Snapchat is a social messaging and multimedia platform that helps businesses increase awareness and reach unique audiences with engaging ad formats on mobile. Users can create, manage, and measure campaigns while at work or on the go, and drive action with ad products that are interactive and fun, for every objective.
Snapchat’s ad products include Snap Ads which help captivate audiences with full-screen vertical ads (with attachments); location-based ‘filters’ for establishments or events, and interactive ‘lenses’ for customer videos. Snapchat for business includes an ‘ad manager’ which enables users to create, optimize, and manage campaigns by uploading content and media, and selecting an ad type. Users can choose an objective, set an audience and budget, and schedule and run campaigns.
The predefined audiences feature allows business users to choose from more than 300 audiences based on what Snapchatters purchase and watch, what they like, and where they go. Users can get specific with demographics by age, location, device type, and advanced demographics such as household income and parental status. The audience matching feature enables users to combine their data with Snapchat’s to build custom audiences, with drag and drop functionality for building customer lists.
Tools for Snapchat Snap Ads reporting allow users to monitor campaigns in real time and identify key performance trends for optimization. Snapchat for business tracks the amount of times a user’s ad was served, including first and third-party metrics on how much attention ads received alongside support for MRC viewability metrics.
Snapchat is the best short video app since Vine. They came out with an original and smart idea, and you can tell it was successful, because so many other companies quickly stole and modified their ideas and still do! (I'm looking at you Instagram & Facebook). They still have the best filters, interface, and the best business options for their model. Since they partnered with Bitmoji (or took it over? I'm not sure) It's grown even more and has even more value as both a consumer and as a marketer. Their business options include being able to create filters for your own events, creating a channel for your business (if you have a social channels or content to upload) which adds value to your offering as a business. Its smart, fun, and attention grabbing!
Snapchat is the best short video app since Vine. They came out with an original and smart idea, and you can tell it was successful, because so many other companies quickly stole and modified their ideas and still do! (I'm looking at you Instagram & Facebook). They still have the best filters, interface, and the best business options for their model. Since they partnered with Bitmoji (or took it over? I'm not sure) It's grown even more and has even more value as both a consumer and as a marketer. Their business options include being able to create filters for your own events, creating a channel for your business (if you have a social channels or content to upload) which adds value to your offering as a business. Its smart, fun, and attention grabbing!
Pros Snapchat is the best short video app since Vine. They came out with an original and smart idea, and you can tell it was successful, because so many other companies quickly stole and modified their ideas and still do! (I'm looking at you Instagram & Facebook). They still have the best filters, interface, and the best business options for their model. Since they partnered with Bitmoji (or took it over? I'm not sure) It's grown even more and has even more value as both a consumer and as a marketer. Their business options include being able to create filters for your own events, creating a channel for your business (if you have a social channels or content to upload) which adds value to your offering as a business. Its smart, fun, and attention grabbing!
Cons The only real problem with Snapchat is that it now has to compete with big Social media companies like Instagram who quickly hopped on the short vide "story" train. The advantage to Snapchat is that they are unique and they keep adding value constantly. But Instagram and Facebook have the advantage of going to fewer places for your media consumption. If you are happy to keep then all separate, then it's no issue!
Snapchat allows you to have an exclusive access to a lot of big followed people. Short messages from youtubers, celebrity updates, interesting news facts, etc. are provided in a discover panel. The app can also be used to send fun and quirky photos and videos to friends which can be edited using fun filters and/or cute stickers.
Snapchat allows you to have an exclusive access to a lot of big followed people. Short messages from youtubers, celebrity updates, interesting news facts, etc. are provided in a discover panel. The app can also be used to send fun and quirky photos and videos to friends which can be edited using fun filters and/or cute stickers.
Pros Snapchat allows you to have an exclusive access to a lot of big followed people. Short messages from youtubers, celebrity updates, interesting news facts, etc. are provided in a discover panel. The app can also be used to send fun and quirky photos and videos to friends which can be edited using fun filters and/or cute stickers.
Cons Snapchat's layout can be quite confusing for new users. There are a lot of confusing controls which users can confuse for something else. The app is also a potential battery drainer for some devices.
I love the fact you can take pictures and snap away as often as you want. You can use their filters, which is my favourite part and send snaps. I use these with the kids as it gets them excited and they love it. I like looking at peoples stories and this stays with the social media platform for 24hours.
I love the fact you can take pictures and snap away as often as you want. You can use their filters, which is my favourite part and send snaps. I use these with the kids as it gets them excited and they love it. I like looking at peoples stories and this stays with the social media platform for 24hours.
Pros I love the fact you can take pictures and snap away as often as you want. You can use their filters, which is my favourite part and send snaps. I use these with the kids as it gets them excited and they love it. I like looking at peoples stories and this stays with the social media platform for 24hours.
Cons They changed the look of Snapchat and how you utilise it. It doesnt make any sense anymore as they have split it into parts and you cannot read stories so well. Just changes the ease of Snapchat.
Snapchat is like texting with pictures instead of text. I really enjoy how I can see into the lenses of my friends and family and what's going on with their day. It provides a multitude of features, including seeing local stories and notifications for constant communication (i.e. streaks).
Snapchat is like texting with pictures instead of text. I really enjoy how I can see into the lenses of my friends and family and what's going on with their day. It provides a multitude of features, including seeing local stories and notifications for constant communication (i.e. streaks).
Pros Snapchat is like texting with pictures instead of text. I really enjoy how I can see into the lenses of my friends and family and what's going on with their day. It provides a multitude of features, including seeing local stories and notifications for constant communication (i.e. streaks).
Cons The format keeps changing for the app. Please keep it consistent so that users do not have to figure out how to use it after every update!
SnapChat is a great platform that shows how mobile-first people need to be. The fun features to modify photos creates a lot of cool marketing opportunities. It's super easy to geo-fence off a location and get your filters running.
SnapChat is a great platform that shows how mobile-first people need to be. The fun features to modify photos creates a lot of cool marketing opportunities. It's super easy to geo-fence off a location and get your filters running.
Pros SnapChat is a great platform that shows how mobile-first people need to be. The fun features to modify photos creates a lot of cool marketing opportunities. It's super easy to geo-fence off a location and get your filters running.
Cons The current design is a little overboard. It caused more confusion as to what the platform is for. The interface is really hard to navigate too.
GetApp offers free software discovery and selection resources for professionals like you. Our service is free because software vendors pay us when they generate web traffic and sales leads from GetApp users.
Because we’re committed to help you find the right solution for your business needs, we list all software vendors on our website, and give them the opportunity to feature their solutions and collect user reviews.
At GetApp, our comprehensive software listings, verified user reviews, product comparison pages, articles and AppFinder, our assistive tool, will empower you to make confident and well-informed purchase decisions.
Sign up / Sign in
Both new and existing users can sign in with LinkedIn.
