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Hotjar vs Marvin Comparison (2026)
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Good recommendations?
Overview
See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.
Marvin is the #1 AI-native customer insights platform that turns scattered customer knowledge into shared understanding the whole company can act on.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
545
5
4
3
2
1
367
160
15
1
2
- Value for money
- Ease of use
- Features
- Customer support
4.8
13
5
4
3
2
1
10
3
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
David V.
Lead Developer
Peter C.
Regional Director of Business Development
Samuel P.
PPC Analyst
Pros
Not enoughreviews yet
Cons
Sarah F.
Marketing Technologist
Bharat G.
VP, Enginnering
Sarah F.
Marketing Technologist
Cons
Not enoughreviews yet
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last review3 months ago
Key features
- Total features108
- A/B Testing
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Alerts/Notifications
- Annotations
- Audience Targeting
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- CSAT Survey Structure
- Campaign Tracking
- Categorization/Grouping
- Charting
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Computer Assisted Coding
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Coding
- Data Collection
- Data Import/Export
- Data Storage Management
- Data Visualization
- Demographic Data
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Reminders
- Engagement Tracking
- Feedback Management
- For Mobile
- For Websites
- Funnel Analysis
- Generative AI
- Geotargeting
- Heatmaps
- Interactive Reports
- Issue Tracking
- KPI Monitoring
- Mixed Methods Research
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multimedia Support
- Multiple Data Sources
- Multiple Site Management
- NPS Survey Structure
- Negative Feedback Management
- Performance Metrics
- Predictive Analytics
- Problem Area Alerts
- Prototype Creation
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Software Testing Management
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
- Workflow Management
- Total features46
- A/B Testing
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Alerts/Notifications
- Annotations
- Audience Targeting
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- CSAT Survey Structure
- Campaign Tracking
- Categorization/Grouping
- Charting
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Computer Assisted Coding
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Coding
- Data Collection
- Data Import/Export
- Data Storage Management
- Data Visualization
- Demographic Data
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Reminders
- Engagement Tracking
- Feedback Management
- For Mobile
- For Websites
- Funnel Analysis
- Generative AI
- Geotargeting
- Heatmaps
- Interactive Reports
- Issue Tracking
- KPI Monitoring
- Mixed Methods Research
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multimedia Support
- Multiple Data Sources
- Multiple Site Management
- NPS Survey Structure
- Negative Feedback Management
- Performance Metrics
- Predictive Analytics
- Problem Area Alerts
- Prototype Creation
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Software Testing Management
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
- Workflow Management
Integrations
- Total integrations64
- AB Tasty
- Aha!
- Airtable
- Amplitude
- Appcues
- Asana
- Basecamp
- BigCommerce
- ClickFunnels
- ClickUp
- Confluence
- Contentsquare
- Drip
- Drupal
- FigJam
- Figma
- Firebase
- Freshdesk
- Freshpaint
- Gong
- Google Analytics 360
- HelpDocs
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Jira
- Joomla
- Kajabi
- Kameleoon
- Kartra
- Kissmetrics
- Kit
- Leadpages
- Linear
- Microsoft Excel
- Microsoft Outlook
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Word
- Miro
- Mixpanel
- MySQL
- Notion
- Omniconvert
- OneDrive
- Pipedrive
- Podio
- PrestaShop
- Productboard
- QuickSilk
- RudderStack
- Salesforce Platform
- Segment
- Shopify
- Slack
- Smartsheet
- Squarespace
- Tealium Customer Data Hub
- Todoist
- Tray.io
- Trello
- Trustpilot
- Unbounce
- UserTesting
- Webflow
- Weebly
- Wix
- WooCommerce
- WordPress
- Zapier
- Zendesk Suite
- Zoom Workplace
- Total integrations17
- AB Tasty
- Aha!
- Airtable
- Amplitude
- Appcues
- Asana
- Basecamp
- BigCommerce
- ClickFunnels
- ClickUp
- Confluence
- Contentsquare
- Drip
- Drupal
- FigJam
- Figma
- Firebase
- Freshdesk
- Freshpaint
- Gong
- Google Analytics 360
- HelpDocs
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Jira
- Joomla
- Kajabi
- Kameleoon
- Kartra
- Kissmetrics
- Kit
- Leadpages
- Linear
- Microsoft Excel
- Microsoft Outlook
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Word
- Miro
- Mixpanel
- MySQL
- Notion
- Omniconvert
- OneDrive
- Pipedrive
- Podio
- PrestaShop
- Productboard
- QuickSilk
- RudderStack
- Salesforce Platform
- Segment
- Shopify
- Slack
- Smartsheet
- Squarespace
- Tealium Customer Data Hub
- Todoist
- Tray.io
- Trello
- Trustpilot
- Unbounce
- UserTesting
- Webflow
- Weebly
- Wix
- WooCommerce
- WordPress
- Zapier
- Zendesk Suite
- Zoom Workplace
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