HubSpot CRM vs folk

Salesforce Sales Cloud

Zoho CRM

Bigin by Zoho CRM

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Bigin is a pipeline-centric customer relationship management solution designed to help small businesses manage sales pipelines, schedule follow-ups, and update customer records. It enables employees to capture and store prospect and customer details including deals, emails, activities, tweets, and more in a centralized repository.

VP Marketing & Cofounder

It's a comprehensive solution that has streamlined my workflow and made my life so much easier. But what truly sets HubSpot apart is its customer support. Whenever I have a question or encounter any issues, their support team is there to assist me.

Museum Conservator

We are able to ensure that we offer our customers with the most satisfying support services and this has allowed us to have a strong and healthy relationship with them.

HubSpot CRM is the perfect free sales tool for your small business. Say goodbye to manual tasks and confusing features. Say hello to HubSpot CRM.

Access Controls/Permissions

Accounting Integration

Activity Dashboard

Activity Tracking

Alerts/Notifications

Appointment Management

Appointment Scheduling

Calendar Management

Calendar/Reminder System

Calendar Sync

Campaign Management

Client Management

Client Tracking

Collaboration Tools

Communication Management

Contact Database

Contact Management

Contract/License Management

Customer Database

Customer Segmentation

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Deal Management

Document Management

Document Storage

Drag & Drop

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Forecasting

For Financial Institutions

For Healthcare

For iPad Devices

For Mac Devices

For Small Businesses

For Startups

Interaction Tracking

Internal Chat Integration

Kanban Board

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Scoring

Lead Segmentation

Live Chat

Marketing Automation

Mobile Access

Mobile App

Monitoring

Opportunity Management

Performance Metrics

Pipeline Management

Pipeline Reports

Predictive Analytics

Project Management

Prospecting Tools

Quotes/Estimates

Real-time Consumer-facing Chat

Real-Time Data

Real-Time Notifications

Referral Tracking

Relationship Tracking

Reminders

Reporting/Analytics

Reporting & Statistics

Sales Forecasting

Sales Pipeline Management

Sales Reports

Scheduling

Search/Filter

Segmentation

Self Service Portal

Social Media Integration

Source Tracking

Tagging

Task Management

Task Progress Tracking

Task Scheduling

Team Assignments

Template Management

Territory Management

Third-Party Integration

Third-Party Integrations

Web Forms

Workflow Management

Reviews for HubSpot CRM come from a wide variety of industries, including marketing and advertising (15% of reviewers), computer software (13%), and information technology and services (10%). The most frequent use case for HubSpot CRM cited by reviewers is CRM (70% of reviewers).

Users and use cases

Reviewers appreciate the free version with essential features, which they say benefits startups and small businesses. Some users report that advanced features are locked behind expensive tiers, and they find the pricing structure rigid and confusing.

Value for money

The HubSpot CRM integrations most frequently cited by reviewers are: Gmail (an email management product rated 4.7 out of 5 for its integration with HubSpot CRM), Zapier (an integration product, 4.8), and Slack (a team communication product, 4.6).

Integrations

HubSpot CRM is a CRM tool offering key features such as contact database, contact management, lead management, lead capture, and sales pipeline management, among others.

HubSpot CRM

Web-based

iPhone

iPad

Android

Pipedrive

ActiveCampaign

Mailchimp

Bitrix24

Dynamics 365

Keap

Zendesk Suite

SugarCRM

monday CRM

Freshdesk

Insightly

Agile CRM

Spotler CRM

Starter Customer Platform

Professional

Enterprise

Limited and inflexible reporting

43% of reviewers feel negative about HubSpot’s reporting capabilities. Users indicate that the built-in reports lack customization and advanced metrics, making it difficult to tailor analytics to specific business needs. Some reviewers mention that essential sales features and KPIs require manual work or expensive add-ons, which can be frustrating for small businesses. They say that the reporting dashboards are not as robust or flexible as those in other CRMs, and building custom reports can be complex and time-consuming. Many feel that reporting limitations hinder deeper analysis and decision-making.

Frequent bugs and performance issues

Customer Success Team Lead

Is prone to small bugs (names switching, phone numbers/files/titles getting corrupted, occasional brief outages). While these things are not the biggest inconvenience they can pile on if not cleaned up or rectified immediately and can result in a slightly skewed database.

77% of reviewers feel negative about HubSpot’s bugs and technical issues. Users report experiencing glitches, slow loading times, and occasional crashes that disrupt their workflow. Some reviewers mention problems with syncing email integrations, lag in the user interface, and inconsistencies in how features operate across different screens. They find that these technical issues can lead to lost data, repetitive tasks, and general frustration. Several users also highlight challenges with customer support responsiveness when trying to resolve ongoing bugs or system outages.

Robust email tracking features

Program Coordinator

HubSpot makes it easy to create email templates and manage communications both internally and externally, as well as tracking engagement data like open and click rates.

92% of reviewers feel positive about HubSpot’s email tracking functionality. Users say they benefit from real-time notifications when emails are opened or links are clicked, which helps them follow up with prospects at the right moment. Reviewers appreciate the integration with email clients, automatic logging of communications, and the ability to organize and review correspondence within the CRM. They mention that these features save time, improve organization, and enhance customer engagement. Many users highlight the usefulness of templates, scheduling, and analytics for optimizing their email outreach.

Comprehensive lead management tools

Web/Graphic Designer, SEO

With this CRM you can manage your leads and their contact information, track your outreach to them, organize your sales pipeline, and more.

Marketing Executive

Ability to manage the leads, distribute the leads to the team members and the transparency which the contact information (the details about the leads/contacts) it gives is phenomenal.

