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Hotjar vs TWIPLA Comparison (2026)
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Good recommendations?
Overview
See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.
Web analytics providing real-time visitor tracking, session recordings, heatmaps, funnel analysis, page-level reporting, and behavioral insights across single or multiple domains.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
546
5
4
3
2
1
368
160
15
1
2
- Value for money
- Ease of use
- Features
- Customer support
4.7
386
5
4
3
2
1
284
89
11
0
2
- Value for money
- Ease of use
- Features
- Customer support
Pros
David V.
Lead Developer
Peter C.
Regional Director of Business Development
Samuel P.
PPC Analyst
Pros
Sammi E.
Founder
Aditya M.
Consultant
Sammi E.
Founder
Cons
Sarah F.
Marketing Technologist
Bharat G.
VP, Enginnering
Sarah F.
Marketing Technologist
Cons
Sammi E.
Founder
Aditya M.
Consultant
José G.
Senior Business Intelligence Analyst
- Vendor responds to reviews
- Last review3 days ago
- Vendor responds to reviews
- Last review3 years ago
Key features
- Total features108
- A/B Testing
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Anonymous Feedback
- Audience Targeting
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- CSAT Survey Structure
- Campaign Analytics
- Campaign Insights
- Campaign Segmentation
- Campaign Tracking
- Charting
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Conversion Opportunities
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer History
- Customer Insights
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Collection
- Data Exporting
- Data Import/Export
- Data Segmentation
- Data Visualization
- Demographic Data
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Reminders
- Engagement Tracking
- Feedback Management
- For Mobile
- For Websites
- Funnel Analysis
- Generative AI
- Geotargeting
- Goal Setting/Tracking
- Heatmaps
- Hover Maps
- Interactive Reports
- Issue Tracking
- KPI Monitoring
- Keyword Tracking
- Mobile Access
- Mobile Device Analysis
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multi-User Access
- Multichannel Tracking
- Multiple Question Types
- Multiple Site Management
- NPS Survey Structure
- Natural Language Interaction
- Negative Feedback Management
- Online Polling
- Pageview Tracking
- Performance Metrics
- Problem Area Alerts
- Prototype Creation
- Pulse Surveys
- Qualitative Comparative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- ROI Tracking
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Validation
- SEO Management
- Sales Trend Analysis
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Sentiment Analysis
- Session Recording
- Session Replays
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Software Testing Management
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- White Label
- Widgets
- Total features89
- A/B Testing
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Anonymous Feedback
- Audience Targeting
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- CSAT Survey Structure
- Campaign Analytics
- Campaign Insights
- Campaign Segmentation
- Campaign Tracking
- Charting
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Conversion Opportunities
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer History
- Customer Insights
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Collection
- Data Exporting
- Data Import/Export
- Data Segmentation
- Data Visualization
- Demographic Data
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Reminders
- Engagement Tracking
- Feedback Management
- For Mobile
- For Websites
- Funnel Analysis
- Generative AI
- Geotargeting
- Goal Setting/Tracking
- Heatmaps
- Hover Maps
- Interactive Reports
- Issue Tracking
- KPI Monitoring
- Keyword Tracking
- Mobile Access
- Mobile Device Analysis
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multi-User Access
- Multichannel Tracking
- Multiple Question Types
- Multiple Site Management
- NPS Survey Structure
- Natural Language Interaction
- Negative Feedback Management
- Online Polling
- Pageview Tracking
- Performance Metrics
- Problem Area Alerts
- Prototype Creation
- Pulse Surveys
- Qualitative Comparative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- ROI Tracking
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Validation
- SEO Management
- Sales Trend Analysis
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Sentiment Analysis
- Session Recording
- Session Replays
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Software Testing Management
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- White Label
- Widgets
Integrations
- Total integrations63
- AB Tasty
- Aha!
- Airtable
- Amplitude
- Appcues
- Asana
- Basecamp
- BigCommerce
- ClickFunnels
- ClickUp
- Contentsquare
- Drip
- Drupal
- Firebase
- Freshdesk
- Freshpaint
- Google Analytics 360
- HelpDocs
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Jira
- Joomla
- Kajabi
- Kameleoon
- Kartra
- Kissmetrics
- Kit
- Leadpages
- Linear
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- Miro
- Mixpanel
- MySQL
- Omniconvert
- Pipedrive
- Podio
- PrestaShop
- Productboard
- QuickSilk
- RudderStack
- Shopify
- Slack
- Smartsheet
- Squarespace
- TYPO3
- Tealium Customer Data Hub
- Todoist
- Tray.io
- Trello
- Trustpilot
- Twilio Segment
- Unbounce
- Webflow
- Weebly
- Wix
- WooCommerce
- WordPress
- Zapier
- Zendesk Suite
- Total integrations4
- AB Tasty
- Aha!
- Airtable
- Amplitude
- Appcues
- Asana
- Basecamp
- BigCommerce
- ClickFunnels
- ClickUp
- Contentsquare
- Drip
- Drupal
- Firebase
- Freshdesk
- Freshpaint
- Google Analytics 360
- HelpDocs
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Jira
- Joomla
- Kajabi
- Kameleoon
- Kartra
- Kissmetrics
- Kit
- Leadpages
- Linear
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- Miro
- Mixpanel
- MySQL
- Omniconvert
- Pipedrive
- Podio
- PrestaShop
- Productboard
- QuickSilk
- RudderStack
- Shopify
- Slack
- Smartsheet
- Squarespace
- TYPO3
- Tealium Customer Data Hub
- Todoist
- Tray.io
- Trello
- Trustpilot
- Twilio Segment
- Unbounce
- Webflow
- Weebly
- Wix
- WooCommerce
- WordPress
- Zapier
- Zendesk Suite
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