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Google Analytics 360 vs Lucky Orange Comparison (2026)

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Google Analytics 360

Lucky Orange

Overview

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Lucky Orange combines heatmaps, session recordings, funnels and visitor feedback with Discovery AI and Visualize to analyze behavior and explore trends. Integrations include Shopify, HubSpot and GA4. Privacy controls include keystroke masking and text scrambling.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

8.1K

5.8K

1.9K

253

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

4.7

268

204

Value for money

Ease of use

Features

Customer support

85%

would recommend this app

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”

John J.

CEO

“Integration with the rest of the Google Marketing Platform (Search Ads 360, Display & Video 360) is seamless if you're already in that ecosystem.”

Bharati D.

Director

Pros

“The platform has helped us better understand visitor behavior, identify areas for improvement on our website, and make more informed decisions about the user experience.”

Sherree T.

Ecommerce and marketing manager

“The heatmaps and session recordings make it easy to see where visitors click, scroll, and drop off, which helps me improve my site layout and conversions.”

Wade H.

Founder and Store Owner

“The CSV export for session data could also be more analysis-ready; we had to do a fair amount of cleanup before it was useful.”

Durva G.

Product Designer

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”

Parsa G.

Sr AI Analyst

Cons

“The data can be slow to load sometimes which is understandable and we have a lot of traffic on our site. But the biggest issue is watching recordings - if I scrub through videos they often pause and can't be played again, or start just showing the site footer and not the users actual interaction with the website which can be frustrating.”

Sam F.

Marketing manager

“It doesn't capture all sessions and I can't view the recording/live view on mobile.”

Yarin G.

Managing Partner

“Not LO's fault but unfortunately it doesn't track data before it was downloaded so we had to wait a while to build data before we could look into our issues”

Kirsty D.

Performance Marketing Assistant