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Outreach vs Apollo.io Comparison (2026)

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Outreach

Apollo.io

Overview

Outreach is the largest and fastest-growing sales execution platform provider that helps companies dramatically increase productivity, drive smarter, more insightful engagement with their customers, and helps teams design, measure, and improve workflows so every rep can sell like your best rep.

Cloud-based B2B sales intelligence platform with a 240M+ contact database, multi-channel outreach, and AI-driven engagement tools.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.4

311

180

Value for money

Ease of use

Features

Customer support

79%

would recommend this app

4.5

398

271

Value for money

Ease of use

Features

Customer support

84%

would recommend this app

Pros

“My experience with outreach has been overall positive, as it is a fairly straightforward, easy to set up and use outbound tool. But at the the same time, I do wish Outreach would allow for additional administrative and user customization and even deeper integrations with other tools in order to truly beat some of its competitors long term.”

Nicholas P.

Account Development Manager

“The product integrates with the entire sales and marketing stack, making it really easy to build Outreach into a CRM just for your SDRs so they aren't alt-tabbing between Salesforce, Outreach, and other systems.”

Kyle P.

COO

“Great for outreach analytics, automation and sequencing - also helpful to allow dials from different dial codes.”

Rico L.

Pros

“It allows me to run outreach and organize my leads in a structured, streamlined way without constantly switching between tools or dealing with messy workflows.”

Nurudeen O.

Business Outreach Analyst

“I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals.”

Lily H.

Business Marketing

“Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data.”

Nicholas P.

Account Development Manager

Cons

“Instructional guides were lacking, or potentially just not properly dispersed to ALL members of the rev team.”

Connor W.

Account executive

“Interface navigation can be a little challenging sometimes.”

Barry D.

Account Executive

“For example, daily activity metrics has a 15-minute delay or so for pulling accurate metrics, which can make it difficult to identify underperforming reps in real-time.”

Erin T.

Sales Enablement

Cons

“The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20%”