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Website Optimization Tools Software with Performance Metrics (2026)

Last updated: March 2026

Why are performance metrics important for website optimization tools software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Performance metrics provide clear insights into website performance, helping identify areas for improvement. They track various KPIs like load times, traffic, and conversion rates, essential for optimizing SEO and user experience. Of the 250 reviewers who rated performance metrics, 93% rated this feature as important or highly important.

Key features of website optimization tools software based on insights from 1214 verified reviews

  • Keyword Tracking: Reviewers value the accuracy and real-time insights for monitoring keyword performance, competitive analysis, and SEO improvements. 94% of reviewers rated this feature as important or highly important.
  • Keyword Rank Tracking: Users highlight the detailed, accurate monitoring of keyword positions, competitor comparisons, and actionable SEO insights. 94% of reviewers rated this feature as important or highly important.
  • Keyword Research Tools: Reviewers find the tools effective for discovering valuable keywords, analyzing competitiveness, and optimizing SEO strategies. 92% of reviewers rated this feature as important or highly important.
  • SEO Management: Users emphasize the extensive features for improving website visibility, managing on-page SEO, and tracking keyword performance. 91% of reviewers rated this feature as important or highly important.
  • Competitive Analysis: Reviewers value the in-depth insights into competitors' strategies, keyword usage, and SEO performance to stay competitive. 91% of reviewers rated this feature as important or highly important.
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129 software options

Semrush logo

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

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Divi logo
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Website and online content building tool for WordPress user

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Divi is a WordPress theme and web page builder used primarily by freelancers, agencies, and e-commerce retailers, but professionals in other sectors also use it. It integrates with WordPress CMS to create custom themes, reusable pages, and SEO-friendly content, optimizing them through split testing.

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Ahrefs logo
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SEO toolset that helps you rank higher and get more traffic.

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Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

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Cloudflare logo
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Performance & Security for Any Website

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Cloudflare protects and accelerates million of website online using a single change to your DNS by offering CDN functionality and advanced security.

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Hostinger logo

Virtual private server and website optimization software

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Hostinger is a virtual private server and website optimization software that helps businesses create websites, monitor vulnerabilities, conduct daily backups, set up file transfer protocol (FTP) accounts, and more from within a unified platform. It allows staff members to to utilize SSL certificates and cache-engine to ensure website protection.

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Hotjar logo
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Digital experience insights for any business selling online

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Hotjar provides digital experience insights so you can understand how users behave on your site, what they need, and how they feel, fast.

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AccuRanker logo

SERP rank tracker platform for enterprises & SEO agencies

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AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO features that lets them do in-depth analytics. Combined with a powerful infrastructure, AccuRanker takes guesswork out of the equation by providing accurate, fast and up-to-date data.

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SE Ranking logo
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An all-in-one SEO platform for agencies and SMB's

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Crawl every page of a website, find all the errors and fix them

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Gumlet logo

Video and Image Management and Optimization

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With Gumlet Image, you can reduce CDN costs by 30%, get perfect web vitals, and publish optimized images automatically.

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Screpy logo

AI-enabled website monitoring solution

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Screpy is a website monitoring solution that uses artificial intelligence to help organisations analyse web pages and track data. Administrators can utilize the tool to monitor page speed and receive real-time downtime notifications through a centralized platform.

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Datadog logo

Cloud-Scale Monitoring Platform For Dev, Sec, and Ops teams.

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Datadog is the essential monitoring service for front-end and back-end infrastructure. Now with Datadog AI-powered Synthetics, you can proactively monitor your users' experiences, while correlating infrastructure metrics, traces and logs.

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Lucky Orange logo
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All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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CustomerHero logo

Online survey creator and feedback collection

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Startquestion is a web-based tool for creating surveys, quizzes, and forms to collect orders or registrations, study customers, evaluate employees, and more

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Moz Pro logo

Boost Your Rankings & Search Engine Visibility with Moz Pro.

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Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

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Similarweb logo
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Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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WiserNotify logo
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Social Proof Solution for eCommerce, marketing, and SaaS

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Wisernotify is a tool that helps you automate your social proof. We have been transforming the brand experience of 6000+ websites with social proof. This platform is customizable and user-friendly.

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Fomo logo

Social proof marketing & conversion optimization platform

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Fomo is a cloud-based, no-code social proof marketing automation solution for websites which aims to foster credibility and increase conversion rates by displaying recent customer activity to website visitors. The software offers a range of native app integrations in addition to a developer API.

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New Relic logo

Performance testing and monitoring management software

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Optimize website performance and user experience with New Relic's real-time insights, designed for software engineer practitioners.

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Smartlook logo
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Qualitative analytics for websites and mobile apps

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Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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Mouseflow logo
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Heatmaps, Session Replay, Funnels, Form analytics and more

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Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns.
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

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Mixpanel logo
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Powerful, self-serve product analytics.

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Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

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ContentKing logo

Real-time SEO auditing, content tracking & change management

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ContentKing is a real-time SEO auditing and monitoring platform that provides you with full-situational awareness so you can improve and maintain visibility.

With 24/7 Monitoring and Alerting, you’ll have the most up-to-date insights on your SEO performance without needing to waiting for a crawl.

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Polypane logo
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Stand-alone web browser for developers

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Polypane is a stand-alone web browser for developers with built-in tools for responsive design, accessibility, performance and meta info. Polypane shows your site in multiple viewports and gives you all the information you need to create high-quality web experiences.

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SearchAtlas logo

Boost your organic marketing efforts with the ultimate SEO!

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SearchAtlas is a cloud-based SEO tool that helps businesses in several processes, from keyword research to content optimization, competitor research, AI content generation, and backlink analysis. The tool has everything marketing teams need in a single dashboard. It lets users maximize their organic marketing success with our comprehensive and high-performance SEO platform.

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