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Meta for Business vs Snapchat Comparison

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Overview

Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

5

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

1.8K

5

4

3

2

1

1,094

554

172

24

18

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.6

494

5

4

3

2

1

334

126

29

4

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

More than that, our audience is glad to consume content about topics they are interested in and to join the conversation surrounding our posts, to be a part of our community.

AR

Anonymous Reviewer

It is fun of using facebook and contineously improving. It is good place for startup business as you can advertise your goods from any anywhere.

GA

Godwin Appiah K.

For me the most thing I liked about this software is the ease of use because simply is easy an cofortable in work on it and given as the best performance.

AG

ANAS G.

Pros

It is an amazing platform to explore during lockdown. I feel more confortable using snapchat than instagram since I only keep my best friends there.

JF

Jessica F.

It’s super easy to quickly catch up with friends through images, which is more lively than texted. The social media is focused on posting images and videos only.

AR

Anonymous Reviewer

I like that you can share your picture and videos with your friends and random people. I like their filters as some of them are really interesting and unusual.

AR

Anonymous Reviewer

Cons

All the ads are a bit crazy. And there's lots of fake accounts with fake info set up solely to scam ppl.

AR

Anonymous Reviewer

It is very much a if a user sees offense in anything you do, you could have someone report a post that they find offensive and be punished even if it follows the guidelines.
AvatarImg

Chelsea O.

I dislike they way they handle elections, they way they handle reporting and banning. Someone can get banned for saying something that wasn’t even offensive and they have no one to talk to about it.

JH

Jessica H.

Cons

Also because of the disappearing feature, I worry that not the greatest people can send insulting messages to children without their being long-lasting proof that could prove their guilt.

MA

Michelle A.

I wanted to completely block the Discover section so that nothing showed up on there that could potentially be inappropriate for her.

MJ

Megan J.

The promotional filters are the worst. I cannot stand the filters that come with sound.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features22
  • Activity Dashboard
  • Activity/News Feed
  • Advertising Management
  • Automated Publishing
  • Automated Scheduling
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Document Management
  • Drag & Drop
  • Engagement Tracking
  • For Small Businesses
  • Forum / Discussion Board
  • Group Management
  • Image Library
  • Keyword Filtering
  • Live Chat
  • Media Library
  • Multi-Account Management
  • Multi-Campaign
  • Performance Metrics
  • Post Scheduling
  • ROI Tracking
  • Real-Time Chat
  • Reporting/Analytics
  • Social Advertising
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Visual Analytics
  • Total features23
  • Activity Dashboard
  • Activity/News Feed
  • Advertising Management
  • Automated Publishing
  • Automated Scheduling
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Document Management
  • Drag & Drop
  • Engagement Tracking
  • For Small Businesses
  • Forum / Discussion Board
  • Group Management
  • Image Library
  • Keyword Filtering
  • Live Chat
  • Media Library
  • Multi-Account Management
  • Multi-Campaign
  • Performance Metrics
  • Post Scheduling
  • ROI Tracking
  • Real-Time Chat
  • Reporting/Analytics
  • Social Advertising
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Visual Analytics

Integrations

  • Total integrations1330
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations45
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • Authorize.Net
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Mailchimp
  • Meta for Business
  • PayPal
  • Salesforce Sales Cloud
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Meta for Business logo

Meta for Business

Facebook Fading Fast

Reviewed 4 years ago
Pros

The interface has been smoothed out over time. Advertisements are integrated within the newsfeed cleanly and subtly; both user and advertiser win here. Able to locate target demographics with pinpoint accuracy.

Cons

The algorithms that Facebook relies upon do not emphasize quality content; instead, they appear to reward those that post most frequently. The general search function leaves much to be desired. Even before all of the brouhaha, we have seen a lack of engagement on the platform as other users shift to more visual mediums (see; Instagram and snapchat). The recent departure of Instagram's leadership brings up more questions.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Snapchat logo

Snapchat

As user

Reviewed 5 months ago

Overall excellent tool

Pros

Easy and free promotion for small business and effective tool for lead generation..getting more audience for business by using snap promotion

Cons

You can not take screen short of details or something it will inform the user end which is embarrassing sometimes

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Snapchat logo

Snapchat

Silly Snapchat!

Reviewed a year ago

Ok - could live without it. So many other social sites out there.

Pros

Just an overall fun app - something to waste some time. Great filters! Lots of fun for the kids and adults!

Cons

Not great for promoting business - more a fun app. Not sure how safe it is for kids if parents not monitoring it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Snapchat logo

Snapchat

Business use for SnapChat

Reviewed 3 years ago
Pros

I had heard about snapchat from some friends who used it mostly for personal communications and it didnt occur to me to the business applications. To date, I have had multiple clients request we communicate via Snapchat as it is easier for them.

Cons

Because it is designed for personal use, snapchat does not offer features that would benefit business communication.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Snapchat logo

Snapchat

Snap and chat

Reviewed 4 years ago
Pros

Famous and popular social network to make amazing photos and small videos with lots of effects and stickers. And share with your friends and world. And its totally free.

