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Snapchat Pricing, Features, Reviews and Alternatives

Snapchat product overview

Price starts from

5

Per Feature

What is Snapchat?

Snapchat is a social messaging and multimedia platform that helps businesses increase awareness and reach unique audiences with engaging ad formats on mobile. Users can create, manage, and measure campaigns while at work or on the go, and drive action with ad products that are interactive and fun, for every objective.

Key benefits of using Snapchat

  • Create custom filters and drive brand awareness, advocacy, and action in one package.

  • Drive traffic to pre-loaded websites and get customers to send their account email and more with a tap.

  • Create and manage campaigns with Snapchat Snap Ads including custom or predefined audiences, demographics, geofilters, and more.

  • Users can drive installs for their organization's app with a swipe and a tap, without ever leaving Snapchat.

  • Snapchat provides users with data on how many Snapchatters saw their ad, including real-time key performance trends, and reporting.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    FAQs/Forum

    Snapchat pricing information

    Value for money

    4.7

    /5

    490

    Starting from

    5

    Per Feature

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Snapchat features

    Functionality

    4.5

    /5

    490

    Total features

    24

    1 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    Activity Dashboard
    Campaign Analytics
    Content Management
    Engagement Tracking
    Contact Management
    Drag & Drop

    Snapchat users reviews

    Overall Rating

    4.6

    /5

    490

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.61/10
    Rating distribution

    5

    4

    3

    2

    1

    332

    125

    28

    4

    1

    Pros
    It is an amazing platform to explore during lockdown. I feel more confortable using snapchat than instagram since I only keep my best friends there.

    JF

    Jessica F.

    It’s super easy to quickly catch up with friends through images, which is more lively than texted. The social media is focused on posting images and videos only.

    AR

    Anonymous Reviewer

    I like that you can share your picture and videos with your friends and random people. I like their filters as some of them are really interesting and unusual.

    AR

    Anonymous Reviewer

    Cons
    Also because of the disappearing feature, I worry that not the greatest people can send insulting messages to children without their being long-lasting proof that could prove their guilt.

    MA

    Michelle A.

    I wanted to completely block the Discover section so that nothing showed up on there that could potentially be inappropriate for her.

    MJ

    Megan J.

    The promotional filters are the worst. I cannot stand the filters that come with sound.

    AR

    Anonymous Reviewer

    Overall Rating

    Great Social Media Platform

    Reviewed 9 months ago

    Transcript

    Glenn S.: Hey, my name is Glen and I am a talent development manager, and I rate Snapchat a four out...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Great way to connect with others.

    Reviewed a month ago

    Snapchat is available for various operating systems and is compatible on any device, it is free to access and the truth is a great app.

    Pros

    I like Snapchat because it's a visual, entertaining and private experience. It offers several options to communicate and share, either chat, video call, sending videos, or the traditional: Create Snaps; and these you can send them to specific people, or to your stories. I like spending time on Snap because I usually find content of my interest, as it has covered an interesting audience, with news accounts, celebrities and products/services. Browsing content is easy, and the features are very intuitive. The filters are great and it retains the quality of HD photos.

    Cons

    I have no problems with the interface and no problems with its functions, so there is nothing to say in this section.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Grow your business as well as entertain yourself !

    Reviewed 18 days ago

    I spend my Quality time on it. It's really easy to make new friends on Snapchat and the consistency we need to maintain is by sending a daily streak. It is a good platform for Marketing your business without investing. you can advertise your products or even make business-related products video free of cost. Overall my experience is good. snapchat is complete entertainment as well as helpful for your business marketing.

    Pros

    The most like feature in Snapchat is sending notifications of someone who is secretly safe videos or taking a screenshot without permission, posting stories, a huge collection of snap filters, and the streak feature which makes every snap friend connect.

    Cons

    I can't able to send pictures or videos to my all group at one time. It makes it difficult and time-consuming to capture pictures every time and send them to all groups. Snapchat introduces a feature to add at least 1500 people in one group which makes it easy for us.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Eh. Used to be great, but now they've overcomplicated it

    Reviewed 4 years ago
    Pros

    Ever since the redesign of the app, it has really gone downhill. Especially now that you have some of the same capabilities on Instagram, which is their competitor. Pros is that there are over a million users watching billions of snaps everyday. If your company doesn't at least have an account, you're missing out on an audience. Another pro is it’s fun. The filters and editing options are out-right silly and creative. You can warp your head, add a hat and mustache, or swap faces with a friend, which you can't do on Instagram, their competitor.

    Cons

    Not very user friendly. Even for someone who's job is in social media, Snapchat takes some getting used to. Another con, is while they have a million users, not as many people use Snapchat as other apps so its not as cost effective as say marketing on Facebook or Twitter, for example. Basically I wouldn't put all your eggs into Snapchat and nothing on Facebook or Twitter, if you're starting out with...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    BS_snapchat

    Reviewed 3 months ago

    I use it to send photos and videos with my friends and for things I want to be displayed once

    Pros

    You can send and take photo or video. These videos are not saved in your phone memory. Photos and videos are only displayed once if we want to.

    Cons

    If you take a screenshot, the other party will be notified, this situation is sometimes good, sometimes bad

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Best Marketing Tool

    Reviewed 13 days ago

    I love all the features of snapchat. I'm always satisfied with new updates....

    Pros

    Snap chat has amazing features to show of what your small business creates.

    Cons

    My least favorite feature of Snap chat is that your able to receive message from any and anyone without my consent.

    Snapchat FAQs and common questions

    Q. What type of pricing plans does Snapchat offer?

    Snapchat has the following pricing plans:
    Starting from: $5.00
    Pricing model: Free


    Q. Who are the typical users of Snapchat?

    Snapchat has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Snapchat support?

    Snapchat supports the following languages:
    English


    Q. Does Snapchat support mobile devices?

    Snapchat supports the following devices:
    Android, iPad, iPhone


    Q. Does Snapchat offer an API?

    No, Snapchat does not have an API available.


    Q. What other apps does Snapchat integrate with?

    Snapchat integrates with the following applications:
    PayPal, Pixability, Sprinklr, LiveRamp, AdParlor, Phorest, Fastory


    Q. What level of support does Snapchat offer?

    Snapchat offers the following support options:
    Knowledge Base, Email/Help Desk, FAQs/Forum

    Common Snapchat comparisons

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    SnapchatvsInstagram
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    SnapchatvsMeta for Business

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