92% of reviewers feel positive about HubSpot’s lead management capabilities. Users say the platform centralizes all lead and contact information, making it easy to track interactions and manage sales pipelines. Reviewers appreciate the automation features for capturing, assigning, and nurturing leads, which help streamline follow-ups and reduce manual work. They find the customizable pipelines and reporting useful for analyzing lead progress and team performance. Some users mention that having all communication history and lead data in one place improves collaboration and enables better decision-making throughout the sales process.

Unified sales and marketing platform

I do like the ability to connect the full sales cycle and connect both sales and marketing in one place while offering great tools for daily sales users.

93% of reviewers feel positive about HubSpot’s sales and marketing integration. Reviewers appreciate that the platform brings sales, marketing, and service teams together, providing a holistic view of customer interactions. They value the seamless alignment between departments, which helps keep everyone informed and improves campaign effectiveness. Users mention the intuitive interface, robust set of tools, and pre-built integrations as key benefits for managing campaigns, tracking performance, and optimizing strategies. Many find that the platform supports both small businesses and larger teams by offering scalable solutions and educational resources.

It effectively eliminates the friction between departments because everyone sees the same data in real-time. If you are willing to commit to their ecosystem and have the budget to scale into their higher tiers, it’s one of the most powerful tools available for accelerating revenue and managing complex client relationships.

I particularly value the automated email tracking and the drag-and-drop deal pipeline, which provide instant visibility into the health of the sales cycle.

People Operations

Having CRM, marketing automation, and customer service tools integrated into a single platform means your data stays connected - contact records, campaign interactions, and support history are all visible in one place, creating a much more coherent view of the customer journey.

We use HubSpot across CRM, marketing automation, and customer service, and the biggest advantage is having all of those functions living under one roof.

Sales Development Rep

The real-time visibility into the sales pipeline, automatic activity tracking, and seamless integration with marketing tools make it especially effective for aligning sales and marketing efforts.

Product Onboarding Specialist

It’s incredibly intuitive, which made the learning curve minimal, and it helps keep communication across teams aligned — especially when collaborating with Sales or Account Managers. While there are some limitations in terms of automation and advanced reporting unless you’re on a higher-tier plan, it’s a reliable and efficient tool for keeping processes organized and clients well-supported.

The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying.

Project Manager

I especially appreciate the integrations with other tools like Gmail, Outlook, and Slack, as well as the real-time tracking and customizable dashboards that help us stay on top of sales pipelines and marketing performance.

Over time, more features that many teams would consider fairly basic are being moved behind extra paid tiers. As your usage grows, it becomes harder to stay on lower plans without running into limitations, which can increase costs faster than expected.

Sales and Marketing Manager

With HubSpot CRM, we are able to keep a close contact with our customers and leads which helps us to run more successful marketing campaigns and close more sales deals.

Team lead Enterprise

It's user-friendly, especially for sales teams, with clear pipelines and efficient tracking of deals and interactions. While some features lean more toward marketing, the core sales tools are strong and adaptable to daily workflows

Sales Coordinator

I have issues with connecting hubspot to my gmail sometimes, which can be an issue for logging customer emails to create deals

It works well across marketing, sales, and customer teams, which helps keep everyone aligned without needing constant manual updates.

Director

HubSpot is a great way to store contact information and keep track on the progress of Sales deals and schedule follow ups.

I also appreciated how it keeps the whole team on the same page – everyone can see what’s happening with clients, which saves a lot of back-and-forth emails or messages.

HR Assistant

Team collaboration works well since all data is shared and accessible, and automation features help save time on repetitive tasks.

Owner

First, their calendar booking service was completely non-functional; it just showed a blank screen. When I tried to find an alternative way to connect, I was given only two options: get a demo for a $300 product or use their generic chat/telephone support.

Sales Enablement Consultant

Very customizable, especially handling changes to customizations well (showing where objects and fields are used), making mass-updates easy, intuitive back-end interface.

Business Developer

It seamlessly puts into a smooth workflow several areas of a business including sales, marketing and work tools.

Accounting Assistant

I love that I can tag others in the notes and tasks I create for potential leads and active clients.

We also ahve enabled the marketing side which helps us create marketing campaigns and send them to all our contacts.

As an admin I prefer it to other CRMs that I've worked with for customizability and the flexibility of the association behavior which handles complex business models well.  

HubSpot CRM has outstanding customer engagement features which help us to interact freely with our customers making it easy to offer them the support they need.

VP, Revenue

It is flexible and configurable and serves most of our sales and marketing team needs fairly well for our day to day usage.

Admin Assistant

The free option has a lot of options to use and has the ability to edit and tweak certain functions to meet your company needs.

we were told in writing by our CSM that it was impossible. Why? Because our contract allows us to add seats, but not remove them until contract expiration… in late 2027.

For scaling teams, this means budgeting carefully, as functionality you may assume is included often requires an upgrade.

My experience with HubSpot is very good, and it's a tool I have used to store contact info and track the progress of deals for many years.

Sales Analyst

It easily syncs with prospecting tools, allows you to keep up with leads, and allows you to track deals, providing a single source of truth.

Digital marketing expert

Best part about HubSpot’s CRM is its centralizes contact details which makes   it easy to track communication history, add notes, and get a full view of each lead’s journey as well as interaction.

Paid User Acquisition Specialist

We are able to set custom content for each of our campaigns and connect them to our sales team territories all with a simple workflow.

HubSpot CRM vs folk Comparison (2026)

HubSpot CRM

folk

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives