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Hotjar vs UXPressia Comparison (2026)

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Hotjar logo

Hotjar

UXPressia logo

UXPressia

Overview

See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

UXPressia is designed to help companies create an exceptional customer experience through the use of customer journey mapping, personas, and impact mapping techniques. Try for free!

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

40

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

36

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

546

5

4

3

2

1

368

160

15

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

4.8

80

5

4

3

2

1

65

12

2

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
90%
would recommend this app

Pros

“Hotjar provides solid insights into user interactions on your website and converts that into data you can use to increase conversion rate optimization.”
Verified reviewer profile picture

David V.

Lead Developer

“We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies.”
Verified reviewer profile picture

Peter C.

Regional Director of Business Development

“Great for getting a pulse on the busy parts (and the dead parts) of your pages. and browsing paths of your vistiors).”
Verified reviewer profile picture

Samuel P.

PPC Analyst

Pros

“Thrilled to integrate @uxpressia into our courses.”
GR

Gregg R.

Founder

“However the intuitive nature of UXPressia, its adaptability and the availability of so many customizable templates and video guides ensure students can quickly get up to speed, with limited direction from me.”
Verified reviewer profile picture

Andrew C.

Lecturer

“Very positive, many new features getting added.”
GR

Gregg R.

Founder

Cons

“We were disappointed when their pricing model changed to require more investment to cover the same number of domains.”
Verified reviewer profile picture

Sarah F.

Marketing Technologist

“Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs.”
BG

Bharat G.

VP, Enginnering

“The cost is way too high to scale up for an enterprise company.”
Verified reviewer profile picture

Sarah F.

Marketing Technologist

Cons

“Managing users is a difficult process within the educational context as you have to manually invite users and then manually delete each user.”
DP

David P.

Instructor

“This process can be a little time consuming since this has to be done every term for 40+ users.”
DP

David P.

Instructor

“I have only access to 2 of the templates. But I am not going to use them and I strongly advise all other users to find the alternative software.”
AB

Anna B.

Manager

  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features97
  • A/B Testing
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Annotations
  • Audience Targeting
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Brainstorming
  • CSAT Survey Structure
  • Campaign Tracking
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Touchpoints
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Email Reminders
  • Engagement Tracking
  • Experience Management
  • Feedback Management
  • For Mobile
  • For Websites
  • Funnel Analysis
  • Generative AI
  • Geotargeting
  • Heatmaps
  • Interactive Reports
  • Issue Tracking
  • Map Creation
  • Map Sharing
  • Mobile Survey
  • Moderated Usability Testing
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • NPS Survey Structure
  • Performance Metrics
  • Personalization
  • Problem Area Alerts
  • Prototype Creation
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Randomization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Screen Activity Recording
  • Scroll Maps
  • Search/Filter
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Software Testing Management
  • Storyboarding
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Templates
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • Usage Tracking/Analytics
  • User Journeys
  • User Research Analysis
  • Video Support
  • Video recording/Transcriptions
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Widgets
  • Total features39
  • A/B Testing
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Annotations
  • Audience Targeting
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Brainstorming
  • CSAT Survey Structure
  • Campaign Tracking
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Touchpoints
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Email Reminders
  • Engagement Tracking
  • Experience Management
  • Feedback Management
  • For Mobile
  • For Websites
  • Funnel Analysis
  • Generative AI
  • Geotargeting
  • Heatmaps
  • Interactive Reports
  • Issue Tracking
  • Map Creation
  • Map Sharing
  • Mobile Survey
  • Moderated Usability Testing
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • NPS Survey Structure
  • Performance Metrics
  • Personalization
  • Problem Area Alerts
  • Prototype Creation
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Randomization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Screen Activity Recording
  • Scroll Maps
  • Search/Filter
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Software Testing Management
  • Storyboarding
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Templates
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • Usage Tracking/Analytics
  • User Journeys
  • User Research Analysis
  • Video Support
  • Video recording/Transcriptions
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

Integrations

  • Total integrations63
  • Aha!
  • Airtable
  • Amplitude
  • Appcues
  • Asana
  • Azure DevOps
  • Basecamp
  • BigCommerce
  • ClickFunnels
  • ClickUp
  • Contentsquare
  • Drip
  • Drupal
  • Firebase
  • Freshdesk
  • Freshpaint
  • Google Analytics 360
  • HelpDocs
  • HubSpot CRM
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Instapage
  • Jira
  • Joomla
  • Kajabi
  • Kameleoon
  • Kartra
  • Kissmetrics
  • Kit
  • Leadpages
  • Linear
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Teams
  • Miro
  • Mixpanel
  • MySQL
  • Omniconvert
  • Pipedrive
  • Podio
  • PrestaShop
  • Productboard
  • QuickSilk
  • RudderStack
  • Shopify
  • Slack
  • Smartsheet
  • Squarespace
  • Tealium Customer Data Hub
  • Todoist
  • Tray.io
  • Trello
  • Trustpilot
  • Twilio Segment
  • Unbounce
  • Webflow
  • Weebly
  • Wingify Experimentation
  • Wix
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk Suite
  • Total integrations5
  • Aha!
  • Airtable
  • Amplitude
  • Appcues
  • Asana
  • Azure DevOps
  • Basecamp
  • BigCommerce
  • ClickFunnels
  • ClickUp
  • Contentsquare
  • Drip
  • Drupal
  • Firebase
  • Freshdesk
  • Freshpaint
  • Google Analytics 360
  • HelpDocs
  • HubSpot CRM
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Instapage
  • Jira
  • Joomla
  • Kajabi
  • Kameleoon
  • Kartra
  • Kissmetrics
  • Kit
  • Leadpages
  • Linear
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Teams
  • Miro
  • Mixpanel
  • MySQL
  • Omniconvert
  • Pipedrive
  • Podio
  • PrestaShop
  • Productboard
  • QuickSilk
  • RudderStack
  • Shopify
  • Slack
  • Smartsheet
  • Squarespace
  • Tealium Customer Data Hub
  • Todoist
  • Tray.io
  • Trello
  • Trustpilot
  • Twilio Segment
  • Unbounce
  • Webflow
  • Weebly
  • Wingify Experimentation
  • Wix
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk Suite