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Hotjar vs Delve Comparison (2026)

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Hotjar

Delve

Overview

See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

Delve is a qualitative data analysis platform that helps ethnographic researchers, focus groups, and social scientists perform analysis for research projects and interview transcripts. Users can code sentences, phrases, or paragraphs from submitted transcripts and categorize highlighted quotes.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

545

367

160

Value for money

Ease of use

Features

Customer support

83%

would recommend this app

4.9

205

186

Value for money

Ease of use

Features

Customer support

99%

would recommend this app

Pros

“We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies.”

Peter C.

Regional Director of Business Development

“This gives even a beginner a quick idea as to what is and isn’t working on their sight and possible ‘sticking points’. But there is the ability to drill down further.”

Orion Q.

Head of Marketing

“the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off)”

Bartosz J.

Head of Technology

Pros

“I used a particular qualitiative methodology that required the transcripts to be divided into smaller sections ( "meaning units") as a first step and then paraphrased or "transformed".”

Rob L.

Consultant

“The data analysis tools at the back end - once my intitial analysis was done was so wonderful and many of these tools have appeared in my final product.”

Tim U.

Education Officer

“Exporting data to Excel or CSV files makes it easy to then triangulate between cases, codes, transcripts and participants.”

Eric L.

Researcher

Cons

“We were disappointed when their pricing model changed to require more investment to cover the same number of domains.”

Sarah F.

Marketing Technologist

“Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs.”

Bharat G.

VP, Enginnering

“The cost is way too high to scale up for an enterprise company.”

Sarah F.

Marketing Technologist

Cons

“I tried using the AI feature and did not find that it gave me a lot of assistance since it only used "some" of the coding and made choices and inferences I did not agree with.”

Eric L.

Researcher

“However, I faced some difficulty when trying to view and navigate my project, which led me to create multiple projects before I could locate mine.”

Rahaf M.

Math Teacher

“However, it is technically annoying to code this in the UI, so I understand that it might not be worth it as a feature.”