What is Flexitive?Flexitive is a graphic designing software designed to help marketing and advertising professionals automate the process of creating, managing, and distributing designs across multiple channels. The platform uses responsive design technology to ideate creatives in various resolutions or sizes and allows users to test demographic, language, or asset-specific changes before content circulation.
Administrators can utilize Flexitive to create files in multiple formats including HTML5, JPG, MP4, and animated GIF, and export them directly as an offline ZIP package or on ad servers. It provides an asset library, which lets designers upload images, videos, or custom codes, tag files as global assets, and update changes on the main file to implement edits on embedded designs. Businesses can also share custom templates with internal as well as external teams, ensuring brand visibility across communications.
Marketing teams can upload designs created on Adobe Photoshop and Adobe Illustrator on Flexitive and include them in creatives according to requirements. It lets creators include animations to carousels, conduct A/B testing to gauge campaign performance, add legal or regulatory content in an expandable format, and track revisions across designs using filterable workflows. Other features include permissions management, asset library sharing, data visualization, preview pages, configurable approval workflows, and more.
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