Snapchat Pricing, Features, Reviews & Comparison of Alternatives

Snapchat

Mobile messaging & multimedia platform

4.25/5 (40 reviews)

Snapchat overview

What is Snapchat?

Snapchat is a social messaging and multimedia platform that helps businesses increase awareness and reach unique audiences with engaging ad formats on mobile. Users can create, manage, and measure campaigns while at work or on the go, and drive action with ad products that are interactive and fun, for every objective.

Snapchat’s ad products include Snap Ads which help captivate audiences with full-screen vertical ads (with attachments); location-based ‘filters’ for establishments or events, and interactive ‘lenses’ for customer videos. Snapchat for business includes an ‘ad manager’ which enables users to create, optimize, and manage campaigns by uploading content and media, and selecting an ad type. Users can choose an objective, set an audience and budget, and schedule and run campaigns.

The predefined audiences feature allows business users to choose from more than 300 audiences based on what Snapchatters purchase and watch, what they like, and where they go. Users can get specific with demographics by age, location, device type, and advanced demographics such as household income and parental status. The audience matching feature enables users to combine their data with Snapchat’s to build custom audiences, with drag and drop functionality for building customer lists.

Tools for Snapchat Snap Ads reporting allow users to monitor campaigns in real time and identify key performance trends for optimization. Snapchat for business tracks the amount of times a user’s ad was served, including first and third-party metrics on how much attention ads received alongside support for MRC viewability metrics.

Pricing

Pricing options
Value for money
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Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, Europe, Germany, United Kingdom

Supported languages

English, Arabic, Chinese (Simplified), Chinese (Traditional), Danish and 14 other languages, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Swedish, Turkish
Snapchat screenshot: Captivate audiences with full-screen Snapchat Snap AdsSend Snaps from DiscoverSnapchat screenshot: Invite customers to play and share with interactive video 'lenses'Snapchat screenshot: Own a place or event with location-based filtersSnapchat screenshot: Create, optimize, and manage campaigns via the ads managerSnapchat screenshot: Deliver messages to the right audiences with Snapchat Snap AdsSnapchat screenshot: Input a brand name and headline to create a custom Snap AdSnapchat screenshot: Choose from a variety of templates within the library Snapchat screenshot: Create ad videos using templates via the 'Snap publisher'Using DiscoverDiscover new StoriesIntroducing On-Demand Geofilters

Snapchat reviews

Value for money
Features
Ease of use
Customer support
  4.0
  4.1
  4.1
  3.5
Lindsey Raney

A fun social media platform!

Used daily for 2+ years
Reviewed 2018-06-05
Review Source: GetApp

Pros
Snapchat is so much fun. It's a great way to let loose and be silly. It is great that you can set preferences for how long you want people to view your snapchat. There are so many fun filters too.

Cons
Snapchat has become more complicated in viewing others' snapchat stories. The old snapchat was a lot easier to use than it is now.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Gabriel Maxwell

Great Idea, and Platform!

Used weekly for 2+ years
Reviewed 2018-09-07
Review Source: GetApp

Pros
Snapchat is the best short video app since Vine. They came out with an original and smart idea, and you can tell it was successful, because so many other companies quickly stole and modified their ideas and still do! (I'm looking at you Instagram & Facebook). They still have the best filters, interface, and the best business options for their model. Since they partnered with Bitmoji (or took it over? I'm not sure) It's grown even more and has even more value as both a consumer and as a marketer. Their business options include being able to create filters for your own events, creating a channel for your business (if you have a social channels or content to upload) which adds value to your offering as a business. Its smart, fun, and attention grabbing!

Cons
The only real problem with Snapchat is that it now has to compete with big Social media companies like Instagram who quickly hopped on the short vide "story" train. The advantage to Snapchat is that they are unique and they keep adding value constantly. But Instagram and Facebook have the advantage of going to fewer places for your media consumption. If you are happy to keep then all separate, then it's no issue!

