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Social Networking Software

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Mighty Networks logo
4.6
(86)

Build a different kind of community on a Mighty Network.

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Mighty is where creators, entrepreneurs, and brands build digital communities with cultural software. Be a part of something different #OnMighty.

With Mighty, you can bring your courses, memberships, and offers together in a powerful community under your own brand on iOS, Android, and the web.

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Mighty Pro logo
4.7
(12)

Get your own mobile apps quickly without custom development.

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Until Mighty Pro, your own branded mobile apps and website weren’t possible without risky, time-consuming, and expensive custom development.

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Circle logo
4.8
(15)

The all-in-one platform for world-class community builders

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Circle’s all-in-one platform brings together your community, courses, and content in one beautiful, user-friendly tool.

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MangoApps logo
4.4
(144)

Bring your frontline and office teams together

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MangoApps is a unified communications and social networking platform that serves as a bridge between desk and deskless workers.

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Trello logo
4.5
(23.1K)

Visual collaboration tool for shared project perspectives

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Marketing teams of all sizes are using Trello to launch go-to-market strategies, plan editorial calendars, and keep all project planning in sight across the team. Trello is the command center that connects all your work to show status updates, due dates, and comment back and forth to teammates.

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Instagram logo
4.7
(4.8K)

Capture, edit, and share photos, videos, and messages

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Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

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monday.com logo
4.6
(4.7K)

Project Management Made Easy

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monday.com is the collaboration tool for teams to do more together. Easily collaborate with your team in one place.

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Hootsuite logo
4.4
(3.6K)

Social Media Management & Scheduling for SMBs and Enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Meta for Business logo
4.4
(2.2K)

Personalized marketing plans for businesses on Facebook

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Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

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Twitter/X logo
4.5
(1.6K)

A real-time, cross-network, social media messaging service

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Established in 2006, Twitter/X has grown into a real-time, short messaging service with a multi-sectoral, global network of over 200 million active users

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Workplace from Meta logo
4.4
(1.3K)

A simple and secure way to connect your organization.

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Workplace from Facebook is a secure social networking platform for enterprise that allows co-workers to connect immediately via Work Chat instant messaging

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Vaave logo
4.8
(330)

Cloud-based alumni management solution for all alumni needs

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Vaave is a cloud-based alumni management solution that helps organizations of all sizes build and manage their exclusive alumni network. The platform offers a range of features, including an alumni database, engagement & fundraising tools, custom branding, job posting, re-hiring, referrals and more.

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Microsoft Viva Engage logo
4.2
(798)

Enterprise Social Network (ESN) to connect and communicate

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Microsoft Viva Engage is a private enterprise social networking solution that enables employees to collaborate securely across time and distance. Microsoft Viva Engage provides a single, secure platform on which companies can share information, resources and business applications

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Bitrix24 logo
4.2
(830)

100% free CRM, collaboration, and communication tool suite

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Bitrix24 is free social intranet software available both in cloud and on premise. It's 100% free when used by small teams. Bitrix24 comes with over 35 free intranet tools, open source code, mobile apps, API, content management systems, social and classic interfaces.

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NiceJob logo
4.9
(191)

Reputation marketing with reviews, social & SEO tools

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NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

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SocialPilot logo
4.4
(365)

Social Media Scheduling & Analytics Tool for SMBs & Agencies

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SocialPilot is a social media marketing management solution for social media professionals & digital agencies, offering automated post scheduling, team & client collaboration, analytics & reporting, social inbox, content curation and so much more with a free 14-day trial.

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Justuno logo
4.6
(147)

All-In-One Conversion Rate Optimization Suite for Marketers

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Accelerate growth of your email, SMS, micro-influencer, or subscriber data-bases. Justuno is the premier all-in-one conversion marketing toolkit with pop-ups, exit promotions, cart abandonment offers, banners, gamification, and more! Used by brands and agencies of all size.

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Wimi logo
4.7
(117)

Reinvent your teamwork

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Wimi is an all-in-one collaboration tool that helps teams save time daily. Wimi integrates all essential services for efficent teamwork : team Channels, documents and drive, group calendar, task management, and video chat, screensharing.

