Snapchat Pricing, Features, Reviews & Comparison of Alternatives

Pros
Snapchat is so much fun. It's a great way to let loose and be silly. It is great that you can set preferences for how long you want people to view your snapchat. There are so many fun filters too.

Cons
Snapchat has become more complicated in viewing others' snapchat stories. The old snapchat was a lot easier to use than it is now.

Rating breakdown

Likelihood to recommend: 9/10

Pros
Snapchat is the best short video app since Vine. They came out with an original and smart idea, and you can tell it was successful, because so many other companies quickly stole and modified their ideas and still do! (I'm looking at you Instagram & Facebook). They still have the best filters, interface, and the best business options for their model. Since they partnered with Bitmoji (or took it over? I'm not sure) It's grown even more and has even more value as both a consumer and as a marketer. Their business options include being able to create filters for your own events, creating a channel for your business (if you have a social channels or content to upload) which adds value to your offering as a business. Its smart, fun, and attention grabbing!

Cons
The only real problem with Snapchat is that it now has to compete with big Social media companies like Instagram who quickly hopped on the short vide "story" train. The advantage to Snapchat is that they are unique and they keep adding value constantly. But Instagram and Facebook have the advantage of going to fewer places for your media consumption. If you are happy to keep then all separate, then it's no issue!

Rating breakdown

Likelihood to recommend: 8/10

Pros
I like that I am able to link my website on snaps promoting my business. I can also share with Snapchat story so that many others can see it

Cons
Snapchat now has a lot of ads but I understand this is a way to keep them operating. I haven’t had any bad issues with them

Rating breakdown

Likelihood to recommend: 9/10

Pros
Easy to use. Casual way of staying in touch with friends. Seem to stay ahead of the curve and innovate their product in creative ways.

Cons
Years ago, I had an "og name" – that is, a handle that is deemed rare, and therefore valuable on the black market. Unfortunately for me, the celebrity whose name my handle was named after conspired with Snapchat and had my account deleted, for no reason. Days later, that celebrity had ownership of my account. Seems illegal, if you ask me.

Rating breakdown

Likelihood to recommend: 10/10

Pros
Ever since the redesign of the app, it has really gone downhill. Especially now that you have some of the same capabilities on Instagram, which is their competitor. Pros is that there are over a million users watching billions of snaps everyday. If your company doesn't at least have an account, you're missing out on an audience. Another pro is it’s fun. The filters and editing options are out-right silly and creative. You can warp your head, add a hat and mustache, or swap faces with a friend, which you can't do on Instagram, their competitor.

Cons
Not very user friendly. Even for someone who's job is in social media, Snapchat takes some getting used to. Another con, is while they have a million users, not as many people use Snapchat as other apps so its not as cost effective as say marketing on Facebook or Twitter, for example. Basically I wouldn't put all your eggs into Snapchat and nothing on Facebook or Twitter, if you're starting out with social media marketing. Test the waters and see if it's the right app for your business. The app is very popular with younger teens and adults, and therefore if your audience base is an older crowd, in terms of marketing, I'd stick to something that matches your marketing demographic better. One of my personal biggest pet peeves with the new redesign is that I don't like that the app mixes in ads with stories in the inbox.

Rating breakdown

Likelihood to recommend: 0/10