Cons

Need to add more features so can be properly used for business. Customer support is very bad. Reply very late.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Snapchat logo

Snapchat

I love the geofilters

Reviewed 4 years ago
Pros

Geofilters are great for both personal and business usages. It's a great way to promote an event for example.

Cons

Instagram is better when it comes to business. It is hard to discover new business on Snapchat, even with their new search.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Snapchat logo

Snapchat

Snapchat

Reviewed a year ago

My overall Experience with Snapchat has been a good one.

Pros

What I like most about Snapchat is that it is a fun way to get our business out there to all walks of life.

Cons

There is nothing that I dislike about this app, it's a neat one to have for you business, a place where you can get creative.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Snapchat logo

Snapchat

Snapchat

Reviewed 10 days ago

Good for avertizing.and small for anykning

Pros

I love Snapchat n video and the filters.

Cons

Slow refreshing ....the business and personzl acct to J3

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Snapchat logo

Snapchat

"Not the Best Anymore "

Reviewed a year ago

Snapchat used to be an awesome platform, nowadays not so much. I hardly use it either my businesss or for fun. Other platforms like Facebook and TikTok have taken over

Pros

Snapchat has created a platform to share your stories and daily experiences with people all over the world. It's a good place to advertise your products or your brand.

Cons

It is not beginner friendly, one has to learn their way around the app which is time consuming especially for one who is using it as a business platform.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat logo

Snapchat

very good platform for my company

Reviewed 5 months ago

I generate marketing for my business and I evaluate statistics.

Pros

I generate marketing and evaluate through this platform, it is very easy to access and they offer many tools.

Cons

initially present difficulty but due to their own ignorance, not because of the platform.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Snapchat logo

Snapchat

SnapChat Review!!!

Reviewed 3 months ago

Overall Great Social Media Application For Trying To Be Creative With Your Business!!!!

Pros

The filters On this App Is Very Interesting!!! And Helps You Customize Your Photos And Videos In A Special Way!!! Which is Really Nice 🙂 Great For Promotion 👍 You Can Design A Filter Based On Your business & Have users Do the Advertising For you!!

Cons

The audience is rather limited compared to other services ...this Platform Is More Geared Towards the Younger Audience Between 12-34 years old Which Can be An Issue For Some Businesses...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat logo

Snapchat

A Great Way to Reach a Vast Audience

Reviewed 2 months ago

I use SnapChat for business occasionally but often for personal use. It's a fun way to share content!

Pros

The app is a fun and easy way to connect to clients.

Cons

It is sometimes not seen as professional since it's used for fun a lot.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Snapchat logo

Snapchat

Honest And Trustworthy

Reviewed 6 months ago
Pros

Snapchat is so easy to market a small business on and it the name and your brand around when other people share and spread the word have stories and a instagram set specifically up for your psge and given them the people behind the business.

Cons

No cons just very good easy to way to put your business on a social platform

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Snapchat logo

Snapchat

Snappy!

Reviewed 5 months ago

Business wise, I haven't used it much. Just for social media contact however, it is enjoyable.

Pros

I enjoy being able to monitor my posts, seeing who views them.

Cons

I dislike the time length for videos. Also find myself sending snaps to people on accident at times.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat logo

Snapchat

Easy to share progress

Reviewed 2 months ago
Pros

simply to share his progress of the project with others

Cons

i would like to see a little more seriousness in the filters. just to be able to present the business

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Snapchat logo

Snapchat

Great Idea, and Platform!

Reviewed 4 years ago
Pros

Snapchat is the best short video app since Vine. They came out with an original and smart idea, and you can tell it was successful, because so many other companies quickly stole and modified their ideas and still do! (I'm looking at you Instagram & Facebook). They still have the best filters, interface, and the best business options for their model. Since they partnered with Bitmoji (or took it over? I'm not sure) It's grown even more and has even more value as both a consumer and as a marketer. Their business options include being able to create filters for your own events, creating a channel for your business (if you have a social channels or content to upload) which adds value to your offering as a business. Its smart, fun, and attention grabbing!

Cons

The only real problem with Snapchat is that it now has to compete with big Social media companies like Instagram who quickly hopped on the short vide "story" train. The advantage to Snapchat is that they are unique and they keep adding value constantly. But Instagram and Facebook have the advantage of going to fewer places for your media consumption. If you are happy to keep then all separate, then it's no issue!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat logo

Snapchat

Really great produce for a content creator.

Reviewed 6 months ago

It has been great. I like to use it a lot.

Pros

It is really easy to share content whether you use it for personal or business reasons. Also, it is really easy to use it, and very friendly.

Cons

Sometimes, when you have a video which is on really high definition. Once it published you do not get it's fully quality.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Snapchat logo

Snapchat

Great for business pictures, even on other platforms

Reviewed a year ago

Works great as a secondary social media account. Very helpful for presentation of your product.

