Cauliflower - 2026 Pricing, Features, Reviews & Alternatives

Cauliflower is an AI-native insights platform built for market research teams and insights agencies. It brings survey data preparation, quantitative analysis, open-ended text analytics, dashboards, AI-supported exploration, and PowerPoint reporting into one connected workflow, reducing the need to move between SPSS, Excel, separate text analytics tools, BI dashboards, and presentation software.

After importing SPSS or CSV files, the platform interprets the dataset semantically. It detects question types such as single choice, multiple choice, open-ended questions, scales, and matrix batteries; identifies demographic and weighting variables; generates item labels and question texts; and organizes the study into logical sections, keeping the underlying dataset intact.

For open-ended responses, Cauliflower codes verbatims automatically with a proprietary in-house clustering model, with sentiment analysis, AI-generated summaries, editable codebooks, and support for bring-your-own codebooks. A flexible knowledge layer sits on top of the raw data, so teams can adapt aspects, aspect categories, labels, and interpretation structures without changing the original dataset.

For quantitative research, the platform supports cross-tabulation, table books, weighting, automatic base and sample handling, significance testing, and driver analysis. Dashboards offer classic chart types and research-specific visualizations for NPS, tracking studies, brand performance, comparisons, and trend analysis. Flexible filters, preconfigured filter options, variants, and smart search support exploration across questions, segments, markets, brands, and waves.

A built-in AI Agent answers questions in natural language, generates charts and dashboard views, and helps refine titles, comments, and summaries. Results can be exported as native PowerPoint charts using a customer's own master template, as well as CSV, Excel, PNG, and PDF files.

Cauliflower is EU-hosted and built for GDPR-compliant workflows, with enterprise options such as SSO, on-premise deployment, private cloud, and bring-your-own LLM credentials. Core European languages are supported, with additional languages available on request. Pricing is seat-based and includes AI credits, with a text analytics plan from EUR 19 per seat per month and full platform plans from EUR 49 per seat per month. Viewer licenses are free, and a 14-day free trial is available.

Founded in 2019 in Hamburg, Germany, Cauliflower serves enterprises and research agencies across Europe.