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Google Analytics 360 vs Databox Comparison
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Overview
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
Databox is a mobile-first business analytics solution for creating custom analytics dashboards using data from multiple sources,...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
Free
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
47
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Pros
Michael G.
Content Editor
Cons
Leonardo I.
Owner
Cons
Gilles B.
Co-founder & CEO
Key features
- Total features48
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Audit Management
- Augmented Analytics
- Behavior Tracking
- Benchmarking
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Management
- Data Mapping
- Data Synchronization
- Data Transformation
- Data Visualization
- Drag & Drop
- Financial Reporting
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Indexing
- Intelligent Search
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Mobile Access
- Mobile Dashboards
- Multi-Channel Data Collection
- Multiple Data Sources
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Private Dashboards
- Product Data Management
- Public Dashboards
- Publishing/Sharing
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sales Reports
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Self Service Data Preparation
- Single Page View
- Single Sign On
- Site Search Tracking
- Strategic Planning
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- Usage Tracking/Analytics
- User Interaction Tracking
- Visual Analytics
- Website Analytics
- Widgets
- Total features48
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Audit Management
- Augmented Analytics
- Behavior Tracking
- Benchmarking
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Management
- Data Mapping
- Data Synchronization
- Data Transformation
- Data Visualization
- Drag & Drop
- Financial Reporting
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Indexing
- Intelligent Search
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Mobile Access
- Mobile Dashboards
- Multi-Channel Data Collection
- Multiple Data Sources
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Private Dashboards
- Product Data Management
- Public Dashboards
- Publishing/Sharing
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sales Reports
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Self Service Data Preparation
- Single Page View
- Single Sign On
- Site Search Tracking
- Strategic Planning
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- Usage Tracking/Analytics
- User Interaction Tracking
- Visual Analytics
- Website Analytics
- Widgets
Integrations
- Total integrations1410
- Amazon Redshift
- Google Ads
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Mailchimp
- Meta for Business
- Microsoft Excel
- Microsoft Power BI
- MySQL
- PostgreSQL
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Twitter/X
- Xero
- Zapier
- Total integrations101
- Amazon Redshift
- Google Ads
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Mailchimp
- Meta for Business
- Microsoft Excel
- Microsoft Power BI
- MySQL
- PostgreSQL
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Twitter/X
- Xero
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
David C.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
Review source
Share this review:
Google Analytics is free and has all of the capabilities that any novice or advanced marketer needs. It's especially great if you utilize other software like Google Ads, which links seamlessly to the Analytics platform. We've linked other products, like Databox to Analytics as well. We are a small agency I continue to use Analytics every day for over 10 clients on multiple different levels.
WIsh the mobile dash was a bit easier to navigate, however, I primarily operate on a desktop.
Artur J.
Marketing and Advertising, self-employed
Used weekly for less than 6 months
Review source
Share this review:
First impression goes to the interface which is very nice, professional and clear. There was one small problem during the setup, but the support from the team was very fast. I find the price too high, but it's fair to say that it's not my "native" currency, so maybe it's because of the exchange rate. Still I'm here to stay as a free user and really encourage you to try it out.
- Interface - Usability - Many features - Many integrations
- Price - Not much to customize on datacards - No configuration of the data from Google Analytics
Richard K.
1-10 employees
Used weekly for less than 6 months
Review source
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Easy to setup. Beautiful charts and visualizations. Nice app for android and ios. Integrations for Google Analytics, Adobe Analytics, Zapier , SQL and many others.
There is a learning curve, you aren't going to jump right in and master it. It takes some time. Freshdesk integration is missing.
Ben R.
Used weekly for less than 6 months
Review source
Share this review:
....
Good connections to many different data sources. Google Analytics, Facebook Ads, Instagram, Wistia, etc.
Price higher than I'd like for what's provided. Amount charged per month is quite a bit to just be displaying data.
Nay T.
Computer Software, 1-10 employees
Used daily for less than 6 months
Review source
Share this review:
The app is easy to setup and navigate, fast and simple for analytics! But some matrices are missing for Google Analytics and I can't seem to find Facebook AdManager data connector. Good job guys!
Easy to navigate, simple
some data connection are missing (I guess) like Facebook AdManager
Jon M.
Computer Software, 10,001+ employees
Used weekly for less than 6 months
Review source
Share this review:
Was easy to set up and connect with HubSpot, Google Analytics, Adwords, Twitter, LinkedIn, Facebook, Wistia, Zapier, as well as other sources.
Easy to use. Integrated with top marketing stacks.
No cons were added to this review
Dave S.
Information Technology and Services, 11-50 employees
Used daily for 6-12 months
Review source
Share this review:
Simple, top level KPIs, easy to use, beautiful designed. We have been up and running in less than 15 minutes and hooked to our data in CRM, MailChimp, Google Analytics, Google Adwords, etc
Mobile-first, native and great experience, TV dashboard
More data connectors for engineering teams (Jira, Trello...)
