Amplitude Features

Amplitude

App, web and mobile analytics software

4.38/5 (32 reviews)

Amplitude Feature Summary

  • Real-time reporting
  • Hourly segmentation
  • API access
  • Data export
  • Data and graph annotations
  • Custom dashboards
  • Dashboard email reporting
  • Team-based permissions
  • A/B testing integrations
  • Push notifications
  • Revenue analysis
  • Segment comparison
  • Unlimited user activity feeds
  • User flow paths
  • Custom user property definitions
  • Behavioural cohorts
  • Retention metrics
  • Shareable links
  • Customizable conversion windows
  • Export charts as PDF or PNG

Business Intelligence & Analytics Feature Comparison

Most popular features of all Business Intelligence & Analytics apps

API (145 other apps)
Activity Dashboard (116 other apps)
Ad hoc Reporting (72 other apps)
Business Intelligence (101 other apps)
Charting (75 other apps)
Collaboration Tools (56 other apps)
Customizable Reporting (83 other apps)
Dashboard Creation (93 other apps)
Data Filtering (82 other apps)
Data Import/Export (93 other apps)
Data Visualization (129 other apps)
Drag & Drop Interface (62 other apps)
Filtered Views (56 other apps)
Monitoring (71 other apps)
Real Time Analytics (98 other apps)
Real Time Data (77 other apps)
Real Time Reporting (56 other apps)
Reporting & Statistics (89 other apps)
Third Party Integration (78 other apps)
Visual Analytics (110 other apps)

Amplitude Feature Reviews

25 reviewers had the following to say about Amplitude's features:

Anonymous
A verified reviewer

Good free plan but not many features.

2018-04-02

Cheap analytics with a good set of features.

Pros

Also has a real time stream of events.

Cons

Doesn't have an iOS app or any API to access your analytics data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
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Aleksandar Mijevski

Easy to use app for a non expert data analyst

2019-06-06

We use Amplitude for keeping track of our SEO analysis, IOS, and Android app reviews, as well as consumer acquisition.

Pros

It offers customizable visualizations that are very useful as reporting tools.

Cons

So far I haven't found any issues or blockers that I can specify here, my overall experience has been prety Ok.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
( company, 11-50 employees)

I use amplitude to display my data in the most comprehensive way. But it's long to set up.

2018-07-02

Pros

I like the different kinds of dashboard I am able to create, they are relevant for all aspects of my business and make it easy to interpret data.

Cons

The management of dashboards as a team.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 1-10 employees)

Amplitude is the analytics platform to use if you are serious about understanding your users

2018-11-16

Pros

* Easy to implement * A very generous free tier * Easy to create reports, dashboards and to dissect your data using multiple dimensions * Integrates well with multi-platform applications * Behavioural Cohorts, though expensive, offer key insights that help you understand exactly which are your best users and what makes them stick around * Great tools for understanding and interpreting your data on the paid plans

Cons

* Expensive paid plans * Not much else, we implement Amplitude in any new product we release

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 1-10 employees)

Helps you really understand the users!

2019-10-11

Overall, great experience so far, I loved the key insights the Behavioural Cohorts offers.

Pros

- Very easy to implement, to create reports, dashboards and to dissect your data using multiple dimensions - Offers a very generous free tier - I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around - Great tools for understanding and interpreting your data on the paid plans

Cons

It's quite expensive - so if you really want to use it you need to be ready to spend some money with it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Services company, 11-50 employees)

Amazing Tool!

2018-01-17

Pros

I have personally used at least 4 other analytics tools.

Cons

Overall it's good, but I'd have loved improving the user experience a little bit. I found it a bit difficult to find certain things at first.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Entertainment company, 11-50 employees)

i use amplitude to track usage data for my app

2018-07-25

Pros

it makes it very easy for a novice data analyst to create queries, visualize data, and share information.

Cons

I have an apple tv and mobile app that work together and can't track one path across both devices.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Jenelle Huddleston

Best Data Tool We've Ever Used

2019-05-07

We have used assorted data tools over the years, but nothing has been as easy or clear as Amplitude.

Pros

SO easy to implement – I have a minor background in front end, and found it incredibly easy to build custom events and tie them to our products.

Cons

It could just be me, but it seems like Amplitude does not auto tag utm's for things like Search / organic / referral in the way that Google Analytics does.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Junde Wu

Analytics feedback use of Amplitude

2019-07-24

Pros

about to provide alot of analytics out of the data

Cons

Implementation process of the codes in app

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 11-50 employees)

Data analysis made easy

2018-12-05

Pros

Amplitude allows users with little to no experience in data management and analysis to create useful artifacts to extract useful information from raw data.

