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Jotform vs XM for Customer Experience Comparison (2026)

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Good recommendations?

Jotform logo

Jotform

XM for Customer Experience logo

XM for Customer Experience

Overview

Jotform helps you create online forms and collect data, all without needing to write a single line of code.

Improve every key moment along the customer journey with the world's most advanced, AI-driven customer experience platform.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

1500

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

2.9K

5

4

3

2

1

2.1K

646

83

16

25

  • Value for money
  • Ease of use
  • Features
  • Customer support
84%
would recommend this app

4.6

255

5

4

3

2

1

180

62

11

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

Pros

“Massive Template Library: With over 10,000 free templates, you rarely have to start from scratch. Whether you need a simple contact form, a complex registration page, or an application form, there’s almost always a pre-built layout ready to customize.”
Verified reviewer profile picture

Christopher V.

HUMAN RELATIONS

“We use this for a variety of different forms that our hospital has and utilize it the most when clients are not physically in the lobby or we utilize the mobile friendly versions on our tablets when our CSRs are inundated.”
Verified reviewer profile picture

Dana P.

CVOM

“End users were required to complete CAPTCHA challenges/games and other verification steps to confirm they were human, which created additional steps for patrons who simply wanted to sign in or out. While this was ultimately resolved by verifying users through a valid ID and a photo of the individual holding their ID, the process initially felt cumbersome for our use case.”
BS

BETSY S.

Vice President of Operations

Pros

“It's an industry leader, used more often than any other survey platform (I believe this is still true), it has robust capabilities, and it's fairly user friendly.”
Verified reviewer profile picture

Brett G.

Mgr., Market Insights

“Very helpful for gathering opinions and reviews of internal processes and company updates.”
MA

Mike A.

Sales

“A dashboard allows management to review the performance of individual Consultants per mission, account or profile.”
HA

Henri A.

Analytics Market Manager

Cons

“That said, we have occasionally run into issues where customers submit forms multiple times because the payment status isn’t clear, resulting in duplicate transactions and extra refund handling. If duplicate‑submission protection or clearer payment confirmation improved, it would remove one of the few operational headaches we’ve experienced.”
TP

Tarrin P.

President

“The free plan is incredibly restrictive, offering very low limits on monthly submissions and storage space, and it forces you to display prominent Jotform branding. If you run a small project or only need the tool occasionally, the jump to a paid plan feels quite expensive.”
Verified reviewer profile picture

Christopher V.

HUMAN RELATIONS

“When creating more complex forms, it can sometimes be difficult to find the settings I need for certain block functionality (like requiring an answer). And while forms can be personalized according to some branding elements, the overall customization capacity is fairly limited.”
SP

Stephanie P.

American accent coach

Cons

“Some parts of the tool are a bit clunky for example the survey upload feature, which for the type of surveys we do, doesn't work very well and often rejects.”
Verified reviewer profile picture

Josh D.

Head of Procurement

“We decided not to proceed with the purchase due to cost”
SG

Shelby G.

QA & Environmental Manager

“UI not intuitive and not as flexible as other products, things like Survey Monkey, etc.,”
CM

Christopher M.

