Wordpress vs Instapage Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Anonymous
A verified reviewer

Great tool for websites beginning and intermediate

2018-07-02

Pros

I like how usable its is for beginners and customized it can be based on some more advanced needs. It is workable for most basic businesses.

Cons

You are better off with Instapage or Clickfunnels.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Wordpress Reviews
Wordpress
Website creation and publishing platform
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Anonymous
(Media Production company, 11-50 employees)

Customizable with a Learning Curve

2018-12-31

We also use Instapage to build landing pages that can be published to Wordpress.

Pros

The beauty of WP is also the difficulty of it. There's an entire industry dedicated to customizable options. If there's something you want to do on your blog/website, you'll probably be able to find a plugin, template, builder, or theme that lets you do it. Also, in terms of out-of-the-box website solutions, if SEO is important to your site, you have to go WordPress. No one else can compete there.

Cons

It's just not easy to use. You can customize just about everything, but there's a pretty big learning curve. And it doesn't always work the way you expect it should. Also, because basically anyone can develop their own products for the platform, your back end can start feeling really hodge-podgy and overwhelming as you add 3rd party tools.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Wordpress Reviews
Wordpress
Website creation and publishing platform
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Brandon Weaver

Verified Reviewer

Easy blog and website management

2018-01-19

Pros

It's also easy to connect our landing pages from Instapage into our WordPress so we can publish to our custom domain.

Cons

For the most part, WordPress is great. The biggest issues I've come across is that it doesn't accept some image uploads even though they're .jpg or .png. When this occurs I've had to request duplicate images from our designers for WordPress to accept them. This doesn't happen a lot but it's frustrating when it does occur because it slows down my team's workflow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Wordpress Reviews
Wordpress
Website creation and publishing platform
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Tiaan Venter

Verified Reviewer

Best landing page solution in the world!

2015-04-15

Wow, really impressed with Instapage. Thank you for making my life easier and my landing pages more efficient, my conversion rates higher and it looks professional.

Pros

Easy and fast to build (Drag & drop WYSIWYG editor) • Higher conversion rates • Mobile version • A/B testing • Publish to custom domains, Wordpress & Facebook • Lots of professional free themes to choose from • Marketing tools intergradations like mailchimp, and more... • Referral program • and much more, go check it out for yourself!

Cons

I really can't think of any cons, It is faster and better to use Instapage rather than Wordpress, and if i want to use Wordpress i can just publish the landing page to Wordpress :)

Source: GetApp
3 of 3 people found this review helpful
Helpful?   Yes   No

Response from Instapage


Thank you so much for this review Tiaan! This made our day. If there are any features you can think of that we can add or improve upon please let us know!

Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Kyle Willis

It does the job but not my favorite tool

2018-05-04

It's pretty easy to use and they have a nice Wordpress plugin, so if your main site is on Wordpress, then this connects pretty well.

Pros

The platform is pretty straight forward and easy to use. You don't need to know how to code in order to use it effectively. They have some basic templates that will do the job, but look pretty boring if you care about design.

Cons

I wish there was an option to export your landing page once you built it. If you stop your membership with them, then your site will disappear. So if you get started with them, prepare to be with them forever.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Rita Kaw

Instapage for Wordpress

2019-04-04

I tried it once with creating a landing page and it worked fine. It was easy to use

Pros

You can easily create and customize a landing page and upload in your Wordpress site

Cons

You have to download a plugin on wordpress.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Anonymous
Strategist | Marketing Manager (Marketing and Advertising company, 11-50 employees)
Verified Reviewer

A Good Tool for Collaboration on Landing Pages

2018-05-23

Pros

The landing pages were relatively easy to create, the builder non-complicated to use, and the integration with Wordpress went smoothly.

Cons

Integration with multiple services would be good. We were using AgileCRM at that time (2017) and we needed to also use Zapier to send the leads to Agile. It also had some design limitations. And it would benefit from supporting global design settings.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Ryan Olsen 📱

Verified Reviewer

If you aren't a web developer, not a bad option

2017-10-04

Pros

It was easy to put together a landing page in this tool. Drag and drop can really help those with web design experience or time to try different page styles

Cons

If you use WordPress or other customizable CMS platforms, you might be wondering why you need this.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Other

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Kevin Wiscombe

Easy to use, looks great, Customer Service is AWESOME!

