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Demand Side Platform (DSP) Software with Conversion Tracking (2026)

Last updated: January 2026

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Demand Side Platform (DSP) Software Key Features

    Based on 57 user opinions, we identified 6 features that are important for any product in Demand Side Platform (DSP) Software

  • ROI Tracking

    Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

    Average user rating

    4.4

  • Campaign Management

    Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

    Average user rating

    4.4

  • Bidding Strategies

    Acquire advertising inventory or impressions that are used to place ads on various channels

    Average user rating

    4.5

  • Multi-Channel Marketing

    Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

    Average user rating

    4.2

  • AI/Machine Learning

    Software program that continuously adjusts its behavior based on observed data

    Average user rating

    5.0

  • Display Ad Management

    Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

    Average user rating

    5.0
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16 software options

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