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Google Analytics vs FullStory Comparison

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Overview

Category Leaders

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site

Category Leaders

FullStory tells you everything you need to know about your digital experience. Deliver exceptional experiences by letting...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from

Free

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

Free

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

4,293

1,415

176

12

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

4.6

5

4

3

2

1

35

17

4

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.
I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.
I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Pros

I recommend it to all my colleagues, it can help improve our user experience by reviewing their activity, not just to help investigate issues.
The integration of fullStory to the product is simple and easy due to the good documentation an good customer support. The FullStory provides some inbuilt analysis trends which is pretty useful.
We tried the other most recommended softwares that do just that, but Fullstory is much more user friendly, smart, easy to use and capable.

Cons

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.
In a way I see it as a problem are identifier that is incapable of identifying the problem itself.
In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Cons

It takes a few seconds to load the video, so I miss the action I was trying to look at.
If I remember correctly, setting it up was a little difficult in our environment because of our stack.
I really struggle to find problems. Maybe sometimes the speed of the platform is a bit slow and takes time to load a video but as said, it’s really a minor thing.
  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last review6 months ago

Key features

  • Total features30
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Augmented Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Campaign Analytics
  • Campaign Segmentation
  • Channel Attribution
  • Collaboration Tools
  • Compliance Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Import/Export
  • Data Visualization
  • Dynamic Content
  • Element Analytics
  • Email Alerts
  • Engagement Tracking
  • Event Logs
  • For Mobile
  • For Websites
  • Funnel Analysis
  • Goal Setting / Tracking
  • Heatmaps
  • Interactive Reports
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Keyword Research Tools
  • Keyword Tracking
  • Knowledge Management
  • Link Management
  • Monitoring
  • Multi-Channel Data Collection
  • Multiple Site Management
  • Natural Language Search
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Problem Area Alerts
  • Product Data Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Scorecards
  • Screen Activity Recording
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Site Search Tracking
  • Summary Reports
  • Third Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • Visitor Tracking
  • Visual Analytics
  • Website Analytics
  • Widgets
  • Total features76
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Augmented Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Campaign Analytics
  • Campaign Segmentation
  • Channel Attribution
  • Collaboration Tools
  • Compliance Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Import/Export
  • Data Visualization
  • Dynamic Content
  • Element Analytics
  • Email Alerts
  • Engagement Tracking
  • Event Logs
  • For Mobile
  • For Websites
  • Funnel Analysis
  • Goal Setting / Tracking
  • Heatmaps
  • Interactive Reports
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Keyword Research Tools
  • Keyword Tracking
  • Knowledge Management
  • Link Management
  • Monitoring
  • Multi-Channel Data Collection
  • Multiple Site Management
  • Natural Language Search
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Problem Area Alerts
  • Product Data Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Scorecards
  • Screen Activity Recording
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Site Search Tracking
  • Summary Reports
  • Third Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • Visitor Tracking
  • Visual Analytics
  • Website Analytics
  • Widgets

Integrations

  • Total integrations945
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Tableau
  • Twitter
  • Xero
  • Zapier
  • Zendesk
  • Total integrations28
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Tableau
  • Twitter
  • Xero
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

FullStory logo

FullStory

Better User Insight Made Easy

Reviewed 2 years ago

This is a great tool that I recommend for every website large or small. It can help you better understand users and identify frictions points that lead to more conversions.

Pros

FullStory makes it extremely easy to find specific sessions from Google Analytics, or other analytics platforms. You can dig through page flows in Google Analytics or you can just watch the users actual interactions to better understand how and why they converted (or didn't)

Cons

For whatever reason, the email lookup can spotty. Sometimes I can find someone's email in the search function easily other times, not so much.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend8/10

Share this review:

FullStory logo

FullStory

Truly Understand How Users Are Interacting With Your Site - You Might Be Surprised!

Reviewed 2 years ago

Great product. We use it to compliment Google Analytics as although we track data such as scroll depth, and menu clicks, it's great to be able to segment in full story to see how users interact with a particular landing page, or if conversion rate is low and users aren't scrolling down the page, what they are doing instead.

Pros

Easy to set up (Just add the tag to your GTM) and the videos start accumulating. Easy to filter, easy to watch and is a great addition to the data you get from google analytics.

Cons

Would be great if you could somehow turn the video's and user patterns into data so it would be easier to roll-up and make decisions with.

Google Analytics vs. FullStory

See how Google Analytics and FullStory stack up against each other by comparing features, pricing, ratings, integrations, security & more.