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Mortar
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Master your data, build your market.
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Mortar - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: March 2026
Mortar overview
What is Mortar?
Mortar AI is your next-generation CDP that cleans, analyses and unifies your fragmented data into an easily comprehensible dashboard to empower your organisation by giving you an overall view of your business at a glance. It also gives you access to set up your own programmatic advertising.
All data including financial, social, CRM, web and ecommerce is consolidated before it is cross referenced with your sales data, revealing insights including top spenders, new customers, at risk, customers and most valuable. You can then create focused segmented and personalised campaigns to get the most out of your existing customers and create digital media campaigns to find new ones.
Using Mortar AI you can create your own programmatic digital media campaigns - this was previously out of reach for businesses unless they were going through a media agency.
Customers are now utilising more channels and devices than ever before, and they demand exceptional and relevant experiences. To implement customer-centric marketing, you must understand your customers. Mortar AI enables you to manage customer relationships and market to your target demographics. Mortar AI achieves this by using first party data to create a comprehensive view of your customers across all devices and channels.
Mortar AI also gives businesses the ability to build and connect a to a tech stack that can adapt to constantly changing consumer behaviour, saving them hours of integration work. Audiences and business rules are configured centrally and can be applied to multiple technologies, thereby saving a substantial amount of time and money. Even after the demise of third-party cookies, Mortar AI will continue to consolidate and cleanse fragmented first-party data from a variety of sources to generate accurate customer profiles. With reliable, complete customer data, Mortar AI powers cross and multi-channel marketing.
Mortar AI is ISO27001 certified.
Turn your data mess in to a miracle today – master your data, build your market.
Mortar’s user interface
Mortar reviews
Overall rating
4.6
/5
5
Positive reviews
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- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend1.00/10
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Mortar's key features
Most critical features, based on insights from Mortar users:
All Mortar features
Features rating:
Mortar alternatives
Mortar
Starting from
119
Per month
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6500
Per year
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Salesforce Data Cloud
Starting from
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Mortar pricing
Value for money rating:
Starting from
119
Per month
Flat Rate
User opinions about Mortar price and value
Value for money rating:
Mortar integrations (2)
Integrations rated by users
We looked at 5 user reviews to identify which products are mentioned as Mortar integrations and how users feel about them.
Integration rating: 5.0 (2)
“It did not have a good impact with my customers”
Fary a.
Home Cleaning Services
Other top integrations
Mortar support options
Typical customers
Platforms supported
Support options
Training options