Thank you for your review. We're adding new connector on a weekly basis so stay tuned and I'm sure yours will be available soon!
Verified reviewer
Marketing and Advertising, 51-200 employees
Used weekly for less than 6 months
Review source
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Love the ability to customize dashboards and integrate various pieces of data into one dashboard (we use it to integrate HubSpot and Google Analytics)
Getting the metrics and graphs show up just the way you want will take some practice.
David S.
Used weekly for less than 6 months
Review source
Share this review:
I really love the UI. It's easy to navigate and sync all types of data sources (HubSpot, Google Analytics, etc.) and it's super user-friendly.
No cons were added to this review
Claudio B.
Internet, 11-50 employees
Used daily for less than 6 months
Review source
Share this review:
Databox is a powerfull tool for tracking data from many sources. We are using a datawall with charts and numbers from Google Analytics, FB, Twitter and Stripe! Amazing to show on our 50" TV!
No pros were added to this review
No cons were added to this review
Peter R.
Marketing and Advertising, 11-50 employees
Used daily for 2+ years
Review source
Share this review:
Databox
Significant Issues With Platform Uptime, Very Buggy And Stopped Syncing With Google Analytics
Due to prolonged outages for the platform and syncing with Google Analytics, the reports were not reliable. We'd often show up for a client meeting, only to find out that the system had gone down a few minutes before. There was one point where it was down for nearly 3 weeks in a row. Their support took several hours to respond. Their response typically was, "Our developers fixed this, please try again."...
The drag-and-drop reports looked nice and made it easy to create visualizations.
The platform was constantly going down. We had significant outages for the platform and their ability to sync with Google Analytics. This caused our reporting to display incorrect data, if it showed data at all.
Mike H.
E-Learning, 1-10 employees
Used daily for less than 6 months
Review source
Share this review:
I've been looking for such service for couple of years... That can combine my sales data (I send it from WooCommerce via Zapier) with Google Analytics and Google Ads/Facebook Ads in one simple mobile app. That is so much easy to monitor everything I need... no.of leads from Active Campaign through Zapier, no. of unsubscribers, expenses - Google Sheet via Zapier ... everything finally comes together to a cool looking dashboard on my iPhone.
Dashboards look very nice and are very flexible. With Zapier you can get any data to the Databox
I wish they add direct integration with WooCommerce
Shoaib C.
Pharmaceuticals, 201-500 employees
Used daily for 2+ years
Review source
Share this review:
For us databox has given us great visualisation on the data and creating reports from different sources such as Hubspot, bigcommerce, google analytics, search console, etc. All in one place to understand our metrics and create effective reports. Scheduling reports are very easy too and helpful
-Great at calculating custom metrics or calculating one metric from two or more data connectors -Offers great pre-built templates to use -Excellent pricing and offers 3 hours free one on one training-great for creating goals and tracking goals
-Learning curve-limitations on number of connectors you can have at a time (You have to pay extra for each connector after 10th)
David C.
Used daily for 6-12 months
Review source
Share this review:
As a small ad agency, we manage various different accounts on many different platforms. Google analytics, adwords, Facebook ads, etc. Databox lets us identify the key performance indicators that we need to see on a daily basis and makes tracking campaign progress EASY!
NOTHING! Please keep doing what you are doing, Databox! I can't imagine doing my job without this software, literally!
Benson G.
Information Technology and Services, 201-500 employees
Used daily for 1-2 years
Review source
Share this review:
Databox has the right business intelligence option, and it uses data for analytics.
Databox is cost manageable, and no operational fault.
Hi Benson, Thank you so much for taking the time to share your experience with Databox! We're thrilled to hear that you find our business intelligence option to be the right fit for your needs, and that our analytics capabilities are meeting your expectations. Shafaq from Databox
Adam H. D.
Internet, 51-200 employees
Used weekly for less than 6 months
Review source
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Was looking to create an analytics dashboard for my social media management and databox seems like a good solution.
I just started using this software recently, and it helps to show in-depth analytics for my social media channels that are helpful to show to my manager
It's a bit overwhelming for someone who is new to analytics and data processing, and the free version is limiting.
Romy F.
Marketing and Advertising, 11-50 employees
Used weekly for 6-12 months
Review source
Share this review:
Databox
You can find nearly every data how your activities in marketing or sales are working.
You can configurate all live reports as you like and need. Also you can get some templates of partners with which they worked successfully. You can find boards for Social Media accounts and ads, Google Analytics and Adwords, all about HubSpot and many more. If you don't have a tool which collects all of this, Databox is your choice.
You need a lot of time and some webinars to understand all the opportunities and how to configure it for yourself.
James M.