Cons

When data is combined from multiple sources, it can be tricky to ensure that all those platforms are aligned and properly joined together.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Matt Kim

Product Insight Tool that is as good as how YOU set it up

2019-04-18

Pros

- Features are centered around industry-standard metrics - Customer onboarding great - Great visual, leading to higher perception of value for presentation

Cons

- relys on the users to setup the event data, which could be cumberson - cookie-cutter, not really customizable in its insights

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Aaron Cheang

Great product for data if your organisation supports it

2019-11-05

The main use cases we have are: - Who uses our site on what platform - Conversion/Funnel analysis for specific flows

Pros

Relatively well supported product and development team actively working to incorporate customer features Plugin makes finding events more accessible to non technical users UI is learnable for basic events

Cons

If I change someone else's charts, or do I make a version of it, or do I edit their version.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Sean Doyle

Decent free plan service but the interface has become increasingly overcomplicated over the years.

2018-08-01

They ability to freely monitor my application in realtime

Pros

Their user activity activity information and presentation is top notch.

Cons

When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Ruth Cole

Quick and easy to use product analytics

2018-10-19

Pros

This is a great tool for visualizing platform data such as user behaviour and interaction with the product.

Cons

It has quite a sophisticated design which can make it quite difficult to pick up to start with.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Nonprofit Organization Management company, 51-200 employees)

Great for basic analytics

2019-01-09

Pros

They have a great feature set if you're looking for basic analytics on both mobile and desktop platforms.

Cons

Amplitude doesn't seem to get as complex into tracking as other tools on the market.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Eddy Okun

Get insights to your users

2018-11-22

Pros

Easy report builder, highly flexible and easy on the eyes

Cons

Can be challenging to set up depending on your stack, steep learning curve

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Matylda Chmielewska

Verified Reviewer

Best product analytics tool for teams

2018-08-05

Pros

You can also create a dashboard to keep all your important metrics in one place which can be a lifesaver if you're a busy product marketer like me.

Cons

Although you get used to their navigation over time, it can be a bit frustrating in their beginning.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 1001-5000 employees)

Amplitude for product data can help you connect the dots

2018-10-24

Love this tool!

Pros

If you are a SaaS platform Amplitude is a huge help in visualizing data.

Cons

If you don't have an easy event set up then not all the features will be usable.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 1001-5000 employees)

An easy to use analytics dashboard for all members of your product team

2019-02-01

Easy and insightful tool that allows teams to communicate or discover their impact on user behaviours or success metrics.

Pros

My favourite feature is the ability to string together analytics in order to get a sense of how users flow through various parts of the product.

Cons

Sometimes I wish that it would upskill my ability to form complex queries, however that is asking a lot of the software – given I am probably not their core target audience (Design team).

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Account Manager (Computer Software company, 51-200 employees)
Verified Reviewer

Too complicated

2018-07-29

Pros

It offers a good set of features for analytics and easily integrates with other systems.

Cons

Even though it's a good software, UI is not very intuitive which makes the software hard to use for whole range of customers.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 51-200 employees)

Definitely a learning curve

2018-08-01

Pros

Amplitude allows our marketing team to look directly into how effective our campaigns and promotions are doing by manipulating funnel charts. After integrating Braze Currents into Amplitude we have so much more useful data that is giving us very valuable information.

Cons

It took me a while to fully understand how to use the software, but our account manager was kind enough to send over some training manuals as well as set up an in person training to make sure I had all the information that I needed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Religious Institutions company, 51-200 employees)

Most powerful analytics tool on the market

2018-12-05

Pros

I love being able to create charts and dashboards that give me insight into the apps we build.

Cons

Not a fault of the software, but I've had to read the helpful documentation several times to understand calculations.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 11-50 employees)

Very good analytics platform

2019-04-09

Pros

I've used this for about 2 years and it is very feature rich with a lot of functionality and options to show and analyse the data.

Cons

Having much options and features bring a problem where sometimes simple things are a little bit complicated.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Yaron Karasik

The best tool for mobile app analytics - easy to deploy yet super powerful

2019-11-04

The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.

Pros

This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience.

Cons

The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 11-50 employees)

Great value for money

2019-09-16

Pros

The pricing is really interesting and the data we're getting is the most exact we've found when compared with other solutions.

Cons

nothing really. We're liking it a bit more every day.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more