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Reputation logo
4.4
(182)

Reputation management solution for multi-location businesses

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Reputation.com is a reputation management solution, which helps multi-location businesses monitor and improve online ratings, reviews, customer experience, traffic, and more. Its centralized dashboard lets companies collect data and provides a 360-degree view of online and offline reputation.

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Bettermode logo
4.8
(91)

All-in-one community platform for branded communities

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Bettermode is an all-in-one customer community platform to build engaging and fully customized social networks. Allow users to discuss and connect under your brand. Members can explore, follow, ask questions, start discussions and polls, upvote, comment and share multiple types of content.

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eXo Platform logo
4.6
(115)

Digital Workplace Software

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Engage employees, promote an open enterprise culture and Facilitate collaboration and knowledge sharing with eXo Platform’s social networking capabilities.

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Graduway logo
4.4
(133)

Graduway - Unleash the Power of Your Network

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Graduway, your 4-in-1 virtual community to recruit and mentor students, engage alumni, and cultivate donors

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Clinked logo
4.8
(76)

White-label Client Portal & Collaboration Software

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Clinked is a cloud-based client portal & collaboration software. Allow clients, internal teams and project groups to efficiently work within branded, secure and intuitive workspaces. Increased brand recognition and productivity of Clinked will drive client retention and setup apart from competition.

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AlumnForce logo
4.7
(79)

Alumni success, networking, and engagement

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AlumnForce is a private professional social network solution for managing alumni networks. The modular platform facilitates the management of school, university, and other educational networks, and allows students, graduates, alumni, recruiters, teachers, and staff to engage and connect.

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Post Planner logo
4.1
(185)

You'll look like a social media genius

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Any social media tool can help you schedule posts.
We're built for engagement.

Post Planner makes it easy to FIND, PLAN and POST content that is proven!

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Buyers Guide

Social Networking Software

What is social networking software?

Social networking software enables users to create a platform where people can connect, communicate, and share ideas and content online. This software can be used for various purposes, including personal and professional networking, community building, and content sharing. It allows users to create personal profiles and communicate through features such as posting updates, sharing images or videos, commenting on others' posts, and direct messaging.

Businesses typically use social networking software to promote their products and services by directly reaching out to potential customers. By engaging with prospects on social media, they can nurture leads and move them further down the sales funnel. The software also helps understand customer behavior by offering insights into user engagement metrics such as likes, comments, shares, and click-through rates.

Social networking platforms serve as a direct line of communication with customers, enabling businesses to promptly address customer inquiries, resolve issues, and gather valuable feedback. By responding to customer feedback or queries on social networking platforms, businesses can enhance customer satisfaction and foster long-term loyalty.

What are the core features of social networking software?

  • Group management: Create and manage groups within the social networking platform. This feature allows you to create communities or forums based on common interests, enabling group members to share posts and engage in discussions. Group management also includes the rights to add or remove members, set group rules, moderate the content posted, and schedule events for the group's calendar. 

  • Activity/news feed: Display real-time updates and posts from users within your network, including status updates, photos, videos, and links to articles. This feature promotes engagement by allowing you to see what your connections are doing online at a glance.

What are the benefits of social networking software?

  • Enhances communication and collaboration: Social networking software standardizes communication and collaboration among internal stakeholders. Its real-time messaging feature allows your team members to share insights, updates, and project-related information. They can also exchange ideas and ask questions to receive immediate feedback. Additionally, most platforms let you create project-based groups for discussions, content sharing, and project coordination. This functionality helps break down geographical barriers, allowing your teams to connect and interact in real time.

  • Boosts brand exposure and visibility: You can leverage social networking platforms to reach a wider audience and directly engage with potential customers. Through regular posts and interactions, you can establish a strong online presence, making your brand more visible and recognizable among potential clients and partners.

  • Facilitates targeted advertising: Social networking software collects data on your prospects, such as their interests, behaviors, and demographics. This data enables your advertising team to create highly targeted campaigns that align with customers’ preferences. This targeted approach ensures your advertisements reach the most relevant audience, increasing the chances of conversion and maximizing the return on investment.

What are the potential issues with social networking software?

  • Privacy breaches: The vast amount of user data social networking software collects raises the risk of data misuse. Your business may use this data for targeted advertising, but there's a potential for it to be mishandled or sold to third parties without user consent. Unauthorized sharing or selling of user data can lead to privacy violations and erode user trust in the platform.