Marketing and Advertising, 11-50 employees
Used daily for less than 6 months
Review source
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We use Databox for 2 months now and so far we like it more and more. We only use Google Analytics and Adobe Analytics tools, so Databox seemed as a perfect solution for us. Databox allowed us to combine data from different data sources and display them in one place in a beautiful mobile app. We had some difficulties when we were setting up all data sources, but their customer support helped us in no time. The feature we like the most is scorecard. It's nothing better than getting a scorecard with most important KPIs in the morning and see the performance for the past day.
- Daily scorecards - Beautiful designed web and mobile app - Databox Query Builder which allows us to get customized metrics from analytic tools - Powerful yet simple Designer, where you can quickly set up datacards with a simple drag and drop feature - Very helpful and responsive customer support
- The alerting feature didn't seem to work for us two months ago so we stopped using it
Thank you for your feedback. We're constantly improving alerts so make sure you give them a chance.
Cynthia M.
Financial Services, 1,001-5,000 employees
Used daily for 6-12 months
Review source
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Our analytics process has been streamlined by the capacity to combine data from multiple sources into a single, cohesive dashboard.
One exceptional feature of Databox is its alert system, which alerts us right away to any anomalies or noteworthy changes in the data. Being able to keep an eye on important metrics in real time has made us much more responsive.
Data loading may take a little longer when there are big datasets.
Caitlyn C.
11-50 employees
Used monthly for 6-12 months
Review source
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I love to use this tool to send to clients who are engaged with their digital marketing. the numbers update in real time and keep everyone updates and accountable.
For some clients the analytics are confusing if they don't know the lingo of that platform. A quick explanation box helps though.
Chris J.
Human Resources, 51-200 employees
Used weekly for 6-12 months
Review source
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It is extremely flexible and it solves the problem of creating reports using spreadsheets to pull in custom data. You also can display your report in a variety of different graphical styles. Once a report is created the viewer of the report can filter each graph by a specific date range. Once I got the hang of using Databox I've come to love how flexible and powerful it is and would recommend it to anyone who needs to create a custom report for their business.
Databox makes it easy to create custom reports from multiple sources. For example, I've created a single report using Google Analytics and Google Search Console. Normally this would be impossible in a single report. You can use many different sources and Databox has multiple integrations that help you get started. If there isn't integration you still upload custom spreadsheets and create a report from those. Within each report metric you can then filter down to the specific metric you want. You can also create calculated metrics to create your own metrics.
There can be a steep learning curve to get the exact metric you want. I had to spend a lot of time getting the correct filters and segments from Google Analytics. However, I was finally able to create those reports. There is also a huge amount of data you can analyze and figuring out the exact metrics to report on can be daunting. But that can also be a result of not figuring out the best KPI's before creating your report.
JULIAN M.
Information Services, 1-10 employees
Used daily for less than 6 months
Review source
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We have been searching a solution like Data Box for a long time. It is powerful, has the WOW effect, is easy to build and very important, very affordable. Apart from connecting to several cloud services really in a few clicks (twitter, Google Analytics, CRMs, etc), we can connect DIRECTLY to our customer databases (MySQL, MS SQL Server). It allows us to build customized dashboards based on metrics.
Easy to use for customer WOW effect Amazing design Really Plug&Play dashboard to cloud services Access to customer databases
It would be great having query builder on BASIC PLAN or middle plan between BASIC and BUSINESS.
Jordan W.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
Review source
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For our clients, we're showing them how their investment is put to use but also having greater conversations over what we can do TOGETHER to improve results. They see that we are more than just a marketing agency, we are a partner. For our agency, we are able to show results across each discipline. The artists have more ownership in the results than they once did. Our brand managers are more strategic and forward thinking.
Easy to use. Has all of the connections we need. If we don't have a connection, the team is quick to try and implement it. The hourly refresh is awesome. Helps our team stay informed, helps our clients see how their investment is put to work. The time our team puts into the tool, we get twice as much back out of it. I love that it has the ability to layer on multiple sets of data with the same detail as Grow or Tableau, without the restricting price tag.
Sometimes the API integrations are clunky. For Google Analytics where sites have a 100,000 views per day, the ability to use the custom queries becomes more limited. I would like to see improvements on the text formatting for that data block and the bar chart visualization. The data gets too tiny to read at certain points, no matter how big you make it on the screen.
Debjit B.
Information Services, 1-10 employees
Used daily for less than 6 months
Review source
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If you want peace of mid with your buisness and want to see what is happening with your social media it is the tool for me. One dashboard helps me find everything.
I have used g-analytics for a long time but now with databox it is shoing some interesting manners. I love the idea of taking all the analytics visuals under one roof. It shows all my fb, website and youtube analytics under one roof. I i can now see what is happening with all under one dashboard. But i was lost in the beginneing when trying to use it. It nees some time to learn and get used to it.
Facebook updats a lot faster or not able to see live update. Maybe needed fix.
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