TargetOne is a retail management system that provides analytics-powered and personalized marketing solutions for multi-channel retail businesses and e-commerce providers. The platform enables effective, targeted campaigns based on insightful analysis across multiple digital channels. Users are able to track and measure the performance of each channel, tactic, campaign and asset.
TargetOne’s omni-channel targeting allows organizations to execute personalized promotions and campaigns across email, SMS, and mobile apps. The solution helps ensure consistency across all channels by enabling event-triggered and scheduled campaigns. Users can centrally manage and control communication frequency, including subscription touch history, channel preferences, and unsubscribes. Customer lifecycle insights help organizations identify opportunities, while channel insights allow users to measure and track responses and engagement.
TargetOne’s personalized recommendations come from an ensemble of algorithms, or data mining models, that help organizations adapt the most effective marketing approach. Personalization tactics include item cross-sells, top selling items, similar items, and items frequently bought together. A/B testing helps identify the most effective methods of communication for different segments, including automated test execution and winner identification.
Micro-segmentation features enable organizations to create target segments based on customer profile attributes, transaction behavior, and more. TargetOne’s intuitive user interface allows for merging and de-duplicating of multiple segments. Users are able to monitor signals coming from channels like mobile apps and point of sale systems, to present appropriate offers in real time. Users can define rules based on online store basket context or customer interaction to sway customer purchase behavior.
Software by Manthan Systemswww.arc-bi.com