Mura Pricing, Features, Reviews & Alternatives

What is Mura?

Mura is a headless content management system (CMS) and digital experience platform designed to help educational institutions, businesses, and government organizations create, launch, and manage gated content, websites, landing pages, and content hubs. The platform includes a drag-and-drop interface, which allows users to organize layouts and publish content across multiple channels using customizable content components, form builders, and versioning functionality.

Mura lets administrators establish custom workflows and configure role-based permissions to ensure streamlined operations and compliance with regulatory standards. It offers a variety of features such as WYSIWYG editor, multi-device preview, batch uploading and publishing, calls-to-action, data synchronization, content staging, GDPR compliance, customizable navigation, and more. Authors can also personalize the content by account, customer profiles, industry, referrer, and buying preferences and make real-time modifications to engage with the target audience.

Mura enables managers to gain insights into conversion rate, content performance, scoring and engagement metrics, market trends, campaigns, and revenue metrics via analytics. It also supports integration with various third-party applications such as Google Analytics, Salesforce CRM, Marketo, Mautic, Silverpop, Google Data Studio, and more via APIs.