Finance Manager

  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review8 months ago

Key features

  • Total features180
  • 360 Degree Feedback
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Action Management
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Admissions Management
  • Agent Interface
  • Alerts/Escalation
  • Alerts/Notifications
  • Alumni Management
  • Analytics
  • Annotations
  • Anonymous Feedback
  • Appointment Management
  • Appointment Scheduling
  • Approval Process Control
  • Archiving & Retention
  • Assessment Management
  • Asset Tracking
  • Assignment Management
  • Attendance Management
  • Attendance Tracking
  • Attendee Tracking
  • Audit Management
  • Audit Trail
  • Authentication
  • Autofill
  • Automated Routing
  • Automated Scheduling
  • Automatic Transcription
  • Barcode/Ticket Scanning
  • Behavior Tracking
  • Behavioral Analytics
  • Bereavement Management
  • Billing & Invoicing
  • Booking Management
  • Business Process Automation
  • Buy Side (Suppliers)
  • CES Survey Structure
  • CRF Tracking
  • CRM
  • CSAT Survey Structure
  • Calendar Management
  • Call Center Management
  • Call Recording
  • Campaign Management
  • Care Plan Management
  • Case Management
  • Categorization/Grouping
  • Charting
  • Chat/Messaging
  • Chatbot
  • Churn Management
  • Claims Management
  • Class Registration
  • Class Scheduling
  • Classroom Management
  • Client Database
  • Client Management
  • Client Portal
  • Clinical Study Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Complaint Monitoring
  • Completion Tracking
  • Compliance Management
  • Compliance Tracking
  • Computer Telephony Integration
  • Conditional Logic
  • Configurable Workflow
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Continuous Feedback
  • Contract Drafting
  • Contract/License Management
  • Convert to PDF
  • Credit Card Processing
  • Curriculum Management
  • Customer Activity Tracking
  • Customer Complaint Tracking
  • Customer Data Management
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Surveys
  • Customer Touchpoints
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Extraction
  • Data Import/Export
  • Data Retrieval
  • Data Security
  • Data Storage Management
  • Data Synchronization
  • Data Verification
  • Data Visualization
  • Digital Signature
  • Document Automation
  • Document Capture
  • Document Classification
  • Document Generation
  • Document Imaging
  • Document Management
  • Document Review
  • Document Storage
  • Document Templates
  • Donor Management
  • Drag & Drop
  • Dues Management
  • EMR/EHR
  • Electronic Forms
  • Electronic Payments
  • Electronic Signature
  • Email Alerts
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Coaching Tools
  • Employee Database
  • Employee Management
  • Employee Profiles
  • Employee Recognition
  • Employee Reward Programs
  • Encryption
  • Engagement Tracking
  • Enrollment Confirmation
  • Enrollments/Onboarding
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Triggered Actions
  • Facility Management
  • Feedback Management
  • File Management
  • File Recovery
  • File Sharing
  • File Storage
  • Financial Aid Management
  • For Government
  • For Group Therapy
  • For Healthcare
  • For Higher Education
  • For Home Care Providers
  • For Legal Professionals
  • For Mental/Behavioral Health
  • For Municipal Offices
  • For Nonprofits
  • For Nursing Homes
  • For Substance Abuse Therapy
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Fundraising Management
  • Goal Management
  • Goal Setting/Tracking
  • Government Contracts
  • Grant Management
  • Group Registration
  • HIPAA Compliant
  • HR Management
  • Home Health Care Management
  • Housing Management
  • Incident Management
  • Income/Expense Tracking
  • Initial Assessments
  • Interaction Tracking
  • Inventory Management
  • Invoice Management
  • Issue Management
  • Issue Tracking
  • Job Management
  • K-12
  • KPI Monitoring
  • Keyword Tracking
  • Knowledge Management
  • Lab Integration
  • Lead Generation
  • Learning Management
  • Live Chat
  • Live Results Sharing
  • Loyalty Program
  • Maintenance Scheduling
  • Map Creation
  • Media Library
  • Medication Alerts/Warnings
  • Medication Management
  • Member Database
  • Membership Management
  • Merge/Append Files
  • Mobile Access
  • Mobile App
  • Mobile Signature Capture
  • Mobile Survey
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Language
  • Multi-Location
  • Multi-Party Signing
  • Multiple Question Types
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Natural Language Processing
  • Negative Feedback Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Pulse Surveys
  • Quality Assurance
  • Quality Management
  • Question Branching
  • Question Library
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Retention Tracking
  • Review Monitoring
  • Review Notification
  • Review Request
  • Rewards Management
  • Routing
  • SMS Messaging
  • Scoring
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Self-Service Search
  • Sentiment Analysis
  • Service Level Agreement (SLA) Management
  • Social Media Integration
  • Social Media Monitoring
  • Speech-to-Text Analysis
  • Support Ticket Management
  • Support Ticket Tracking
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Text Analysis
  • Text Fields
  • Third-Party Integration
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Website Integration
  • Widgets
  • Workflow Automation
  • Workflow Management
  • eCards
  • Total features145
  • 360 Degree Feedback
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Action Management
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Admissions Management
  • Agent Interface
  • Alerts/Escalation
  • Alerts/Notifications
  • Alumni Management
  • Analytics
  • Annotations
  • Anonymous Feedback
  • Appointment Management
  • Appointment Scheduling
  • Approval Process Control
  • Archiving & Retention
  • Assessment Management
  • Asset Tracking
  • Assignment Management
  • Attendance Management
  • Attendance Tracking
  • Attendee Tracking
  • Audit Management
  • Audit Trail
  • Authentication
  • Autofill
  • Automated Routing
  • Automated Scheduling
  • Automatic Transcription
  • Barcode/Ticket Scanning
  • Behavior Tracking
  • Behavioral Analytics
  • Bereavement Management
  • Billing & Invoicing
  • Booking Management
  • Business Process Automation
  • Buy Side (Suppliers)
  • CES Survey Structure
  • CRF Tracking
  • CRM
  • CSAT Survey Structure
  • Calendar Management
  • Call Center Management
  • Call Recording
  • Campaign Management
  • Care Plan Management
  • Case Management
  • Categorization/Grouping
  • Charting
  • Chat/Messaging
  • Chatbot
  • Churn Management
  • Claims Management
  • Class Registration
  • Class Scheduling
  • Classroom Management
  • Client Database
  • Client Management
  • Client Portal
  • Clinical Study Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Complaint Monitoring
  • Completion Tracking
  • Compliance Management
  • Compliance Tracking
  • Computer Telephony Integration
  • Conditional Logic
  • Configurable Workflow
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Content Publishing Options
  • Continuous Feedback
  • Contract Drafting
  • Contract/License Management
  • Convert to PDF
  • Credit Card Processing
  • Curriculum Management
  • Customer Activity Tracking
  • Customer Complaint Tracking
  • Customer Data Management
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Surveys
  • Customer Touchpoints
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Extraction
  • Data Import/Export
  • Data Retrieval
  • Data Security
  • Data Storage Management
  • Data Synchronization
  • Data Verification
  • Data Visualization
  • Digital Signature
  • Document Automation
  • Document Capture
  • Document Classification
  • Document Generation
  • Document Imaging
  • Document Management
  • Document Review
  • Document Storage
  • Document Templates
  • Donor Management
  • Drag & Drop
  • Dues Management
  • EMR/EHR
  • Electronic Forms
  • Electronic Payments
  • Electronic Signature
  • Email Alerts
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Coaching Tools
  • Employee Database
  • Employee Management
  • Employee Profiles
  • Employee Recognition
  • Employee Reward Programs
  • Encryption
  • Engagement Tracking
  • Enrollment Confirmation
  • Enrollments/Onboarding
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Triggered Actions
  • Facility Management
  • Feedback Management
  • File Management
  • File Recovery
  • File Sharing
  • File Storage
  • Financial Aid Management
  • For Government
  • For Group Therapy
  • For Healthcare
  • For Higher Education
  • For Home Care Providers
  • For Legal Professionals
  • For Mental/Behavioral Health
  • For Municipal Offices
  • For Nonprofits
  • For Nursing Homes
  • For Substance Abuse Therapy
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Fundraising Management
  • Goal Management
  • Goal Setting/Tracking
  • Government Contracts
  • Grant Management
  • Group Registration
  • HIPAA Compliant
  • HR Management
  • Home Health Care Management
  • Housing Management
  • Incident Management
  • Income/Expense Tracking
  • Initial Assessments
  • Interaction Tracking
  • Inventory Management
  • Invoice Management
  • Issue Management
  • Issue Tracking
  • Job Management
  • K-12
  • KPI Monitoring
  • Keyword Tracking
  • Knowledge Management
  • Lab Integration
  • Lead Generation
  • Learning Management
  • Live Chat
  • Live Results Sharing
  • Loyalty Program
  • Maintenance Scheduling
  • Map Creation
  • Media Library
  • Medication Alerts/Warnings
  • Medication Management
  • Member Database
  • Membership Management
  • Merge/Append Files
  • Mobile Access
  • Mobile App
  • Mobile Signature Capture
  • Mobile Survey
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Language
  • Multi-Location
  • Multi-Party Signing
  • Multiple Question Types
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Natural Language Processing
  • Negative Feedback Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Pulse Surveys
  • Quality Assurance
  • Quality Management
  • Question Branching
  • Question Library
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Retention Tracking
  • Review Monitoring
  • Review Notification
  • Review Request
  • Rewards Management
  • Routing
  • SMS Messaging
  • Scoring
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Self-Service Search
  • Sentiment Analysis
  • Service Level Agreement (SLA) Management
  • Social Media Integration
  • Social Media Monitoring
  • Speech-to-Text Analysis
  • Support Ticket Management
  • Support Ticket Tracking
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Text Analysis
  • Text Fields
  • Third-Party Integration
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Website Integration
  • Widgets
  • Workflow Automation
  • Workflow Management
  • eCards

Integrations

  • Total integrations96
  • AWeber
  • ActiveCampaign
  • Adobe Analytics
  • Adobe Dreamweaver
  • Agile CRM
  • Airtable
  • Akita
  • Annex Cloud Loyalty Experience Platform
  • Asana
  • Basecamp
  • BigCommerce
  • BlueSnap by Payroc
  • Box
  • Brevo
  • Campaign Monitor by Marigold
  • CardConnect
  • Chattermill
  • ClickTale
  • ClickUp
  • Constant Contact
  • Copper
  • DataGrail
  • Dropbox
  • Dropbox Backup
  • Drupal
  • Dynamics 365 Business Central
  • Egnyte
  • EngageBay CRM
  • Evernote Teams
  • Freshdesk
  • Fuel Cycle
  • Fullstory
  • GetResponse
  • Glassbox
  • Gmail
  • GoCardless
  • GoTo Webinar
  • Google Analytics 360
  • Google Calendar
  • Google Contacts
  • Google Drive
  • Google Sheets
  • Google Sites
  • Grade.us
  • Highrise
  • HubSpot CRM
  • IFTTT
  • Jira
  • Joomla
  • Kantata
  • Keap
  • Kit
  • Klaviyo
  • Knack
  • LogRocket
  • Mad Mimi
  • MailerLite
  • Make
  • MariaDB
  • Marketo Engage
  • Medallia Agent Connect
  • Meta for Business
  • Microsoft Excel
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • Mollie
  • MongoDB
  • Netskope One Platform
  • OneDrive
  • Ontraport
  • OpenCRM
  • Oracle Aconex
  • PayJunction
  • PayPal
  • PayPal Enterprise Payments
  • PayPal Invoicing
  • PayU
  • Paymo
  • Paysafe
  • Pendo
  • Pipedream
  • Pipedrive
  • Podio
  • Quantum Metric
  • Reputation
  • ReviewTrackers
  • Salesforce Platform
  • Salesforce Sales Cloud
  • SendGrid
  • ServiceNow
  • SessionCam
  • Slack
  • Smartsheet
  • SocketLabs
  • Solve CRM
  • Square Payments
  • Square Point of Sale
  • Squarespace
  • Stripe
  • Tableau
  • Tango
  • Tray.io
  • Trello
  • Tremendous
  • Typeform
  • Unbounce
  • Unito
  • UserTesting
  • VerticalResponse
  • Weebly
  • WordPress
  • Worldpay for Enterprise
  • Wrike
  • Xoxoday
  • Zapier
  • Zendesk Suite
  • Zenfolio
  • Zoho CRM
  • Zoom Workplace
  • authorize.net
  • cybersource
  • iContact
  • monday AI Work Platform
  • Total integrations34
  • AWeber
  • ActiveCampaign
  • Adobe Analytics
  • Adobe Dreamweaver
  • Agile CRM
  • Airtable
  • Akita
  • Annex Cloud Loyalty Experience Platform
  • Asana
  • Basecamp
  • BigCommerce
  • BlueSnap by Payroc
  • Box
  • Brevo
  • Campaign Monitor by Marigold
  • CardConnect
  • Chattermill
  • ClickTale
  • ClickUp
  • Constant Contact
  • Copper
  • DataGrail
  • Dropbox
  • Dropbox Backup
  • Drupal
  • Dynamics 365 Business Central
  • Egnyte
  • EngageBay CRM
  • Evernote Teams
  • Freshdesk
  • Fuel Cycle
  • Fullstory
  • GetResponse
  • Glassbox
  • Gmail
  • GoCardless
  • GoTo Webinar
  • Google Analytics 360
  • Google Calendar
  • Google Contacts
  • Google Drive
  • Google Sheets
  • Google Sites
  • Grade.us
  • Highrise
  • HubSpot CRM
  • IFTTT
  • Jira
  • Joomla
  • Kantata
  • Keap
  • Kit
  • Klaviyo
  • Knack
  • LogRocket
  • Mad Mimi
  • MailerLite
  • Make
  • MariaDB
  • Marketo Engage
  • Medallia Agent Connect
  • Meta for Business
  • Microsoft Excel
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • Mollie
  • MongoDB
  • Netskope One Platform
  • OneDrive
  • Ontraport
  • OpenCRM
  • Oracle Aconex
  • PayJunction
  • PayPal
  • PayPal Enterprise Payments
  • PayPal Invoicing
  • PayU
  • Paymo
  • Paysafe
  • Pendo
  • Pipedream
  • Pipedrive
  • Podio
  • Quantum Metric
  • Reputation
  • ReviewTrackers
  • Salesforce Platform
  • Salesforce Sales Cloud
  • SendGrid
  • ServiceNow
  • SessionCam
  • Slack
  • Smartsheet
  • SocketLabs
  • Solve CRM
  • Square Payments
  • Square Point of Sale
  • Squarespace
  • Stripe
  • Tableau
  • Tango
  • Tray.io
  • Trello
  • Tremendous
  • Typeform
  • Unbounce
  • Unito
  • UserTesting
  • VerticalResponse
  • Weebly
  • WordPress
  • Worldpay for Enterprise
  • Wrike
  • Xoxoday
  • Zapier
  • Zendesk Suite
  • Zenfolio
  • Zoho CRM
  • Zoom Workplace
  • authorize.net
  • cybersource
  • iContact
  • monday AI Work Platform

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