2015-10-12

The one time we had an issue was our fault with our WordPress site, not the instapages platform.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Josh DeMeester

It is one of the best landing page tools I have every used for an agency!

2017-06-30

To be able to run an advertising agency effectively.

Pros

I love the fact that you can have unlimited sub-accounts with team members and individual API's to connect landing pages to WordPress websites.

Cons

Then only thing that bugs me is when I am setting up branded emails I have to upload my logo over and over vs pulling it from a folder of my images. Other then that minor detail it really is an amazing software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Gosia Cudniewicz

Easy and quick to set up

2017-06-02

Quick and easy set up of several landing pages. Easy to clone and modify.

Pros

Easy to publish to Wordpress. Free to use for the basic version.

Cons

Has some limitations in design, especially if you are not a graphic designer. Reporting navigation could be improved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
John Rowa

The best landing page builder for agencies

2018-12-04

Overall, if you're an agency, Instapage is the best option available. We've tried them all... trust me. :)

Pros

The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

Cons

There aren't too many cons, but I do wish there was more options for forms and lead notifications. Also, the pricing structure recently jumped up to enterprise-only level pricing which can put a strain on smaller agencies.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Ash Patel

Verified Reviewer

Beats anything else we've used before

2015-05-12

Then Wordpress came out.

Pros

It's very hard to make an ugly looking landing page - unlike with competing tools.

Cons

Being able to SEO or make more than 1 page required payment, but I guess they need to keep their lights on!

Source: GetApp
1 of 2 people found this review helpful
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Anonymous
(Information Technology and Services company, 1-10 employees)

Easy page creator

2018-08-22

Pros

- great software for creating landing pages quickly and easily - support is fantastic (quick & helpful) - heaps of templates to choose from - mobile friendly option to automatically adjust as per your desktop desifn, or to be manually edited (hiding elements etc) - integrates with wordPress easily too

Cons

- I would have liked a restricted version for a lower price

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Gilles De Clerck

Verified Reviewer

The easiest, quickest but not the most complete

2018-08-02

Pros

It's easy to integrate with Wordpress websites and connect with your hosting.

Cons

Easy and straightforward but also quite limited in functionality. The biggest pain is probably collaboration with other team members or clients. You cannot work together on the same landing page at the same time, which is not illogical per se, but the way it's handled is quite clunky. There's also no history of edits and tweaks been made so when something has changed to your landing page you have no idea who did it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Richard Heinrich

A very user-friendly yet adaptable tool

2017-02-13

It's quick and simple to create great looking landing pages and no technical knowledge of HTML/CSS is required. The Wordpress plug in works seamlessly and the forms work just as you'd expect.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Melanie Evans

Expensive, But Better Than Any Other Landing Page Creator

2019-02-04

Lead pages are an essential part of effective lead generation campaigns, and the fact that the analytics available are not only easy to understand - and to explian to clients - makes my life a lot easier - and my marketing campaigns far more efficient.

Pros

I make a great deal of use of landing pages as a part of various lead generation campaigns and while I have tried others - and have created lead pages from scratch in WordPress and MailChimp nothing beats Instapage The design options are so diverse, the UI so very well laid out and the customer service so good that things just go right every time, which is exactly what I'm looking for.

Cons

The price. It's expensive. But, it's worth the investment.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more
Jorge Herrera

Verified Reviewer

Simple and Powerful

2015-05-19

Square Space looks great, but their landing pages are not efficient (for me); WordPress or hosted Drupal were way more vs what I needed and I needed up always asking a developer to build what I needed...until last week.

Pros

The authoring tools are intuitive, the templates are attractive and the support was amazing the first time

Cons

haven't found an important issue. So far just adding fonts or advance customization require more coding and is not as automated as the rest of the app

Source: GetApp
Helpful?   Yes   No
Instapage Reviews
Instapage
The Most Powerful Landing Page Platform for Teams & Agencies
Read more