Pros

It makes pictures very appealing to your audience. Easy to have multiple accounts. Very easy to use and at no cost.

Cons

It does not have the platform that other social media networks have. In itself it’s not going to give you much business.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat logo

Snapchat

Snapchat increased my instagram followers!

Reviewed 5 months ago

Very Fun and Engaging experience for my influencing business! I recommend it for social media influencers and even people who just wants to be make more connections!

Pros

I love how people found me more ever since I started using Snapchat! Since I used snapchat and the option to public my posts and be seen. I was able to be seen more by people. Which made my Instagram following go higher! I was so shocked to see that I just created snapchat and people just started following me quickly. So definitely snapchat has a lot of people engaged and it's a great people connecting app to use!

Cons

What I didn't like is how sometimes some parts of the tools is limited to navigate or browse through. It can add more tools to make it more user friendly. It does seem to cater more to younger audience but older audience can use it too. If you are techy!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Snapchat logo

Snapchat

Grow your business as well as entertain yourself !

Reviewed 21 days ago

I spend my Quality time on it. It's really easy to make new friends on Snapchat and the consistency we need to maintain is by sending a daily streak. It is a good platform for Marketing your business without investing. you can advertise your products or even make business-related products video free of cost. Overall my experience is good. snapchat is complete entertainment as well as helpful for your business marketing.

Pros

The most like feature in Snapchat is sending notifications of someone who is secretly safe videos or taking a screenshot without permission, posting stories, a huge collection of snap filters, and the streak feature which makes every snap friend connect.

Cons

I can't able to send pictures or videos to my all group at one time. It makes it difficult and time-consuming to capture pictures every time and send them to all groups. Snapchat introduces a feature to add at least 1500 people in one group which makes it easy for us.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Snapchat logo

Snapchat

Snapchat Review

Reviewed a year ago
Pros

What I like most about snapchat is how simply and quickly you can upload content.

Cons

Features that can be improved is the landing/home page. It's very cluttered with stories. And every story is so ad ridden so it's very unenjoyable to consume content on this platform. I wouldn't say Snapchat is a necessary social platform to use for a business.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Snapchat logo

Snapchat

Creative platform suitable for advertising and campaign creation

Reviewed a year ago

Snapchat is a multi-purpose platform that is both used for advertising and can be used for election campaigns. You can also follow the page of your favorite brand or celebrity. Overall, it is good for advertising a product or service, but you can not expect a serious professional business platform or professional messenger, and its facilities are very good in itself.

Pros

Reaching audiences from specific demographic and desired locations for advertisement and campaigns is unique feature for this range simple platform. It has more of the capabilities of a social media platform than just being a messenger. Advertising facilities and launching advertising campaigns in geographical areas and specific areas, as well as attracting audiences based on data are also good. Sending temporary stories with 24-hour credit is great, users have an ID and no need to share a mobile number. For example, for an event or concert, you can easily target the audience in a specific area and send them ads.‌ The same is true for election campaigns. Using powerful and creative filters for images and videos is very attractive and good.

Cons

The disappearance of messages and the possibility of sending and receiving disposable messages is very childish and unprofessional, and this is the only reason why it cannot be used for new commercial purposes. Due to its design and structure, most of the real audience of this application are people under 18 years old, and fewer adult and business audiences work with this app, and therefore the market has a limited and specific target, and I wish to include these features in a separate version with commercial capabilities. To add a serious adult and business audience.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat logo

Snapchat

Best Marketing Tool

Reviewed 16 days ago

I love all the features of snapchat. I'm always satisfied with new updates....

Pros

Snap chat has amazing features to show of what your small business creates.

Cons

My least favorite feature of Snap chat is that your able to receive message from any and anyone without my consent.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat logo

Snapchat

Easy networking without sharing personal information.

Reviewed 5 months ago
Pros

Snapchat is a good tool to use without divulging personal information. Photos can be sent from one user to another but they won't be automatically saved, which is helpful for confidentiality purposes, particularly in business.

Cons

First and last names aren't automatically listed. Sometimes you are not sure who someone is by their username and this cannot be verified.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat logo

Snapchat

Snapchat, A very useful multidimensional platform for new generation

Reviewed 3 months ago

Snapchat is amazing, My products sell has increased as I could analysis the consumer demand.conversion tracking is very helpful for knowing about customers interest.

Pros

I found snapchat is a Amazing platform for a person’s professional and personal life.I am benefitted in both way.Key word filtering has paved the way of marketing and conversion tracking helps very much in business.

Cons

So far I couldn’t identify anything to be disliked in snapchat.But Sometimes I feel that filters used in snapchat for selfie or picture purpose make people too much beautiful than their actual look.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat logo

Snapchat

Great Social Media Platform

Reviewed 7 months ago

Amazing!

Pros

This software allows me to stay connected to not only my friends but my clients. I can send updates on my personal life as well as promotions for my business. Very easy to use and safe.

Cons

This software does not have many cons. It is safe and easy to use but may seem complicated for first time users.