are missed on the list and there is nothing mentioned about it. Other times I have said not to substitute items and there were substitutions made.”
RP

Rachel P.

Crochet Artist

“There customer service is ineffective and I'll never trust this business again. I've already deleted the app.”
KW

Kathryn W.

Boss

Who uses Instacart?

Based on 46 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Education Management
Health, Wellness and Fitness
Transportation/Trucking/Railroad
Arts and Crafts
Others

Use cases

Food Delivery

Instacart's key features

Most critical features, based on insights from Instacart users:

Online ordering
Order management
Live tracking
Food delivery dispatching
Mobile access
Delivery tracking

All Instacart features

Features rating:

Order tracking
Status tracking
Real-Time monitoring

Instacart alternatives

Instacart logo

Starting from

3.99

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Owner.com logo
visit website

Starting from

499

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Mountain Stream Bakery Software logo
visit website

Starting from

0.99

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Tookan logo
visit website

Starting from

129

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Instacart pricing

Value for money rating:

Starting from

3.99

Flat Rate

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Instacart price and value

Value for money rating:

To see what individual users think of Instacart's price and value, check out the review snippets below.

“I was housesitting, and able to finally use instacart. The app is very easy to use, the customer service was great, and I loved the real time tracking and messaging with the driver.”
AH

Audrey H.

rn

“What I like the most about Instacart is how easy it is to use and how convenient the app is. Great way to shop online.”
Verified reviewer profile picture

Chaun M.

Owner

Instacart integrations (4)

Instacart support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Instacart FAQs

Q. What type of pricing plans does Instacart offer?

Instacart has the following pricing plans:
Starting from: $3.99

These products have better value for money


Q. Who are the typical users of Instacart?

Instacart has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does Instacart support?

Instacart supports the following languages:
English


Q. Does Instacart support mobile devices?

Instacart supports the following devices:
Android, iPad, iPhone


Q. Does Instacart offer an API?

No, Instacart does not have an API available.

Related categories