  • Integration challenges: Your business may rely on a suite of software tools for various functions, and if your chosen social networking software doesn’t support seamless integration with these tools or requires additional development efforts, you may face integration issues. For example, if the software lacks compatibility with your CRM system's data structure or necessitates custom development for synchronization, your business may experience disruptions in the flow of client information.

  • Noncompliance challenges: Social networking platforms collect, store, and share user information, raising concerns about privacy and regulatory compliance. As a business, you must navigate these issues carefully to avoid legal repercussions. Failure to comply with data protection laws, such as the General Data Protection Regulation (GDPR), can result in severe consequences, including financial penalties, legal actions, and reputational damage.

How much does social networking software cost?

Most social networking software products on the market are priced on a “per month, per user” basis, and their entry-level pricing plans range from $4 to $199+*. An enterprise product that’s priced higher may include additional features such as advanced analytics and reporting, customization and branding, enterprise-level security, and dedicated support and training.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of Nov. 23, 2023.

What is social networking software used for?

Social networking software helps facilitate and enhance various aspects of online communication, connection, and collaboration. However, this software can have multiple use cases based on the data fed into the system and the available software features. 

  • Content sharing: Social networking software enables your business to share a wide range of content types, such as text, images, videos, and links. This feature facilitates the exchange of information, experiences, and creative expressions, fostering a dynamic and interactive brand presence.

  • Customer engagement: Your business can leverage social networking software for customer engagement strategies. Through comments, likes, shares, and direct messaging capabilities, you can interact with your audience in real time. This engagement builds brand loyalty and provides valuable insights into customer preferences and behaviors, helping refine your marketing approach.

  • Account management: Most social networking software solutions include tools for account management, enabling individual users to personalize their profiles, control privacy settings, and manage connections. For your business, account management features are essential for maintaining a professional and consistent online presence. You can update your company’s information, showcase your achievements, and curate content that aligns with your brand’s identity.

Which tools integrate with social networking software?

Social networking software can integrate with various tools, enhancing ease of use and productivity. Most commonly, these tools allow the integration of multiple social media accounts onto one platform, reducing the effort and time spent reposting the same content across different platforms. We looked at thousands of reviews from users of social networking software to identify products that users frequently mention integrating with their social networking tools:

  • Facebook, a social media platform, integrates with social networking software to allow you to share content, engage with prospects, and manage your Facebook profile directly from the software. This integration simplifies social media management for your business.

  • WhatsApp, a real-time messaging and communication tool, integrates with social networking software to enable your business to connect with contacts, share updates, and engage in conversations with prospects and customers.

  • Microsoft 365, a collaboration and document sharing tool, integrates with social networking software to enhance project coordination and productivity. It lets you directly add project-specific documents, spreadsheets, and presentations to your social networking platform.

  • WordPress, a content management platform, integrates with social networking software to let your business share blog posts, articles, and other content directly from your social platforms, simplifying content distribution.

  • LinkedIn, a professional networking platform, integrates with social networking software to facilitate sharing your business’s achievements, news, events, or updates within the professional networking sphere.

*We identified these integrations mentioned most often in verified reviews of social networking software published on GetApp within the past two years (as of Nov. 23, 2023).

Considerations when purchasing social networking software

  • Evaluate the user engagement features. Look for software solutions that provide robust user interaction tools such as likes, comments, shares, and private messaging. Assess the ease of initiating and participating in conversations as well as the platform's ability to facilitate community building.

  • Assess the content management capabilities. Content management capabilities enable you to organize, schedule, and control content distribution. These capabilities also let you monitor audience engagement on published content, which aids in making informed decisions about future postings. Additionally, assess the platform’s ability to support various content types, including images, videos, articles, and links.

  • Check the privacy and content-sharing settings. Prioritize social networking platforms that offer granular privacy controls, allowing you to manage who can view your content and engage with your brand. Ensure the platform adheres to data protection standards and provides transparency regarding how user data is handled. Privacy and content-sharing settings help your business maintain online safety while using the platform and protect user data from unauthorized access or misuse.


Sources

Products evaluated for the pricing calculation were taken from GetApp’s social networking software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in GetApp’s directory that offer them.

Disclaimer

This social networking software buyers guide was authored by GetApp's content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.