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Demand Side Platform (DSP) Software with Budget Management (2026)

Last updated: January 2026

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Demand Side Platform (DSP) Software Key Features

    Based on 57 user opinions, we identified 6 features that are important for any product in Demand Side Platform (DSP) Software

  • ROI Tracking

    Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

    Average user rating

    4.4

  • Campaign Management

    Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

    Average user rating

    4.4

  • Bidding Strategies

    Acquire advertising inventory or impressions that are used to place ads on various channels

    Average user rating

    4.5

  • Multi-Channel Marketing

    Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

    Average user rating

    4.2

  • AI/Machine Learning

    Software program that continuously adjusts its behavior based on observed data

    Average user rating

    5.0

  • Display Ad Management

    Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

    Average user rating

    5.0
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16 software options

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Demand-side platform for advertising agencies & media buyers

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Demand side platform (DSP) and marketing solution

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ZoomInfo MarketingOS is an end-to-end marketing solution that helps marketers understand their customers, grow their business, and expand their reach. It offers an integrated platform for managing paid search campaigns on Google AdWords, Bing Ads, and Facebook and as a plug-in for web analytics software like Google Analytics.

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Amobee is a cloud-based advertising and data management platform (DMP) designed to help businesses unify data across TV, social and digital channels to orchestrate campaigns and improve brand experience among customers.

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Readpeak is a DSP platform specialized in native advertising. The platform works with premium brands and publishers and delivers both quality and performance.

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Connexity is a shopping ad platform designed to help businesses view and optimize shopping advertisement campaigns and monitor performance via a unified portal. The solution enables organizations to define goals and budgets to automatically identify and place ads in competitive traffic and receive reports to adjust priorities.

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Brandzooka helps agencies, businesses, and franchises create, launch, and manage video advertisement campaigns across various online platforms like Facebook, MediaMath, YouTube, Adobe, and more. It lets users engage with the audience on TV and other digital channels using multimedia advertisements.

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ASTRAD DSP is a cloud-based platform enabling global advertisers to create and manage programmatic campaigns across diverse channels and devices, offering various targeting options and Ad Exchanges.

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Data-driven customizable ad campaigns

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Geolocation, Isometrics, Segments & Intent-based Data

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The innovative European DSP solution that makes digital & local media buying easy.

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Cloud-based DSP and campaign management solution

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Designed for businesses of all sizes, ad:personam is a cloud-based DSP solution that helps users manage marketing campaigns, budgets, performance, customers, and more on a unified platform.

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