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Juanita Harrison

Snapchat

Used daily for 2+ years
Reviewed 2019-12-15
Review Source: GetApp

My overall experience with Snapchat has been pretty good

Pros
I like that I am able to link my website on snaps promoting my business. I can also share with Snapchat story so that many others can see it

Cons
Snapchat now has a lot of ads but I understand this is a way to keep them operating. I haven’t had any bad issues with them

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Easy to use app with tons of users. Great way to market to a younger audience, albeit expensive.

Used daily for 2+ years
Reviewed 2019-10-22
Review Source: GetApp

Pros
Easy to use. Casual way of staying in touch with friends. Seem to stay ahead of the curve and innovate their product in creative ways.

Cons
Years ago, I had an "og name" – that is, a handle that is deemed rare, and therefore valuable on the black market. Unfortunately for me, the celebrity whose name my handle was named after conspired with Snapchat and had my account deleted, for no reason. Days later, that celebrity had ownership of my account. Seems illegal, if you ask me.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Jessi Hardy

Eh. Used to be great, but now they've overcomplicated it

Used occasionally for 2+ years
Reviewed 2018-06-25
Review Source: GetApp

Pros
Ever since the redesign of the app, it has really gone downhill. Especially now that you have some of the same capabilities on Instagram, which is their competitor. Pros is that there are over a million users watching billions of snaps everyday. If your company doesn't at least have an account, you're missing out on an audience. Another pro is it’s fun. The filters and editing options are out-right silly and creative. You can warp your head, add a hat and mustache, or swap faces with a friend, which you can't do on Instagram, their competitor.

Cons
Not very user friendly. Even for someone who's job is in social media, Snapchat takes some getting used to. Another con, is while they have a million users, not as many people use Snapchat as other apps so its not as cost effective as say marketing on Facebook or Twitter, for example. Basically I wouldn't put all your eggs into Snapchat and nothing on Facebook or Twitter, if you're starting out with social media marketing. Test the waters and see if it's the right app for your business. The app is very popular with younger teens and adults, and therefore if your audience base is an older crowd, in terms of marketing, I'd stick to something that matches your marketing demographic better. One of my personal biggest pet peeves with the new redesign is that I don't like that the app mixes in ads with stories in the inbox.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 0/10

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Snapchat pricing

Pricing options
Free
View Pricing Plans

Contact Snap Inc. for detailed pricing information.

Snapchat features

Activity Dashboard
Campaign Analysis
Campaign Management
Campaign Segmentation
Drag & Drop Interface
Engagement Analytics

A/B Testing (187 other apps)
API (497 other apps)
Automatic Notifications (186 other apps)
Content Management (245 other apps)
Customizable Branding (249 other apps)
Customizable Templates (263 other apps)
Data Import/Export (221 other apps)
Email Marketing Management (183 other apps)
Monitoring (234 other apps)
Multi-Channel Marketing (220 other apps)
Real Time Analytics (213 other apps)
Reporting & Statistics (310 other apps)
Social Media Integration (293 other apps)
Third Party Integration (297 other apps)

Additional information for Snapchat

Key features of Snapchat

  • Snap Ads
  • Filters
  • Lenses
  • Full-screen vertical video ads with attachments
  • Audio
  • Create & manage campaigns
  • 300+ predefined audiences
  • Demographics
  • Audience match
  • Build custom audiences
  • Drag and drop customer lists
  • Tune performance
  • Geofilters
  • Ad manager
  • Snap publisher (video editing suite)
  • Multiple ad types
  • Objectives
  • Set budget
  • Schedule and run campaigns
  • Measure and optimize campaigns
  • Draw geofence
  • Campaign dashboard
  • Performance tracking
  • Campaign results
  • Creative library
  • Custom audiences
  • Instant messaging
  • Video streaming
View All Features

Benefits

Create custom filters and drive brand awareness, advocacy, and action in one package.

Drive traffic to pre-loaded websites and get customers to send their account email and more with a tap.

Create and manage campaigns with Snapchat Snap Ads including custom or predefined audiences, demographics, geofilters, and more.

Users can drive installs for their organization's app with a swipe and a tap, without ever leaving Snapchat.

Snapchat provides users with data on how many Snapchatters saw their ad, including real-time key performance trends, and reporting.