Apteco Orbit - 2025 Pricing, Features, Reviews & Alternatives

Apteco Orbit is a business intelligence and customer data management platform. It provides organizations with tools to collect, unify, analyze, and activate customer data. The software integrates data from multiple sources, builds customer profiles, and enables segmentation and targeting.

Key features of Apteco Orbit include a data warehouse to store customer information, ETL capabilities to integrate data, and data visualization tools to uncover insights. The platform provides AI-powered analytics to identify trends and patterns in customer behaviors. Users can create customer segments and deploy campaigns across channels based on integrated data. It offers API and integration capabilities with CRM, email, and other systems. This allows organizations to activate data-driven campaigns and personalization across touchpoints. The software provides out-of-the-box integrations with tools like Salesforce, Adobe Campaign, Pega, and more. Custom integrations can also be built using Apteco's APIs.

Apteco Orbit gives organizations a centralized hub to control customer data and orchestrate customer experiences. The platform is designed for enterprise brands and marketers who aim to optimize the value of their data assets. With unified data, analytics, and activation tools, it enables relevant and timely engagement throughout the customer lifecycle.