Snapchat Pricing, Features, Reviews & Comparison of Alternatives


Mobile messaging & multimedia platform

4.28/5 (36 reviews)

Snapchat overview

Snapchat is a social messaging and multimedia platform that helps businesses increase awareness and reach unique audiences with engaging ad formats on mobile. Users can create, manage, and measure campaigns while at work or on the go, and drive action with ad products that are interactive and fun, for every objective.

Snapchat’s ad products include Snap Ads which help captivate audiences with full-screen vertical ads (with attachments); location-based ‘filters’ for establishments or events, and interactive ‘lenses’ for customer videos. Snapchat for business includes an ‘ad manager’ which enables users to create, optimize, and manage campaigns by uploading content and media, and selecting an ad type. Users can choose an objective, set an audience and budget, and schedule and run campaigns.

The predefined audiences feature allows business users to choose from more than 300 audiences based on what Snapchatters purchase and watch, what they like, and where they go. Users can get specific with demographics by age, location, device type, and advanced demographics such as household income and parental status. The audience matching feature enables users to combine their data with Snapchat’s to build custom audiences, with drag and drop functionality for building customer lists.

Tools for Snapchat Snap Ads reporting allow users to monitor campaigns in real time and identify key performance trends for optimization. Snapchat for business tracks the amount of times a user’s ad was served, including first and third-party metrics on how much attention ads received alongside support for MRC viewability metrics.


Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, Europe, Germany, United Kingdom

Supported languages

English, Arabic, Chinese (Simplified), Chinese (Traditional), Danish and 14 other languages, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Swedish, Turkish
Snapchat screenshot: Captivate audiences with full-screen Snapchat Snap AdsSend Snaps from DiscoverSnapchat screenshot: Invite customers to play and share with interactive video 'lenses'Snapchat screenshot: Own a place or event with location-based filtersSnapchat screenshot: Create, optimize, and manage campaigns via the ads managerSnapchat screenshot: Deliver messages to the right audiences with Snapchat Snap AdsSnapchat screenshot: Input a brand name and headline to create a custom Snap AdSnapchat screenshot: Choose from a variety of templates within the library Snapchat screenshot: Create ad videos using templates via the 'Snap publisher'Using DiscoverDiscover new StoriesIntroducing On-Demand Geofilters

Snapchat reviews

Value for money
Ease of use
Customer support
Gabriel Maxwell

Great Idea, and Platform!

Used weekly for 2+ years
Reviewed 2018-09-07
Review Source: GetApp

Snapchat is the best short video app since Vine. They came out with an original and smart idea, and you can tell it was successful, because so many other companies quickly stole and modified their ideas and still do! (I'm looking at you Instagram & Facebook). They still have the best filters, interface, and the best business options for their model. Since they partnered with Bitmoji (or took it over? I'm not sure) It's grown even more and has even more value as both a consumer and as a marketer. Their business options include being able to create filters for your own events, creating a channel for your business (if you have a social channels or content to upload) which adds value to your offering as a business. Its smart, fun, and attention grabbing!

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Exclusive Access!

Used daily for 2+ years
Reviewed 2018-06-22
Review Source: GetApp

Snapchat allows you to have an exclusive access to a lot of big followed people. Short messages from youtubers, celebrity updates, interesting news facts, etc. are provided in a discover panel. The app can also be used to send fun and quirky photos and videos to friends which can be edited using fun filters and/or cute stickers.

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Use to be fun but now too complicated

Used daily for 2+ years
Reviewed 2018-05-05
Review Source: GetApp

I love the fact you can take pictures and snap away as often as you want. You can use their filters, which is my favourite part and send snaps. I use these with the kids as it gets them excited and they love it. I like looking at peoples stories and this stays with the social media platform for 24hours.

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Get social media outlet!

Used daily for 2+ years
Reviewed 2018-05-11
Review Source: GetApp

Snapchat is like texting with pictures instead of text. I really enjoy how I can see into the lenses of my friends and family and what's going on with their day. It provides a multitude of features, including seeing local stories and notifications for constant communication (i.e. streaks).

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Ryan Olsen 📱

Reach Younger Demographics

Used daily for 2+ years
Reviewed 2018-03-21
Review Source: GetApp

SnapChat is a great platform that shows how mobile-first people need to be. The fun features to modify photos creates a lot of cool marketing opportunities. It's super easy to geo-fence off a location and get your filters running.

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Snapchat pricing

Pricing options
View Pricing Plans

Contact Snap Inc. for detailed pricing information.

Snapchat features

Activity Dashboard
Campaign Analysis
Campaign Management
Drag & Drop Interface
Engagement Analytics

A/B Testing (152 other apps)
API (410 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Data Import/Export (155 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (213 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Additional information for Snapchat

Key features of Snapchat

  • Snap Ads
  • Filters
  • Lenses
  • Full-screen vertical video ads with attachments
  • Audio
  • Create & manage campaigns
  • 300+ predefined audiences
  • Demographics
  • Audience match
  • Build custom audiences
  • Drag and drop customer lists
  • Tune performance
  • Geofilters
  • Ad manager
  • Snap publisher (video editing suite)
  • Multiple ad types
  • Objectives
  • Set budget
  • Schedule and run campaigns
  • Measure and optimize campaigns
  • Draw geofence
  • Campaign dashboard
  • Performance tracking
  • Campaign results
  • Creative library
  • Custom audiences
  • Instant messaging
  • Video streaming
View All Features


Create custom filters and drive brand awareness, advocacy, and action in one package.

Drive traffic to pre-loaded websites and get customers to send their account email and more with a tap.

Create and manage campaigns with Snapchat Snap Ads including custom or predefined audiences, demographics, geofilters, and more.

Users can drive installs for their organization's app with a swipe and a tap, without ever leaving Snapchat.

Snapchat provides users with data on how many Snapchatters saw their ad, including real-time key performance trends, and reporting.